Get inside the minds of decision-makers from a broad spectrum of industries. Discover how to drive growth through content, channels and customer data. Get inspired by leaders who are creating better partnerships and better futures.
Download the agenda
Sunday, March 26
Key to Session Tracks
Partnership Sales & Strategies
Partnership Activation & Results
Registration1:00 pm to 6:30 pm
Pick up your name badge and workbook, log in to the conference app, and get ready for unsurpassed networking and education.
Head-Start Workshop and Peer Group Networking3:00 pm to 4:00 pm
Making the Most of IEG 2017: What You Need to Know
William Chipps, Senior Content Editor, IEG and ESP Properties
Gail Lowney Alofsin, Director of Corporate Partnerships & Community Relations, Newport Harbor Corporation
Get the most out of the conference with an up-to-speed briefing on the ever-changing landscape for partnerships and practical advice for navigating the next three days from veteran attendees.
Discuss common issues, goals and challenges with other attendees who work or have an interest in your sector of the industry in an informal, round-table format.
Opening Address4:15 pm to 5:00 pm
We kick the conference off with a look at trends and developments impacting the year ahead.
Pivot: Discovering New and Sustainable Growth
Jim Andrews, Senior Vice President, IEG and ESP Properties
The theme of this year’s conference—Pivot—focuses on the opportunity that digital and data offer sports, entertainment and other rightsholders, along with their corporate partners, to move beyond the traditional property-sponsor model and engage more deeply with fans and consumers through relevant, meaningful and personalized experiences and content. The idea of pivoting is especially appropriate in our industry, as it emphasizes moving in new directions—content creation and distribution, analytics-based fan engagement, etc.—while remaining rooted in the fundamentals of creating value for audiences and partners.
Welcome Reception5:00 pm to 6:30 pm
Catch up with old friends, introduce yourself to new colleagues, and make plans for the next three days.
Download the agenda. Schedule subject to change.