Networking Opportunities

IEG Conference Attendees by the Numbers

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What differentiates IEG from every other industry conference is the people you will meet, the conversations you will have and the partnerships that will grow out of them.

Join 1,200 industry leaders in Chicago and you will come away smarter, more connected and better able to tackle the toughest partnership challenges.

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Who Attends

Every year, more than 1,200 of the brightest, most creative and most influential people across sports, entertainment, media, nonprofit and other types of partnership marketing attend the IEG conference.

If you are responsible for developing stronger, more meaningful and more lucrative partnerships, then IEG 2017 is for you. If your responsibilities include sponsorship, brand partnerships, social/digital integration, fan/audience engagement, content development or media buying, you should attend IEG 2017!

 

Companies already registered for IEG 2017 include:

  • AASA, The School Superintendents Association
  • AAV Worldwide Inc
  • Abbott World Marathon Majors
  • Abelinis Limited
  • Absolut Labs, Pernod Ricard
  • Accenture
  • Active International
  • adidas AG
  • Adopt A Highway Maintenance Corporation
  • Adopt-A-Classroom
  • Adrienne Arsht Center for the Performing Arts
  • AEG Global Partnerships
  • AELTC, Wimbledon
  • African Ripples Magazine
  • Aircraft Owners & Pilots Association (AOPA)
  • All Def Digital
  • All Things Comedy
  • Alliance for Downtown New York, Inc.
  • Alzheimer's Association
  • America First Credit Union
  • American Academy of Family Physicians (AAFP)
  • American Academy of Orthopaedic Surgeons (AAOS)
  • American Association of Nurse Anesthetists
  • American Bar Association
  • American Bible Society
  • American College of Osteopathic Surgeons
  • American Family Mutual Insurance Company
  • American Film Institute
  • American Medical Association (AMA)
  • American Quarter Horse Association (AQHA)
  • American Speech-Language-Hearing Association (ASHA)
  • America's Cup World Series Chicago
  • Amica Mutual Insurance Company
  • Anaheim Ducks Hockey Club, LLC
  • Angie's List
  • Aquarium of the Pacific
  • Arena Stage
  • Army Ten - Miler
  • Artichoke
  • ArtsQuest
  • Asian-Canadian Special Events Association
  • Association of Equipment Manufacturers (AEM)
  • The Association of School Business Officials International
  • Audi AG
  • Austin Theatre Alliance
  • Baird
  • BC Dairy Association
  • Bellin Health
  • BET Networks
  • Big City Events
  • Blakeway Worldwide Panoramas
  • Blendery
  • Blue Banyan, Inc.
  • Blue Chip Marketing Worldwide
  • Blue Cross and Blue Shield of Louisiana
  • BMO Harris Bank
  • BMW of North America
  • BOK Center
  • Boston Children's Hospital Trust
  • Boston Magazine
  • Boston Red Sox
  • Boy Scouts of America
  • Branded Entertainment Network (BEN)
  • Brazilian Olympic Committee
  • BrightBox
  • Brighton and Hove Albion Football Club
  • British Academy of Film and Television Arts
  • Brookfield Zoo
  • Brooklyn Sports & Entertainment
  • Brown Marketing Strategies
  • California Association of School Business Officials (CASBO)
  • Canadian Heritage Information Network (CHIN)
  • Caravel Marketing, Inc.
  • CareFirst BlueCross BlueShield
  • Carlisle Barracks
  • Cathedral High School
  • CDW
  • Chicago Blackhawks
  • Chicago Bulls
  • Chicago Cubs
  • Chicago Event Management
  • Chicago Fire Soccer Club
  • Chicago Park District
  • Chicago Yacht Club
  • Chick-fil-A
  • Children’s Hospital Foundation of Manitoba
  • Churchill Downs
  • Citizens Equity First Credit Union [CEFCU]
  • City of Chicago
  • City of Dublin
  • City of Hope
  • City of Lewisville
  • City of McAllen
  • City of Miami Beach
  • City of San Diego
  • Cleveland Clinic
  • The Cliburn
  • Cloudburst Advisory Group
  • Club Managers Association of America (CMAA)
  • Community First Credit Union of Florida
  • Conner Prairie
  • Cooper Hewitt Smithsonian Design Museum
  • The Cooper Institute
  • The Council of Insurance Agents & Brokers
  • Country Music Association, Inc. (CMA)
  • Crohn's & Colitis Foundation of America, Inc.
  • Dana-Farber Cancer Institute
  • Danny Wimmer Presents
  • Deloitte LLP
  • Delta Dental of Washington
  • Denver Center for the Performing Arts
  • Doctors Without Borders
  • Don Davis Legacy Foundation
  • Dover International Speedway
  • The Dow Chemical Company
  • DTE Energy
  • Dumb Friends League
  • Durham Performing Arts Center
  • Eastern States Exposition - The Big E
  • elrowFamily
  • EMC Corporation
  • Enjoy Peoria
  • ESP Properties
  • The Event Lab
  • Events DC
  • EverBank
  • EverFi
  • Evolve Global
  • Experience Columbus
  • ExxonMobil Corporation
  • EZLinks Golf, LLC
  • Fair Saint Louis Foundation
  • FC Bayern Munich
  • Feld Entertainment
  • Fenway Sports Management
  • FIBA, the International Basketball Federation
  • FIJI Water Company, LLC
  • Fisher House Foundation
  • FIT Sponsorship Marketing Pty Ltd
  • For Momentum, LLC
  • Forest Preserve District of Will County
  • Fort Bragg
  • FOX Networks Group
  • Fox News Channel
  • Fox Theatre
  • Fred Hutchinson Cancer Research Center
  • GEICO
  • Gemba
  • Geneva Chamber of Commerce
  • Georgia Power
  • Gilco Sports & Entertainment Marketing, LLC
  • Grapevine Convention & Visitors Bureau
  • Greater Chicago Food Depository
  • Greater Columbus Arts Council
  • Greater Des Moines Convention & Visitors Bureau
  • Guideposts
  • Hamilton Tiger Cats Football Club
  • Headquarters, U.S. Marine Corps
  • Helsinki Marketing Ltd
  • Hilton
  • Hines
  • Houston First Corporation
  • Houston Marathon
  • Houston Methodist
  • HP
  • Hunter Sports Marketing
  • IBM
  • iLAEA (iNSPIRED Lifestyle Arts & Entertainment Alliance)
  • Image Wizards, LLC
  • IMG
  • In Depth with Graham Bensinger
  • Indiana University
  • Indianapolis Symphony Orchestra
  • Indianapolis Zoological Society, Inc.
  • ING
  • International Bar Association
  • International Federation of Martial Arts Festival
  • International Gymnastics
  • International Table Tennis Federation (ITTF)
  • Intrawest Resorts
  • InviteManager
  • Invivo Media Group
  • The J. Paul Getty Trust
  • The J.M. Smucker Company
  • JCC Association
  • Jessey Sports
  • JetBlue Airways Corporation
  • Jewish Federation of Palm Beach County
  • John G. Shedd Aquarium
  • Joint Base Lewis-McChord
  • Just Marketing, Inc.
  • Kaiser Permanente
  • Kansas City Royals
  • Kiip
  • Konica Minolta Business Solutions U.S.A., Inc.
  • KPN N.V.
  • L' Équipe Spectra, Inc.
  • LA Philharmonic
  • Ladies Professional Golf Association
  • LakePoint Sports
  • Las Vegas Review - Journal
  • LeadingAge
  • LEC PVT LTD
  • Lehigh Valley Hospital & Health Network
  • The Levitt Shell
  • Liberty Mutual
  • The Libman Company
  • Liplimited
  • Little League International
  • Living Beyond Breast Cancer
  • Lumency Inc.
  • M&T Bank
  • Macy's
  • MAPFRE Insurance
  • Marine Corps Community Services (MCCS)
  • Marine Corps Marathon
  • Marker SF
  • MARS
  • Mars, Incorporated
  • Maryville University
  • MassMutual Financial Group
  • Mateel Community Center
  • Maui Jim Sunglasses
  • MB Financial, Inc.
  • McLaren Technology Group
  • Mediamark Research Inc. (MRI)
  • Memorial Sloan Kettering Cancer Center
  • Memphis Grizzlies
  • Meningitis Foundation of America
  • Methodist Health Foundation
  • Metro Parks Tacoma
  • Metrolinx
  • MGM Resorts International
  • Miami Heat
  • Mid-West Family Broadcasting
  • MillerCoors
  • Milwaukee Downtown
  • MIND Research Institute
  • Minnesota Adult & Teen Challenge
  • Minnesota Twins Baseball Club
  • Mohegan Sun
  • mollywendell.com
  • Morale, Welfare & Recreation Department
  • Movember
  • MP & Silva
  • NASCAR Hall of Fame
  • National 4-H Council
  • National Apartment Association
  • National Basketball Association (NBA)
  • National Funeral Director Association
  • National Gallery of Art
  • National Geographic Society
  • National Investment Center
  • National Minority Supplier Development Council
  • National Museum of African American History & Culture
  • National PTA
  • National Reining Horse Association (NRHA)
  • National Vision, Inc.
  • Naval Air Station Kingsville
  • Navigate
  • Nestle Waters North America
  • New York Road Runners
  • Newport Harbor Corporation
  • NFL Players Association
  • OC Fair & Event Center
  • Ochsner Health System
  • The Ohio State University
  • Old Port of Montréal Corp., Inc./Montréal Science Center
  • Omni Promotional LLC
  • Omnigon
  • ONSIDE
  • OpenSponsorship
  • Operation Warm, Inc.
  • Optimy
  • Oregon Zoo Foundation
  • Osteoporosis Canada
  • Pediatric Academic Societies
  • Peet's Coffee
  • Peggy Gordon Consulting, LLC
  • Pegula Sports and Entertainment
  • Penton
  • Performance Research
  • Petcurean Pet Nutrition
  • Philadelphia 76ers
  • Philadelphia 76ers, New Jersey Devils and Prudential Center
  • Philadelphia Eagles Football Club
  • The Piano Guys
  • Pinky Swear Foundation
  • Playworks
  • PNC Financial Services Group
  • Polk County Sports Marketing
  • Port of Vancouver
  • Portland Rose Festival Foundation
  • POV, LLC
  • Power Tower Inc.
  • the PR Venue
  • PREIT Malls
  • Premier League
  • Presidio of Monterey MWR
  • Princess Margaret Cancer Centre
  • The Principal Financial Group
  • Prostate Cancer Foundation
  • Prudential
  • Prudential Financial, Inc.
  • PSA Security Network
  • Pylon 7 on 7 Football llc
  • QuébéComm
  • The Raben Group
  • Radio Advertising Bureau
  • Red River Mutual
  • Red Zebra Coaching
  • Redstone Arsenal
  • Reed Smith LLP
  • ReedPOP
  • Reggae Rhythm Awards
  • Richmond Region Tourism
  • Riley Children's Foundation
  • Rock Ventures, LLC
  • Royal Ontario Museum Governors
  • Rush Communications
  • Sacramento Zoo
  • Safe Kids Worldwide
  • Samsung Electronics Canada Inc.
  • San Diego Bowl Game Association
  • San Diego Convention Center Corporation
  • San Francisco Travel Association
  • San Manuel Indian Bingo & Casino
  • Schwartz Strategy and Valuation
  • Science Museum of Minnesota (SMM)
  • SeaWorld Parks & Entertainment
  • Shakespeare Theatre Company
  • Shop2care
  • SIFF Film Center
  • Site Solutions Worldwide
  • SME
  • Smithsonian Institution
  • Smithsonian National Zoological Park
  • Soaring Eagle Casino & Resort
  • Sociedade Beneficente Israelita Brasileira Albert Einstein
  • South Florida Symphony
  • Southern California Golf Association
  • Southwestern Exposition and Livestock Show
  • Space Center Houston
  • Spafax
  • Special Olympics
  • Special Olympics Minnesota
  • SpinGo
  • Sponsor Concierge
  • Sponsorreport
  • SportBusiness Group, Ltd.
  • Sportiveways
  • Sports Facility Advisory
  • St. Paul's Foundation
  • Stadium Management Company
  • STATS, Inc.
  • Stop Hunger Now
  • Strider Bikes
  • Strider Sports Int'l Inc.
  • Tampa's Lowry Park Zoo
  • Tandem Partnerships
  • TE Connectivity
  • TeamWorks Media
  • Tebo and Associates
  • Tennessee State Soccer Association
  • Texas Performing Arts at the University of Texas at Austin
  • TH14
  • The List
  • Thomas Carruthers Entertainment
  • Three Percent Sport & Event Management
  • Tigris Sponsorship & Marketing
  • Times Square Alliance
  • Tito's Handmade Vodka
  • Tobyhanna Army Depot
  • Toledo Museum of Art
  • Toyota Motor Sales U.S.A., Inc.
  • Travelers Marketing
  • True Local Events
  • Turnkey Sports, LLC
  • Twitch
  • Two Circles
  • Tyson Events Center / Orpheum Theatre
  • U.S. Army
  • U.S. Navy
  • UC Davis Cal Aggie Alumni Association
  • UNICEF
  • UniCredit
  • United Fray
  • University of Massachusetts Amherst
  • University of Michigan - Athletic Department
  • University of Washington
  • University of Washington Alumni Association
  • USA Climbing
  • USAIOS
  • USS Midway Museum
  • Vancouver Whitecaps FC
  • Vanderbilt University Medical Center
  • Virginia529 College Savings Plan
  • VISA Canada
  • VISIT Charlotte
  • VISIT Milwaukee
  • Visit Phoenix
  • Visit Seattle
  • Warner Music Nashville
  • Welcome America, Inc.
  • Wellington Institute of Technology & Whitireia New Zealand
  • Westfield Parks and Recreation
  • WHOSAY INC.
  • The Wilderness Society
  • Wings Over Houston Airshow
  • Wolf Trap Foundation for the Performing Arts
  • Worldwide Youth Sports Network
  • WPT Enterprises, Inc (World Poker Tour)
  • Wyoming Office of Tourism
  • Xcel Energy Inc.
  • YMCA of the USA
  • YouTube
  • Zappos.com, Inc.
  • Zillow
  • Zions Bank
  • Zoom Active Lifestyle Marketing
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Attendee Demographics

Global Network

28 countries were represented last year.

40 Countries Represented Last Year

Company Type

Most Represented Brand Types: Financial Services, Computer/Info Systems, Services, Travel, Beverages, Food

Most Represented Property Types: Sports, Causes, Entertainment, Associations, Arts

Company Type

Title Breakdown

Title Breakdown

Attend with a Colleague?

Attend with a Colleague?

“Amazing platform to network, connect and learn from your peers and from industry leaders.” Kristen Sofge, Food Network & Cooking Channel South Beach Wine & Food Festival

“Great opportunity to network and brainstorm with organizations and get real world implementation ideas..” Brett Greenwell, America First Credit Union

Delegates Attend from around the World

The map below represents the home countries of current and recent delegates to the IEG Annual Conference and illustrates the international scope of the conference and of the sponsorship industry.

Home countries of IEG Conference delegates

Is IEG 2017 Relevant for Professionals outside the U.S.?

If you need to address any of the following challenges, geography doesn’t matter! There is no better place to be than Chicago March 26-29, 2017.

  • How to evaluate return from your company’s or your corporate partners’ sponsorships
  • How to determine fair market value for sponsorship fees
  • How to incorporate social media activation into your partnerships
  • How to negotiate benefits that achieve both short-term goals and long-term strategic objectives
  • Identifying new strategies to make sure your sponsorship revenue meets or exceeds goals

Networking Opportunities at IEG

Small-group Round Table Discussions

Small-group Round Table Discussions

Led by industry experts, these sessions are designed to share information in a more collegial setting vs. formal presentations and workshops.

Special Interest Groups (SIGs)

Special Interest Groups

Join a SIG (for entertainment/ festivals/ events, sports, causes, associations, or cultural institutions) to meet and share ideas with your peers. You can start your discussion online before the conference and continue the conversation during the conference at the SIG group meetings.

Event App

Event App

Download the event app giving you the ability to network with all attendees — making it easy to setup meetings during the conference and follow-up afterwards. Plus, instant access to the schedule, session documentation, and much more.

Social Media

Social Media

Follow us on Twitter at @IEG for speaker updates and more. If you would like to ask a question or make a comment about the conference on Twitter, please use #IEG2017. Or join our LinkedIn Group.

Topic- and Industry-specific Networking Luncheons

Topic- and Industry-specific Networking Luncheons

On Monday and Tuesday, you have the chance to meet and share experiences with others in your industry or discuss specific topics and types of sponsorship with knowledgeable peers.

Breakfast Networking

Breakfast Networking

An hour each day (Monday through Wednesday) is set aside exclusively for private discussions with your fellow attendees over breakfast. A perfect time to schedule a meeting to build better relationships.

Opening Reception

Opening Reception

Sunday evening’s conference kick-off is the perfect place to see who’s at the conference and begin conversations over drinks and food before the event revs into high gear Monday morning.

Off-site Reception

Off-site Reception

On Monday night, we will take a short trip to the Modern Wing at the Art Institute of Chicago, where you can mix and mingle with newfound colleagues and friends while enjoying great food and drink.

Cocktail Reception

Cocktail Reception

As we wind down Day Two on Tuesday, socialize with sponsorship’s best and brightest as you relax and recap all that has been shared so far. Discuss new ideas, check out innovations from our exhibitors and solidify your plans for a great night on the town in the Windy City.

Morning Run with Shan

Morning Run with Shan

On Monday and Tuesday, join Shan Riggs, IEG’s Vice President Client Solutions — and “ultrarunner” — for a two- to five-mile run along Chicago’s incredible lakefront.