Change Has Come. Seize The Opportunities It Brings.

We are in the midst of huge, unprecedented change at an unimaginable pace. Cutting and pasting what we did or what we knew last year will not get us close to where we want to go this year. It is time to innovate or evaporate.

Attend Pivot, IEG 2017 and learn how to take advantage of dramatic marketplace shifts and put them to work for your partnerships, organizations and brands.

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Redefine Boundaries. Discover Additional Growth.

Come together with 1,200 of the brightest, most creative and most influential people across sports, entertainment, nonprofit and other types of partnership marketing to learn how to stay relevant and thrive in a world where even the disrupters are being disrupted.

You will hear, be inspired by and take away valuable ideas from a wide range of rightsholders and sponsors already seeing themselves and their partnerships in a new light and re-imagining what they can do together in a data- and digital-driven world.

From additional time for small-group round tables on topics of specific interest, to presentation tracks that will guide you to the most relevant sessions, IEG 2017 is poised more than ever before to deliver immense returns on your investment, take your partnerships to new and better places, and re-ignite your passion for what you do.

We are excited by the possibilities. If you are too, join us at Pivot.

What to Expect at IEG 2017

Whether you represent a global brand or start-up; a sports, arts, entertainment or nonprofit rightsholder; a public sector organization, social enterprise or agency, we guarantee your time at IEG will not be time spent away from business, but rather time invested in the business of creating a better future for you and your organization.

Until we are ready to unveil the 2017 program, we encourage you to:

Big Ideas from Last Year’s Keynotes

Reasons You Can’t Afford to Miss IEG 2017

  • You will learn how to harness the power of sponsorship in paid, earned, owned and shared media
  • You will gain a complete understanding of what partnership content you have, what content you need and what to do with it
  • You will take away cutting-edge insights into new ways of measuring sponsorship’s impact on brands and business
  • You will learn about the changing role of media and the major impact on brands and rightsholders
  • With a record number of attendees expected, it’s an unprecedented opportunity to expand your personal visibility

Don’t Take Our Word For It

“The IEG conference is where you will learn industry trends, mingle with experts willing to share their extensive knowledge and mentor you into becoming your own great success story.” Susan Lloyd, Cedar Rapids Area Convention & Visitors Bureau

“A fantastic opportunity to stay on top of upcoming trends in sponsorship, and learn about some of the best activations in partnership over the course of the past year.” Samantha Phelan, St. John’s IceCaps

The Dashboard: All Things Conference Related In One Place

Attendees receive exclusive access to the online conference dashboard, devoted to delivering all of the critical information you need before, during and after the conference.

This easy-to-use platform includes the following sections:

Attendee Profiles

The full list of everyone attending to assist you in finding your peers or people that you might like to meet.


This is where you will find the most up-to-date schedule, plus any updates or news that you need to know about during the conference.

Handouts and Videos

If you miss a session or would like a refresher, we will post videos of all sessions along with the handouts shortly after the close of the conference, with unlimited access for three months!

Message Center

You can connect directly with any other attendee by sending a private message to set up meetings, exchange contact information, etc.

Around Town

Restaurants, nightlife and sights to see. Have fun and explore Chicago!

Resource Center

Pertinent sponsorship videos for learning and data-rich infographics to get a head start on what to expect.

Conference Exhibitors

Connect with our partners and exhibitors.

Information Desk

Here you will find a collection of useful information to help you get the most from the conference and your stay at the Sheraton Grand Chicago.


To make sure you connect with everyone you want to meet, this section includes ways that will help you to network before, during and after the conference.

Special Interest Group

Join one of several industry-sector groups and learn from and network with your peers.

Hosted Activities

Our conference partners and exhibitors bring a number of new and exciting activities and giveaways during the conference.

My Profile

Manage your personal contact information, verify badge details, add your photo, bio, sponsorship proposals or other collateral material and select a Special Interest Group.