Attendee Testimonials

We asked conference attendees to describe their experience to their colleagues and here’s how they responded.

“A great opportunity to learn and discuss best practices in the industry, as well as a chance to network with your peers on a one-on-one basis.”
Marc Sawyer, San Diego Bowl Game Association

“An invigorating three days filled with powerful insights and connections that will make me a better marketer and leader, and in return help make the company more successful, effective and efficient.”
Jared Melzer, TE Connectivity

“All in all, I was blown away by this conference, especially the different formats, speakers and range of contents. IEG created an environment conducive for great networking.”
Kelly Diamond, Just Marketing International

“A well organized event that is a great opportunity to hear from and meet professionals at the top of the sponsorship and marketing field. Also provides strong networking opportunities with peers, subject matter experts, and sponsors.”
Corey Lewis, Miami Book Fair International

“I thought the conference was fantastic. I enjoyed listening to every speaker. I learned so much from this experience.”
Rachel Toby, St. Louis Rams

“It was a fantastic opportunity to meet colleagues in our industry and help each other resolve both internal and external issues, while planning for the future of sponsorship.”
Jacob Lenz, BMO Harris Bank

“Very helpful and great networking experience. Good for those at any level, whether a beginner or advanced.”
Lauren Marchaza, The Cleveland Museum of Art

“This is my favorite conference of the year. I love the opportunity to hear big brands talk about their strategy and marketing tactics. It’s a great opportunity to learn from the best of the best in the industry.”
Dawn Alcorn, PetSmart Charities

“Reenergizing, captivating and worth the price tag just for the networking and connections.”
Gilbert Estephan, Canadian National Exhibition

“Tremendous opportunity to meaningfully connect with brands, agencies and properties to explore opportunities based on key business objectives for each partner.”
Rebecca McKinnon, Life Time - The Healthy Way of Life Company

“A unique collaborative discussion between brands, agencies, and non-profits; it was great to learn from others' successes and really gave me something to think about in terms of how I work with my partners.”
Jeanette Flom, American Diabetes Association

“I had an incredible experience at the conference! The information I am bringing back to the office will change our approach to sponsorship sales and I am confident we will see positive results.”
Kate Hogan, Continuum Sports LLC

“An opportunity to hear from, and in many cases talk to, some of the top influencers and practitioners in sponsorship. Equal parts education and networking, both towards the top of the game.”
George Perry, Austin Track Club

“Definitely the best marketing conference I have ever attended. Insightful and Inspirational. Every session delivered new perspectives or validation on current practices.”
Sean McCabe, MTS

“It's great to be around like-minded people and hear about all sorts of cool things going on in the sponsorship arena. Also great to connect with other industry colleagues.”
Neal Heitz, City of Chicago / Taste of Chicago

“Excellent focus on the specific world of sponsorship; gets into the details of what you need to know and how you need to do sponsorship to be successful.”
Rob Mullowney, St. John's IceCaps

“Great conference. The keynote speakers were terrific, and the event provided an excellent opportunity to network with others from around the world who work in our industry.”
Kathy Dallas, Detroit Regional Chamber

“A fantastic opportunity to meet others in the industry and specific categories and a great way to stay current on industry trends.”
Will Shapiro, Liberty Mutual Insurance

“Exceptional content! Every session I attended provided new information and inspiration. High quality and high caliber presentations.”
Kimberly Goodrich, Multiple Sclerosis Association of America

“It's a terrific place to network with other professionals across a wide array of companies and missions. Every year I take away some groovy new trends and fresh ideas.”
Brandeis Hall, Radio Advertising Bureau

“The Conference is informative and enlightening regarding the relationships that can and should exist between rightsholders and sponsors/partners. Keynote speakers were inspiring. There are valuable takeaways from session speakers.”
Cheri Kempf, National Pro Fastpitch

“Great experience with a variety of interesting topics. I would highly recommend this conference to those who manage partnerships on either side.”
Annie Leither, Zions Bank

“The experience at IEG is always a positive one. It is the one event each year that offers the opportunity to network and brainstorm with fellow sponsorship professionals.”
Eric Strauss, G5 Sponsorships

“An opportunity to learn a new thing or two or in some cases reinforce that your organization is already doing things right and to meet some new and interesting people in your field.”
Diane Darrow, San Diego Zoo and Safari Park

“Amazingly overwhelming and awesome all at the same time. The conference got me thinking outside the box and motivated to think very strategically and creatively.”
Lindsay Yates, Aquarium of the Pacific