Hear from World-class Speakers
Take a look at the influential CEOs, CMOs and other senior marketing executives you will be networking with and learning from. No other conference you could attend this year will offer the quality or quantity of partnership decision-makers and thought-leaders that IEG does.
Hans Erik Tuijt
Global Heineken Activation Director, Heineken International
Hans Erik Tuijt joined Heineken in 1988. The first 5 years of his career at Heineken he worked in a financial role supporting production and commercial disciplines after which he moved to Portugal were he was Country Manager. A perfect stepping stone for his move to Brazil in 1995 where he managed a joint venture company responsible for the marketing and sales of the Heineken brand. In 1999 he transferred to Australia were he took up the position of Managing Director of Heineken Australia.
Today Hans Erik is Global Heineken Activation Director in the Global Marketing department, based in Amsterdam, responsible for sponsorships and trade activation.
Sessions
Turning Responsibility Into Opportunity: Heineken’s “Dance More, Drink Slow” Program, Tuesday, March 17 at 11:00 am