Create Better Partnerships and a Better Future

In a world where innovations quickly become commonplace, how can a 30-year-old conference remain the idea factory, inspiration farm and early warning system for future-facing marketers?

Join 1,200 forward-thinking leaders in Chicago and see for yourself. Experience the eureka moments, profitable exchanges and game-changing opportunities created by the convergence of the industry’s most innovative practitioners and most potent network. Discover the ground-breaking partnerships big and small, noble and novel, that are punching above their weight and measurably building businesses, brands and communities.

Embodying the IEG culture of learning, clarity and optimism, the conference is where you will find the new and emerging practices, insights and analytics for succeeding in an industry where the only certainty is change. Nearly 100 expertly selected sessions combine with conversation-packed breakfasts, luncheons and receptions to provide you a clear sense of where we are headed, along with the mindset, agility and tools to create a crystalized strategy for arriving there first.

Whether you represent a global brand or start-up; a sports, arts, entertainment or nonprofit rightsholder; a public sector organization, social enterprise or agency, we guarantee your time at IEG will not be time spent away from business, but rather time invested in the business of creating a better future for you and your organization.

Disrupt, Reframe & Thrive

In our instant-everything, hyper-transparent, wow-me-now world, successful partnerships are no longer based solely on achieving sponsor objectives. Instead, they create shared value, enriching entire communities and ecosystems.

These über sponsorships move businesses forward with a new narrative—one that puts solutions rather than badging at the heart of the brand proposition. No longer isolated in communications, partnerships can now scale movements, transform behavior, and inspire new innovations and operational excellence.

This is big stuff. Über sponsorships, which make lives more meaningful, more entertaining and more successful, are disproportionately rewarded. (Fact: Keynote speaker Jim Stengel’s index of the 50 businesses driven most by brand ideals outperformed the S&P 500 by 400 percent over a 10-year span.)

Über Sponsorship, the 2013 IEG Conference, reveals the unprecedented opportunities that are unlocked by shifting from campaigns that market products to partnership platforms that connect you with customers, prospects and the soul of your business by creating better lives and futures.

Attend and discover how to use your resources to broader effect and increase your relevance in boardrooms, locker rooms, classrooms and living rooms.

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Hear from world-class speakers

  • Dr Pepper Snapple
    (RED)
    MillerCoors
    Movember
    Nestle
    First Book
  • Chevron
    Jim Stengel
    HP
    Liberatum
    Aon
    DTE Energy
  • American Airlines
    Cadbury
    Bank of America
    Cheerwine
    Fidelity Investments
    State Farm
  • AT&T
    SAP
    Diageo
    FedEx
    Blue Bunny
    Coca-Cola
  • Red Bull
    Accenture
    ConAgra
    Hilton
    Visa
    Pepsi

I learn something new every year and return home smarter and inspired.
Michael Nolan, Accenture