Your IEG Experience

Your conference experience will be unlike any you have had. For starters, IEG is the only event that covers the entire spectrum of partnerships: sports, entertainment, festivals, events, arts, causes and associations.

You will come away smarter, more connected, better able to tackle partnership challenges and equipped to answer the tough questions from senior leadership, partners and clients (both external and internal).

Reasons You Can’t Afford to Miss IEG 2012

• If you think you know sponsorship, you don’t. The business is fundamentally changing. Learn why and what it means
• Nowhere else will the brands leading sponsorship’s transformation share their insights
• You will learn how to harness the power of sponsorship in paid, earned, owned and shared media
• You will gain a complete understanding of what partnership content you have, what content you need and what to do with it
• You will take away cutting-edge insights into new ways of measuring sponsorship’s impact on brands and business
• You will learn about the changing role of media and the major impact on brands and rightsholders
• With a record number of attendees expected, it’s an unprecedented opportunity to expand your personal visibility

Don’t Take Our Word For It

• 97 percent of attendees said the 2011 IEG Conference delivered everything promised
• 98 percent said they made contacts that would help them in the future
• See which companies attended the 2011 conference and read what they had to say

Admission To All Sessions

• Multiple learning formats including keynotes, panel discussions, interactive workshops and small-group round tables
• Opening reception Sunday evening, off-site party Monday night and cocktail reception Tuesday evening
• Topic- and industry-specific networking luncheons Monday and Tuesday
• Membership in industry-based Special Interest Groups (SIGs) and access to group activities
• Continental breakfast Monday through Wednesday

Continued Networking And Education After You Depart

• Conference dashboard, an attendee-only password-protected section of sponsorship.com
  – All sessions are recorded. You will have access to all recorded sessions for three months
  – All session documentation, handouts and editorial coverage
  – Delegate roster with complete contact information for all attendees
• Conference workbook with session information and a delegate roster