Gaining Approval To Attend IEG 2012

The IEG conference is not a training seminar, an expense viewed as nonessential in today’s economy. Rather, it’s a sales and marketing investment designed to positively impact your bottom line. To be competitive in this challenging sales environment, professionals who keep on top of the latest industry innovations, stay up to speed on sponsors’ changing strategies, and interact with hundreds of potential prospects and peers who are willing and able to share best practices come out ahead.

Specific Benefits of Attendance

• Learn firsthand what top sponsors are looking for right now
• Analyze best practices and sponsorship marketing trends
• Learn from a broad range of powerful keynote speakers
• Get your creative juices flowing
• Hear a leading sponsor’s perspective on your opportunity in a one-on-one meeting
• Discuss hot topics with colleagues
• Meet sponsor prospects
• Network with hundreds of other industry professionals—immediate peers and those from a variety of other sectors
• Receive notes on all major presentations, written by IEG staff, so you get takeaways even on sessions you can’t attend

During IEG 2012, you will meet the best and brightest in the sponsorship, sports, event and cause marketing industries. With more than 70 educational sessions over three-and-a-half days, ranging from informal roundtables to sponsor-led presentations to top-notch keynotes, you and your organization will reap the benefits of case studies, success stories, how-tos and innovative, forward-looking strategies.

Gain Buy-In

Set conference goals—whether desired learnings, new skills to acquire or number of meetings to secure—and share those goals with your supervisor or senior management. List all the areas where your department or sponsorship program faces challenges and the sessions you plan to attend (or people you plan to visit with) that will help you overcome these challenges. Also, link your department or sponsorship program goals—and how IEG’s Annual Conference will help you meet them—with your organization’s long- and short-term plans. Commit to a post-event briefing for staff, senior management or your department, where you’ll highlight learnings and action plans from the conference.