Hear from World-class Speakers
Take a look at the influential CEOs, CMOs and other senior marketing executes you will be networking with and learning from. No other conference you could attend next year will offer the quality or quantity of partnership decision-makers and thought-leaders that IEG does.
Keynote Speakers
John Amaechi, Founder and CEO, Amaechi Performance Systems
The former NBA player, best-selling author, psychologist, social entrepreneur and consultant will examine whether “sport for good” programs actually work and address how CSR objectives can be incorporated into sponsorships, as well as how organizations can satisfy the need and expectations of all societal stakeholders.
Philip Clement, Global Chief Marketing and Communications Officer, Aon Corp.
Aon sees a number of benefits stemming from its global partnership and shirt sponsorship with Manchester United. Among the most important are aligning its 59,000 employees with Aon brand qualities, including value, service, teamwork and global expertise, as well as bringing the company together behind a single element that has similar brand values. Watch a short clip from Phil Clement on measuring sponsorship’s impact.
Gail Torreano, Senior Vice President, Employee Communications and Corporate Sponsorship, AT&T
AT&T, with an extensive portfolio of sports and entertainment sponsorships, has long been a leader in making its partnerships relevant and meaningful by enhancing the consumer’s involvement with the people, places and events they are passionate about. Watch a short clip from Gail Torreano on engaging customers on an emotional level.
Peter Foss, President, Olympic Sponsorship and Corporate Sales, GE
Partnerships are no longer strictly an aspect of marketing. Instead, they are used to move the entire enterprise forward. In GE’s case, it was able to link incremental sales of $700 million to its Olympic sponsorship, in addition to generating awareness in untapped international markets, offering a compelling sales incentive program and entertaining top customers.
John Kennedy, Vice President, Corporate Marketing, IBM
IBM goes beyond presence and hospitality and involves customers and prospects in its major sponsorship platforms such as the NFL, Broadway’s Tony Awards and the U.S. Opens of golf and tennis.
Martine Reardon, Executive Vice President, Marketing & Advertising, Macy’s
Through its many relationships, especially its deep-rooted ties with the American Heart Assn., Reading Is Fundamental and numerous other causes, Macy’s inspires its employees and customers and changes the dynamic from transaction to admiration.
Sarah Robb O’Hagan, President, Gatorade North America/Chief Marketing Officer, Sports Nutrition, PepsiCo Inc.
Mark Waller, Chief Marketing Officer, NFL
As sponsorships go, it would be hard to find a better fit than Gatorade and the NFL. The two executives from these longtime partners will each share their perspective on the partnership, its challenges and how they work together to build each other’s business. Watch a short clip from Mark Waller on NFL’s responsibility to its partners.
Presenters
- Allstate Director, Sponsorships, Promotions, PR, Pam Hollander
- American Express Vice President, Global Sponsorship Marketing and Access, Rich Lehrfeld
- Anheuser-Busch InBev Global Commercial Procurement Manager, Media & Sponsorship, Michael McGough
- Aon Chief Global Marketing and Communications Officer, Phil Clement
- Castrol Football Brand Manager, Global Marketing Unit, Toby Hester
- Discover Financial Services Director of Advertising, Jennifer Murillo
- Enterprise Holdings Vice President, Creative, Media and Sponsorships Holly Campbell
- Frito-Lay Vice President of Marketing, Rudy Wilson
- GM General Director, Marketing Services, Alliances & Branded Entertainment, Steve Tihanyi
- Hewlett-Packard Manager of Corporate Marketing, Karen Cage
- Intel Director of Brand and Audience Marketing, Alexander Schlaubitz
- Principal Financial Group Sponsorship to Marketing, Chris Riedel King
- Skandia Insurance Head of Sponsorship, Niklas Birgetz
- Sprint Prepaid Group Vice President of Corporate Marketing, Bob Stohrer
- State Farm Manager, National Sponsorships, Todd Fischer
- UBS AG Head of Sponsorship-Americas, Philipp Wildhaber
- UPS Director of Sponsorships and Events, Doug Gibeaut
- Volkswagen of America Manager, Brand and Sports Strategy, Ben Freidson
Workshop Leaders
- Accenture Manager, Marketing & Communications, Steve Leland
- Assn. of School Business Officials Int’l Assistant Executive Director, Ron Skinner
- AXA Equitable Vice President, Education Markets, Bernadette Mitchell
- Children’s Health Fund Senior Vice President of Development, Carol Sumkin
- Clorox Co. Group Manager of PR, Laura Dentale
- FishBait Marketing Founder, Rick Jones
- The MDA Company Chief, Michael D. Aisner
- NHL Senior Vice President of Integrated Sales, Keith Wachtel
- Performance Research Co-founders, Jed Pearsall and Bill Doyle
- Professional Ski Instructors of America Marketing Director, Andy Hawk
- Rethink Breast Cancer Vice President, Strategy, Marketing & Communications, Alison Gordon
- Start2Finish Marketing Managing Partner, Dan Schorr
- Subaru of America Promotions & Sponsorship Manager, Todd Lawrence
- Susan G. Komen for the Cure Director of Corporate Relations, Karen Hughes White
- Washington Redskins Vice President, Sales & Marketing, Rod Nenner, and Director, Strategic Marketing, Jack Patterson
- Walt Disney Company Director of Corporate Alliances, Russell Oja
IEG Workshops
Many delegates say these solution-rich talks are alone worth the price of admission. You will have the opportunity to learn from IEG experts Larry Albus, Jim Andrews, Bill Chipps, Shelley Fasulko, Julie Kimball, Diane Knoepke, Dan Kowitz, Mark Ording, Tom Perros and Emily Rogers.
Round-table Leaders
- Aflac Senior Manager, Corporate Sponsorships, Keith Farley
- AMD Sponsorship Director, Bruce Scholtz
- ASICS America Corp. Marketing Manager, Bill Logee
- AT&T Director, Corporate Sponsorship Marketing, Danielle Kent
- Bank of America V.P., Global Sponsorship Marketing, Timothy Hadzima
- BMW Canada Event Marketing Manager, Stephen Lester
- CDW Senior Manager, National Advertising, Bruce Delahorne
- CIBC Senior Manager, National Sponsorships, Angela Sarino
- Coca-Cola Portfolio Activation Manager, Stella Ringer
- Harley-Davidson Director, Customer Experience, Steve Piehl
- ING-US Financial Services Group Sponsorship Director, Adam Ragsdale
- Jenn-Air Home Appliances Director, Brand Marketing, Brian Maynard
- Mars, Inc. Vice President Mars Properties, William Clements
- MillerCoors Sports and Entertainment Marketing Manager, Tom Crawford
- Red Bull Director, Sports Marketing, Ravi Rajcoomar
- SaskTel Manager, Community Relations, Jodi Smith
- Stanley Works Manager Brand Design, Sponsorships & Events Marketing, Earle Smola
- U.S. Cellular Sponsorships & Events Director, Hilde Marnul
- Wells Fargo Sponsorship Director, Royce Wolfe
Content that Covers All the Bases
For corporate attendees, Return on Engagement offers sessions that take dead aim at the partnership strategies, promotions and solutions that are working for major marketers and are setting the standards for the entire industry for years to come.
Properties and rightsholders—in addition to gaining insights into what partners and prospects need through brand-led sessions—will have further opportunities to network with and learn from corporate delegates through morning round-table discussions and topic- and industry-specific lunch tables, as well as the conference’s numerous social activities.
Plus, as detailed in the agenda, properties wanting targeted information on packaging, valuing, selling and servicing sponsorship have the option of participating in workshops designed specifically to address their needs.