Business as Usual It’s Not
As you will see as you browse this site, IEG has made some significant changes to our annual conference.
As it has for the past 27 years, the conference will again bring together more than 1,000 marketers focused on building mutually beneficial partnerships with sports properties, entertainment concerns, local to global events and nonprofit organizations.
But our concentration in 2011 will be on the world’s leading companies and brands and the ability of partnerships to bring them to the top and keep them there. That emphasis is reflected in our incredible roster of corporate keynote speakers, presenters and discussion leaders.
Just as brands are judged by the company they keep, conferences are only as good as their speakers.
IEG’s 2011 speakers are world class. Many are CMOs and CEOs. All are thought-leaders. And without exception, every one of them is successfully using partnerships as engagement platforms, growing their businesses in these volatile, complex times.
Our most senior-level speakers will share their success stories—critical to the P&L of anyone buying, selling or managing sponsorship—in keynote addresses, immediately followed by a panel discussion that harvests insights and takeaways and applies them across markets and categories. New and better approaches are disseminated. Strategies crystallize. Truths emerge. Value is created. Everyone wins.
If you are ready to take your partnerships to the next level, make them accountable and prove their value, then join us in Chicago in March.