Hear innovators, influencers, change agents, thought leaders and icons who inform and inspire.

Keynotes and Featured Presentations

• AAA’s Terry Rubritz reveals the hidden value in local deals
• AT&T’s William Tyrone Moore, Jr. prescribes a fast course of reinvention as the antidote for budget cuts
• Bacardi’s Giles Woodyer shows what’s possible when push, awareness and reach are replaced by pull, credit and relevance
• BIC’s Jamie Kistner proves sponsorship’s edge with youth and at retail
• Beam Global Spirits & Wine’s Antonio Portillo powers performance with emotion
• BMO’s Sandy Bourne counters the critics, linking sponsorship directly to customer acquisition and retention
• Charles Schwab’s Teri Felix creates a whole bigger than the sum of its parts
• Clorox’s Drew McGowan makes the case for expanding partnerships in times of contraction
• Fender Musical Instruments’ Richard McDonald balances heritage with innovation and endorsements with authenticity
• Frito-Lay’s Rudy Wilson wins big with innovation and participation
• General Motors’ Steve Tihanyi reinvents the role of partnerships for a company in transition
• Green Mountain Coffee Roasters’ Michael Dupee links corporate profits to advocacy and social justice
• IEG’s Lesa Ukman on thriving in a world where traditional boundaries have collapsed
• Performance Research’s Jed Pearsall and Bill Doyle on what consumers really think about partnership
• The Royal Danish Theatre’s Peter Bentzon demonstrates how he builds innovative, profitable partnerships between an opera house and private companies
• Skandia’s Niklas Birgetz replaces short-term tactics with long-term strategies
• Sprint Nextel’s Bob Stohrer walks the talk, building partnerships for the age of screens, social media, customer control and user-generated everything
• State Farm’s Todd Fischer raises the bar, linking sponsorship directly to consumer behavior
• Stihl’s Roger Phelps slays misconceptions around B2B partnerships

Workshops

• American Academy of Family Physicians’ Craig Doane
• Assn. of School Business Officials International’s Ronald Skinner
• AT&T’s Hestia Lei and Digital Kitchen’s Don McNeil
• Capitalize Ltd.’s Richard Moore
• Career Sports’ Mark Lazarus
• Chicago Bears’ Chris Hibbs
• Essence Music Festival’s Joy Collins
• Gen Art’s Rose Adkins
• Harlem Ambassadors’ Dale Moss
• Hasbro’s Karen Davis and Allison & Partners’ Scott Pansky
• Houston CVB’s Michael Heckman
• Intersport’s Charlie Besser, Dave Curran, and Dan Jones
• Milwaukee Journal’s Dave Wise
• Newport Harbor Corporation’s Gail Lowney Alofsin
• QuikTrip’s Chris Cadieux and Blueview’s Dan Winders
• Rethink Breast Cancer’s Alison Gordon
• Skip Barber’s Charles Kim
• TriplePundit’s Ryan Mickle

IEG Sessions
Many delegates say these solution-rich talks are alone worth the price of admission. Larry Albus, Jim Andrews, Bill Chipps, Stacey Goldberg, Vinu Joseph, Rebecca Joslin, Diane Knoepke, Dan Kowitz, Mark Ording, Emily Rogers and IEG CEO Laren Ukman prepare you for the year ahead.