Agenda - Unbound: IEG's 27th Annual Sponsorship Conference

Pre-conference Seminar
11 am to 4 pm

$399 for Unbound attendees
Click here for details

Good for Business: Nonprofit Partnerships that Build Social and Financial Value ($399)
Dan Kowitz, Vice President, and Stacey Goldberg, Senior Project Director, IEG Sponsorship Consulting; Andrea Meyer, Career Education Corporation; Greg Borkowski, Ronald McDonald House Charities, Inc.; Scott Pansky, Allison & Partners; Patrick Pierce, Allstate Insurance; Joanne Simons, Canadian Breast Cancer Foundation; Rod Hamson, Children’s Miracle Network; Angela Sarino, CIBC; Rick Jones, FishBait Marketing. Click here for details

Early-bird Conference Workshops
4:30 to 5:30 pm

Select one of two

State of Sponsorship: Where the Industry Stands and What That Means for You
Emily Rogers, President, IEG Sponsorship Consulting and Jim Andrews, Senior Vice President, IEG, LLC

Opening Reception
5:30pm

You never get a second chance to make a first impression. We’ll supply the party and the people you need to network with. You bring your fresh ideas, witty repartee and business cards.

Breakfast
7:30 to 8:30 am

Those old cereal commercials left out an important "part of a nutritious breakfast": networking! You will get a great start on your minimum daily requirement of schmoozing along with fueling up and planning your day.

Sponsors In Residence, Tutorials & Round Tables
8:30 to 9:45 am

Each morning offers a range of sessions addressing specific topics. Those seeking participatory small-group interaction may choose two of 20 round-table discussions led by industry veterans. Concurrently, lecture-style learning is offered through a choice of tutorials. In addition, Sponsors In Residence meetings also take place at this time. These one-on-ones with corporate decision-makers are available to those who register for the conference by February 24.

Round Tables for Sponsees

Beyond the Walk: Creating Sponsorable Programs for Nonprofits
Building New Revenue Opportunities for High-level Sponsors
Emerging Sponsor Categories and How to Sell to Them
How to Create a Great Sponsor Fulfillment Report
How to Create Sponsorship Proposals that Get Noticed
Making the Transition from Soliciting Corporate Gifts to Offering Marketing Partnerships
Packaging Experiential Benefits Into Sponsorships
Selling the Difficult to Sell Property
Sponsorship Sales Strategies for Professional Associations

Round Tables for All

Designing Better Cross-promotions
How Different Demographic Markets Respond to Sponsorship
How to Measure ROI for Packaged Goods Sponsors
Maximizing Sponsorship Through Creative Publicity
Maximizing the Value of Media Partnerships
Turning an Event into an Experience

Opening Remarks
10 to 10:45 am

Sponsorship Unbound
Lesa Ukman, Chairman, IEG, LLC

Unbound takes sponsorship out of the realm of marketing and into the world of business. Hear how your partnerships can be used to deliver against more meaningful objectives, such as increased market share, loyalty and shareholder value and learn how to tap into the heretofore untapped power of partnerships to rebound first.

Featured Presentations
11 am to Noon

Select one of four

Creating a Values-driven Company and a Conscientiously Profitable Business Model
Michael Dupee, Vice President of Corporate Social Responsibility, Green Mountain Coffee Roasters, Inc.

AT&T. More Sponsorships. Delivered.
William Tyrone Moore, Jr., Director, Corporate Sponsorship, AT&T Inc.

The Rewards of Expanding in a Time of Contraction
Drew McGowan, Senior Group Manager, PR and Sponsorships, The Clorox Co.

Stirred, Not Shaken: Delivering On the Brand Experience and Adding Consumer Value Through Sponsorship
Giles Woodyer, Vice President, Brand Managing Director, House of Bombay, Bacardi U.S.A., Inc.

Lunch and Keynote
12:15 to 2:15 pm

Tuned In, Turned On and Deeply Engaged: Fender’s Secrets to Building Brand Relevance, Meaning and Value
Richard McDonald, Senior Vice President of Global Marketing, Fender Musical Instruments Corp.

Fender’s audience—including iconic rock hall of famers, fledgling indies and weekend wannabes—is creative, influential and keenly aware that the brand on their instrument says as much about them as they do about the brand. Hear how Fender uses partnerships with bands, music festivals and fundraisers such as Kids Who Rock to meet its market’s demand for relevancy, authenticity and edge, while concurrently delivering the arena-rock sized overlays its national dealer network desires.

Workshops
2:45 to 3:45 pm and 4 to 5 pm

Select two of 10

Innovating to Grow in a Down Economy
Joy Collins, General Manager, Essence Communications Inc.

Taking Established Sponsorship Programs to the Next Level
Chris Hibbs, Senior Director of Sales & Marketing, Chicago Bears

Time to Get Creative: Repositioning Your Sponsorship Opportunity to Attract New Dollars
Rose Adkins, Vice President of Business Development, Gen Art

Top Sponsorship Strategies for Associations
Panel discussion. Facilitator: Diane Knoepke, Vice President, IEG Sponsorship Consulting

How A Small Property Maintains Value and Relevancy In Today’s Marketplace
Alison Gordon, Vice President, Strategy, Marketing and Communications, Rethink Breast Cancer

New Media Sponsorship Models for New Times
Dave Wise, Marketing Director, Milwaukee Journal Sentinel

Sweet Spot: The Intersection of Sponsorship and Social Media
Lesa Ukman, Chairman, IEG, LLC

Reception
7 pm

Sponsorship’s not-to-be-missed annual social gathering provides an unparalleled opportunity to get to know your industry peers in a fun, relaxed environment. Unwind, mix and mingle with friends old and new.

Breakfast
7:30 to 8:30 am

Those old cereal commercials left out an important "part of a nutritious breakfast": networking! You will get a great start on your minimum daily requirement of schmoozing along with fueling up and planning your day.

Sponsors In Residence, Tutorials & Round Tables
8:30 to 9:45 am

Each morning offers a range of sessions addressing specific topics. Those seeking participatory small-group interaction may choose two of 20 round-table discussions led by industry veterans. Concurrently, lecture-style learning is offered through a choice of tutorials. In addition, Sponsors In Residence meetings also take place at this time. These one-on-ones with corporate decision-makers are available to those who register for the conference by February 24.

Round Tables for Sponsees

Enhancing the Value of Your Fulfillment Reports
How to Build the Value of Cosponsor Cross-promotions
How to Sell Sponsorship to Telecommunications Companies
Selling and Maximizing Pharmaceutical and Endemic Sponsors
Sponsorship Best Practices for Associations
Strategies for Up selling Current Sponsors
Using Retail Partners to Attract New Cash Sponsors

Round Tables for All

Budgeting for Activaiton: What to Inlcude, How to Estimate Costs and How to Manage Expenditures
Creating Engaging Brand Experiences at Live Events
Forging Successful Promotional Partnerships
How to Leverage Client Entertainment Opportunities
Increasing the Value of Cause Marketing Partnerships
Ins and Outs of Selling Title/Presenting Sponsorship of Your Event
Nuts and Bolts of Sponsorship Research

Featured Presentations
10 to 11 am

Select one of four

Power of Blue: How BMO’s Activation Platform Pays Off By Extending Customer Service Focus to Sponsorship
Sandy Bourne, Vice President, Corporate Advertising, Merchandising, Sponsorships & Events, BMO Financial Group

Small Budget, Big Authenticity: How To Do More with Less
Antonio Portillo, Senior Brand Manager, Sauza Tequilas, Beam Global Spirits & Wine, Inc.

20 Sponsorship Success Stories in 60 Minutes
Peter Bentzon, Commercial Director, The Royal Danish Theatre

Using Participation, Innovation and Social Media to Build the Value of Your Partnerships
Rudy Wilson, VP Marketing — Corn Brands, Frito-Lay North America, Inc.

Featured Presentation
11:15 to 12:15 pm

Select one of four

Focusing On What Matters: What Consumers Say, What They Mean and What You Should Do
Jed Pearsall, President, and Bill Doyle, Vice President, Performance Research

Serious Fun: How Virgin Mobile Earns Emotional Equity and Actual Sales from Britney, Freefest and Lady Gaga
Bob Stohrer, VP of Marketing/Sprint Prepaid Group, Sprint Nextel Corp.

Sponsorship Integration: Creating a Whole Greater than the Sum of Its Parts
Teri Felix, Senior Vice President, Marketing Communications, The Charles Schwab Corp.

Lunch and Keynote
12:30 to 2:30 pm

Amplified Sound: Shifting Your Focus from Awareness to Credit
Frank Cooper, Senior Vice President, Chief Consumer Engagement Officer, PepsiCo Americas Beverages

Workshops
3 to 4 pm and 4:15 to 5:15 pm

Select two of nine

The Integrated Sale
Charlie Besser, President and CEO; Dave Curran, Vice President, Director of Sales; and Dan Jones, Vice President, Events, Intersport

Jump-starting Your Sponsorship Program with Budget-relieving In-kind Sponsorship
Dale Moss, President/Executive Producer, Harlem Ambassadors

10 Things You Must Do To Successfully Sell Sponsorship
Charles Kim, Vice President, OEM Events and Corporate Partnerships, Skip Barber Racing School LLC

Driving Revenue with Sponsored Content
Reagan Cannon, Assistant Vice President, Member Marketing, AT&T U-verse and Don McNeil, President, Digital Kitchen

Sponsors Unbound: Straight from the Decision-makers Panel Discussion
Scott Paddock, Director of Sports Marketing, Gatorade; Facilitator: Michael Aisner, CEO, The MDA Company

Tapping Social Media to Engage Stakeholders
Ryan Mickle, TriplePundit

Reception
5:30 pm

Relax, rendezvous and reflect with your colleagues on what you have learned the last two days and finalize your plans for a night out on the toddlin’ town.

Breakfast
7:30 to 8:30 am

Those old cereal commercials left out an important "part of a nutritious breakfast": networking! You will get a great start on your minimum daily requirement of schmoozing along with fueling up and planning your day.

Sponsors In Residence, Tutorials & Round Tables
8:30 to 9:45 am

Each morning offers a range of sessions addressing specific topics. Those seeking participatory small-group interaction may choose two of 20 round-table discussions led by industry veterans. Concurrently, lecture-style learning is offered through a choice of tutorials. In addition, Sponsors In Residence meetings also take place at this time. These one-on-ones with corporate decision-makers are available to those who register for the conference by February 24.

Round Tables for Sponsees

Creative Ideas for Generating More Sponsorship Revenue
Getting In the Door
How to Get the Most From Your Sponsorship Sales Agency
How to Keep Sponsors Coming Back
Promoting Internal Buy-in Once You Have Sold a Sponsorship
Upselling Sponsors to Higher Level Packages

Round Tables for All

Municipal Marketing, Renewable Energy and Sponsorship Opportunities
Negotiating Non-cash Sponsorships
“Relevant” Activation
Sponsoring Successfully without Spending a lot of Cash

Featured Presentations
10 to 11 am

Select one of three

How State Farm Makes the Connection between Sponsorship and Consumer Behavior
Todd Fischer, Manager, National Sponsorships, State Farm Insurance Cos.

Razor’s Edge: Using Sponsorship to Drive Image, Loyalty and Sales
Jamie Kistner, Brand Manager-Shavers, BIC Consumer Products USA Inc.

Where Sponsorship Fits in the Mix for a Company in Transition
Steve Tihanyi, General Director, Media Operations, Marketing Services and Branded Entertainment, General Motors Co.

Featured Presentations
11:15 to 12:15 pm

Select one of three

Rising Above The Crowd of Cookie-cutter Sponsorships
Toby Hester, Head of Football, Castrol

Slaying Misconceptions Around B2B Sponsorships
Roger Phelps, Promotional Communications Manager, STIHL Inc.

Why American Express Is Committed to Sponsorship In the Battle for Brand Loyalty
Jessica Igoe, Director of Global Sponsorship Marketing, American Express Co.

Plenary Session
12:30 to 1:15 pm

Unbound Wrap Up
Lesa Ukman, Chairman, and Jim Andrews, Senior Vice President, IEG, LLC

A wrap-up of the major themes, ideas and trends emanating from the conference. Ukman and Andrews will help you focus on the important ideas, strategies and tactics to take back to the office, share with your colleagues and begin implementing right away.