Quick Facts

Dates: March 21-24, 2010 [export to calendar]

Location: Hilton Chicago [book your room now]

Registration Fee:
By Jan. 31, $1,695; After Jan. 31, $1,895
(groups save more)

Who Attends: 1,200 sponsors, properties, media and agencies

[Register Now]

 
 

Attendee Testimonials

What previous attendees said about the conference

“IEG is a must-attend. Face time with key sponsor prospects will build your new business pipeline while advanced-level training increases the value and salability of your offers.”
- Gil Larsen, Major League Soccer & Soccer United Marketing

“IEG connects you with the best and the brightest people, ideas and opportunities from around the world.”
- Betty Lowery, Walt Disney World

“The fullest, fastest and deepest look at how to maximize sponsorship’s ROI in every aspect of marketing, as well as most every facet of business.”
- Todd Wallace, Dunkin’ Donuts

“IEG is an essential meeting point for the global sponsorship industry, packed with vital knowledge and powerful opinions from industry leaders. Breakout sessions are always stimulating and there is ample opportunity to meet likeminded people and chat about the really important issues affecting sponsorship.”
- Richard Moore, Capitalize

“IEG is the one conference that people who are succeeding through fresher, bolder, smarter partnerships never miss.”
- Sarah Stewart, National Geographic

“I left exhausted but rich in ideas, contacts and actionable next steps.”
- Dick Schmidt, Boy Scouts of America

“The best networking in the business.”
- Betty Noreen Ippolito, Live Nation

“IEG shows us what to add, subtract and change to keep our offerings fresh, compelling and ahead of the curve.”
- Ramsey Baker, United States Figure Skating Assn.

“Great speakers and advanced ideas on the sponsorship business.”
- Marc Verdaguer, MotoGP/Dorna Sports

“A skill-building, horizon-broadening, career-enhancing experience.”
- Juan Berjon, CIE Mexico

“By introducing us to the people who are pioneering unconventional platforms, IEG informs and inspires our own innovations.”
- Clarence Williams, L.A. Gay & Lesbian Center

“Delivers on every promise—highest-level content, speakers, networking and excitement.”
- Reg Modjeski, Ford Motor Company of Canada

“The most innovative approaches to incorporating emerging media into programs with more traditional roots.”
- Juliette Plummer, JWT

“Sponsors in Residence was alone worth the price of admission.”
- Tim Prestridge, John F. Kennedy Center for the Performing Arts

“We’re getting more out of our partnerships by applying what we learned in the IEG sessions on valuing and measuring sponsorship.”
- Anita Haddorff, Minnesota State Lottery

“Good to hear best practices from industry leaders and good networking opportunities. It is well organized and professionally presented.”
- Mel Poole, SponsorLogic, Inc.

“The conference delivered everything promised and more! Contacts made with potential partners were extremely beneficial.”
- Sonja Unger, Porsche AG

“I really enjoyed the entire conference. I loved the diversity of the workshops. It is very important to include all demographics and IEG did a great job of doing that.”
- Sommer Woods, Detroit Super Bowl Host Committee

“IEG is where you’ll learn the latest and greatest from the best and the brightest.”
- Rick Hill, MasterCard Alamo Bowl

“An amazing experience. Keynotes inspired and presentations were full of information that we will implement right away.”
- Jackie Wood, Washington Mutual

“The conference was very well planned, and it showed – from the workshops to the food to the receptions to the guest speakers. It was the most useful conference I have been to in years, hands down!”
- Jennifer Geisz, Keswick Entertainment Group, Inc.

“The place to go to get your finger on the pulse of what’s now and what’s next.”
- Barbara Matthews, USA Today

“The keynotes were fantastic – very inspiring and energizing. These are the presentations that make me realize what a great industry I work in and energize me in my own job role.”
- Joan Ogle, SEAFAIR

“In three days we get the research, trends, how-to’s and big ideas that help us sell more the rest of the year.” 
- Kathleen Palmentiero, March of Dimes

“Most beneficial: networking – making solid connections, understanding new strategies, gaining new ideas and insights from content, recharging my batteries.”
- Chris Moler, STAAR Solutions

“The round tables were very helpful. The smaller, up-close and personal settings made it easy to exchange ideas among peers and with the experts. I also enjoyed the industry-specific tables during the lunch sessions. It was great to compare notes with other similar properties.”
- Michele Richards, Orange County Fair & Exposition Center

“Really liked the real-world application of sponsorships and partnerships, and the quality of networking/contacts was very high.”
- David Erickson, NPTA

“One of the best networking events I’ve ever attended, and I’ve attended many!”
- Barbara Sivek, Siemens

“The information presented in the sessions was practical and gave me a clearer vision about the things that will increase my productivity. Also, the opportunity to network was invaluable.”
- Jackie Holliday, MWR Fort Dix

“Most beneficial: New ideas! As someone new to the sponsorship ‘game,’ just learning what others are doing (and why) was an eye-opening experience. In all, the amount of information was almost overwhelming. The conference was like a full-semester college course squeezed into three days. Great!”
- Nathan Eppink, Metro Parks, Serving Summit County

“Packed with value. Worth every penny.”
- Katrina Lundblad, Carnegie Hall

“Most beneficial: Interacting with other sponsorship professionals! It’s always a pleasure to meet and talk with other people that do what I do as I am the only one in my company.”
- Julie Malkin, Carlson Marketing

“Creative inspiration for new ways to think about approaching sponsors: cross promotional ideas, activation methods and insight from sponsors about best approaches.”
- Robin Sarratt-Cohen, Winterthur Museum, Garden & Library

“The IEG Conference is the elite sponsorship conference in the world. The most beneficial information is the latest trends, studies, research and speakers. I could not get enough of all the wonderful information I obtained at the conference.”
- Marty Sims, U.S. Army MWR

“Most beneficial: Helping me to understand what I need to put together a comprehensive and competitive program that offers true value to our sponsors and prospects.”
- Steve Kovach, Harold E. LeMay Museum

“Information was great, learning opportunities were great, caliber of attendees was great.”
- Barbara Bickham, TechGenii, Inc.

“There were a wide range of topics and valuable information. The conference was a nice combination of learning what’s new and confirming that we are doing the right things when it comes to sponsorship pitches/stewardship/follow-up.”
- Jennifer Mason, Canadian Film Centre

“IEG gets your juices moving and keeps your sponsorships fresh. Plus, the networking is fantastic.”
- Mike Nolan, Accenture

“The networking sessions provided the opportunity to meet in person many with whom I have been corresponding. This served to solidify relationships on a personal level and will lead to more projects in the future.”
- Stephan Kowalczyk, Corrigan Sports Enterprises

“The round table discussions were most beneficial because the experts gave great advice. Helpful dialogue and questions came from the discussion as well.”
- Rebecca Schmid, Chicago Bears

“The networking and level of presenters were fantastic.”
- Meghan Ray, Baltimore Symphony Orchestra

“I really enjoyed the networking opportunities that were encouraged at the receptions. I thought there was also a very good mix of sessions with speakers who represented sponsors. It was very helpful to hear their views/needs when it comes to sponsorship.”
- Anissa Masters, National Gallery of Art

“Most beneficial: Networking, inspirational keynote speakers. Fantastic collection of attendees in breadth and depth.”
- Barney Leonard, SBK Pictures, Inc.

“Enjoyed hearing what other sponsors seek in determining what is necessary for a successful partnership. I felt the networking was very valuable.”
- Chris Tull, Frankel