IEG Webinar Series

June

How to Take Advantage of Social Networking and Other Online Trends

Speaker: William Chipps, Senior Editor, IEG Sponsorship Report

There’s no denying the buzz around Youtube.com, Myspace.com and other social networking web sites. But how can properties leverage those sites and other user-generated sites with their corporate partners? This Webinar will provide a look at how properties are using social networking sites to grow their audiences, reputations and, perhaps more importantly, their sponsorship revenue.

On Demand: June 23 - July 7, 2008
Location: Online

Sponsorship Category Update: Media

Speaker: William Chipps, Senior Editor, IEG Sponsorship Report

Industry consolidation, growing competition from digital outlets and sluggish ad revenue have forced newspapers, radio stations and other traditional media outlets to adopt new strategies for using and activating sponsorship. The webinar will provide cutting-edge insight on how properties can successfully land partners—and enhance relations with existing sponsors—in the media category.

On Demand: June 30 - July 14, 2008
Location: Online

July

Determining the Fair Market Value of Sponsorship Packages

Speaker: Jim Andrews, SVP and editorial director, IEG

Properties must base their sponsorship fees on what the package is worth to the sponsor. Sponsors must demonstrate that they are receiving value for the price they pay. This Webinar instructs both how to use the industry-accepted valuation methodology created by IEG.

Live Date: July 10, 2008 2:00PM ET
On Demand: July 14 – 28, 2008
Location: Online

Basic Training: The Keys to Becoming Successful in Sponsorship

Speaker: Jim Andrews, SVP and editorial director, IEG

If you’re involved in sponsorship at any level or plan to get involved, then this Webinar is for you. In just 90 minutes, you’ll get the inside scoop on what it takes to succeed in sponsorship.

Live Date: July 24, 2008 2:00PM ET
On Demand: July 28 – August 11, 2008
Location: Online

Four Steps to Measuring Sponsorship’s ROI

Speaker: William Chipps, Senior Editor, IEG Sponsorship Report

Why should sponsors spend money if they can’t derive quantifiable results? This Webinar teaches properties and sponsors the essential methods for determining whether objectives were achieved through sponsorship.

Live Date: July 31, 2008 2:00PM ET
On Demand: August 4 – 18, 2008
Location: Online

August

Sell More: Shortening Your Sales Cycle & Increasing Your Close Rate

Speaker: Jim Andrews, SVP and editorial director, IEG

Learn the four critical steps that every successful seller should follow. This Webinar will show you how to decrease the number of pitches required to make a sale, increase the average value of your sales, and hit your revenue goals faster.

Live Date: August 07, 2008 2:00PM ET
On Demand: August 7 – 25
Location: Online

UBIT: What Nonprofits and Their Sponsors Need to Know

Speaker: Jim Andrews, Senior Vice President, Editorial Director, IEG

To ensure that the benefits nonprofits offer sponsors do not risk subjecting the organization to unrelated business income tax (UBIT), nonprofit marketers and their advisors must understand IRS regulations

Live Date: August 14, 2008 2:00PM ET
On Demand: August 18 - September 1, 2008
Location: Online

Preparing Beneficial Post-sponsorship Fulfillment Reports

Speaker: William Chipps, senior editor, IEG Sponsorship Report

Are you giving your sponsors the information they need to make it easy for them to renew your partnerships? If not, this Webinar will give you the details behind the new standard in documenting results. You’ll also discover how to turn reporting into a successful relationship builder.

Live Date: August 21, 2008 2:00PM ET
On Demand: August 25 – September 8, 2008
Location: Online