IEG’s Online Sponsorship Training

Year-round, All-access Subscription to IEG’s Webinars

Whether you buy, sell or activate sponsorships and strategic alliances, IEG’s webinars deliver practical, real-world training on how to meet your biggest challenges without the expense and inconvenience of travel – for you and everyone on your team.

How the All-access Plan Works

Purchase a subscription for $699 and you and your entire team will have year-round access to all live and on-demand webinars for 12 months. These hour-long sessions (sold separately for $199 each) include the following topics:

Upcoming Live Webinars

• Basic Training: The Keys to Becoming Successful in Sponsorship Feb 16
• Activation: Relevant and Impactful Ideas that Work Feb 23
• Valuation: Determining the True Worth of Sponsorships Mar 1
• Essentials of Sponsorship Measurement Mar 29
• Effective Sponsorship Proposals Apr 5
• UBIT: What Nonprofits and Their Sponsors Need to Know Apr 19
• Staffing and Structuring for Sponsorship Sales Success Apr 26
• Strategic Servicing: Renew and Upsell Current Partners May 10
• Protecting Your Rights: Key Negotiation and Contract Points May 31
• Advanced Targeting: Finding Sponsor Prospects Beyond the Usual Suspects Jun 7
• Sweet Spot: The Intersection of Sponsorship and Social Media Jun 28

Recent On-Demand Webinars

• Leveraging the Power of Relationships: 10 Principles for Sustaining Sponsor Partnerships
• Raising Your Sponsorship Sales Game to Meet Sponsors’ Needs
• Next-gen Sponsorship Packages: Expanding Your Offer Beyond the Basics
• Advanced Targeting: Finding Sponsor Prospects Beyond the Usual Suspects
• 10 Ways To Be a Great Partner without Taxing Your Resources
• Staffing and Measuring Sponsorship's Return on Investment
• What Sponsors Want and How to Deliver It
• View full list of on-demand topics