Audience Research: How to Collect and Use Your Most Valuable Sales Tool
Sponsors demand detailed information about who they will reach through a partnership–your audiences and stakeholders. Not only who they are, but what they do, what they buy and how they are impacted by sponsorship.
Acquiring in-depth, unbiased and usable information is not as simple as asking a series of questions. Everything from sample size to survey wording impacts results.
Register for IEG’s webinar “Audience Research: How to Collect and Use Your Most Valuable Sales Tool” and learn the fundamentals of correctly surveying your audience.
In 60 minutes, the webinar will cover:
- Six ways to apply audience research
- Answers to the most frequently asked questions, including: What does it cost? Can we do it ourselves? How many surveys must we do? What’s the appropriate length?
- Choosing between the different types of survey research: on-site intercepts, phone, online
- Exploring your options: self-administered surveys vs. help from local university vs. hiring a professional firm
- Research case studies: How successful properties put their information to use in selling and renewing corporate partners
What you'll receive:
- Sophisticated, real-world sponsorship training delivered directly to you and your team
- PDF of the PowerPoint Presentation
- Set of related articles from IEG Sponsorship Report
- Sample survey questions
- Free second-chance viewing during the two-week on-demand window (live Webinar attendees only)
- Access to IEG’s sponsorship experts during interactive Q&A session
The presentation, materials and content of this web seminar are the intellectual property of IEG, LLC and are presented for the educational use of each paying customer and their organization. Any reproduction or rebroadcast of this seminar, or the content contained within, without the expressed written consent of IEG, LLC is strictly prohibited.