IEG’s Online Sponsorship Training

Before you begin a dialogue with a prospective sponsor or current partner up for renewal, it would be tremendously valuable to understand their current mindset so that you could shape your pitch. To help you, IEG each year conducts the Sponsorship Decision-makers Survey in conjunction with Performance Research. This Webinar will reveal the findings from the just-completed 2010 survey.

Participate in IEG’s What Sponsors Want and How to Deliver It Webinar and go inside the corporate decision-making process to find out what’s on the minds of the people you are trying to do deals with.

The Webinar will cover the following findings and more:

• Spending trends: Are sponsors increasing budgets this year or continuing to hold the line? What percentage of their marketing spending is being devoted to sponsorship? Are they growing or shrinking activation efforts? How do they activate?
• Goals and objectives: What are the top reasons why companies get involved in sponsorship? What are the most important benefits they look for from their property partners?
• Decision-making and evaluation: What type of research do sponsors want and need? On what do they base their decision to sign/decline/renew/drop a sponsorship?
• Attitudes toward properties: What services do sponsors expect for their partners? Which are they not interested in? Do sponsors believe properties do a good job in meeting their needs?

The Webinar also includes an ample question-and-answer period to address your specific concerns.

What you’ll receive:

• Sophisticated, real-world sponsorship training delivered directly to you and your team
• PDF of the PowerPoint Presentation
• Reprints of related IEG Sponsorship Report articles and other invaluable takeaway documents
• Free second-chance viewing during the two-week on-demand window (live Webinar attendees only)
• Access to IEG’s sponsorship experts during interactive Q&A session