Register Now
- $199 per site for as many people as you can fit around your computer
- Live:
Thursday, July 31, 2008
2 p.m. to 3:30 p.m. ET
(Includes approximately 30 minutes of interactive Q&A)
- On Demand:
August 4 – 18, 2008
(Available for viewing Monday, August 4 at 1 p.m. ET)
- Presenter:
William Chipps,
Senior Editor,
IEG Sponsorship Report
- Register by Phone:
800.834.4850 (outside the U.S. and Canada, 312.944.1727)
Fact:
According to IEG research, three out of four sponsors spend nothing or a maximum of one percent of a sponsorship program’s budget on measurement of results
Dilemma:
Without a clear understanding of what a sponsorship accomplished, sponsorship managers cannot prove that their programs are effective and properties are at risk that deals will not be renewed
Solution:
Register for IEG’s Four Steps to Measuring Sponsorship’s ROI Webinar. You will learn the essential elements of putting together a measurement plan that addresses the multiple objectives achievable through sponsorship
Specifically, the Webinar will cover:
- The three primary methods of measuring sponsorship and the pros and cons of each
- Preparing to measure: the crucial— and nearly always overlooked—preliminary phase that leads to effective evaluation: setting objectives and baselines
- A four-step process for creating a measurement plan and best practices to ensure it delivers the necessary information
- Implementing the plan: Evaluation tools for measuring awareness, attitude, exposure, image transfer, B2C and B2B sales
- Measurement case studies: How successful marketers document sponsorship’s ROI
What you’ll receive:
- PDF of the PowerPoint Presentation
- Set of related articles from IEG Sponsorship Report
- Free second-chance viewing during the two-week on-demand window (live Webinar attendees only)
- Access to IEG’s sponsorship experts during interactive Q&A session
The presentation, materials and content of this web seminar are the intellectual property of IEG, LLC. and are presented for the educational use of each paying customer and their organization. Any reproduction or rebroadcast of this seminar, or the content contained within, without the expressed written consent of IEG, LLC. is strictly prohibited.