Staffing and Structuring for Sponsorship Sales Success
In working with both properties and sponsors, IEG has found that how a property solicits sponsorship can be as important to its overall success as what it sells.
Rightsholders need to have enough resources, the right people in the right places and the systems in place to attract and keep sponsors. But there are almost as many ways to structure a sales team as there are properties, so what is the right mix for your organization?
Participate in IEG’s Staffing & Structuring for Sponsorship Sales Success webinar and find out!
In 60 minutes, you’ll receive actionable recommendations on:
- Who does what? Roles and responsibilities for sales staff
- In-house sales structure: decentralized, business develop and account management models
- Using a third-party to sell: making it work, payment structure
- Involving executives, boards and committees
- Keys to management success
What you will receive:
- Sophisticated, real-world sponsorship training delivered directly to you and your team
- PDF of the PowerPoint Presentation
- Set of related articles from IEG Sponsorship Report
- Free second-chance viewing during the two-week on-demand window (live Webinar attendees only)
- Access to IEG’s sponsorship experts during interactive Q&A session
The presentation, materials and content of this web seminar are the intellectual property of IEG, LLC and are presented for the educational use of each paying customer and their organization. Any reproduction or rebroadcast of this seminar, or the content contained within, without the expressed written consent of IEG, LLC is strictly prohibited.