IEG Webinar Series

Sponsorship Category Update: Media

Register Now
  • $199 per site for as many people as you can fit around your computer
  • Live:
    Thursday, June 26, 2008
    2 p.m. to 3:30 p.m. ET
    (Includes approximately 30 minutes of interactive Q&A)
  • On Demand:
    June 30 - July 14, 2008
    (Available for viewing Monday, June 30 at 1 p.m. ET)
  • Presenter:
    William Chipps,
    Senior Editor,
    IEG Sponsorship Report
  • Register by Phone:
    800.834.4850 (outside the U.S. and Canada, 312.944.1727)

Fact:

Industry consolidation, growing competition from digital outlets, and sluggish ad revenue have forced newspapers, radio stations and other traditional media to adopt new strategies in how they use and activate sponsorship.

Dilemma:

While media is one of the sponsorship industry’s most active categories, properties need to understand the evolving media landscape and adapt their sponsorship offerings to secure new sponsors and retain existing partners.

Solution:

Attend IEG’s Sponsorship Category Update: Media Webinar to learn how to work within a changing media environment to maximize value for your property and its new and existing print and broadcast partners.

The Webinar will specifically address the following topics:

  • The new sponsorship hot buttons for print, radio and TV players
  • How to take advantage of the growing importance of non-traditional revenue
  • The most likely prospects in each media category
  • Where opportunities exist in the new media space
  • How media companies typically activate sponsorship
  • Plus, many other field-tested strategies and tactics for securing media companies

What you’ll receive:

  • Sophisticated, real-world sponsorship training delivered directly to you and your team
  • PDF of the PowerPoint Presentation
  • Recent related articles from IEG Sponsorship Report
  • Free second-chance viewing during the two-week on-demand window (live Webinar attendees only)
  • Access to IEG’s sponsorship experts during interactive Q&A session

The presentation, materials and content of this web seminar are the intellectual property of IEG, LLC and are presented for the educational use of each paying customer and their organization. Any reproduction or rebroadcast of this seminar, or the content contained within, without the expressed written consent of IEG, LLC is strictly prohibited.