Where Your 2012 Partners Will Come From: Emerging Sponsor Categories
Fact:
You can’t keep tapping the same sponsorship wells if you want to significantly increase revenue. Sponsorship sellers need to look beyond traditional categories such as automobiles and soft drinks.
Dilemma:
What are the hottest emerging categories just making their way on to the radar screen? Who are the active players in those categories, and what will it take to sell them?
Answer:
Register for IEG’s Where Your 2012 Partners Will Come From: Emerging Sponsor Categories Webinar to learn about the most likely places to find untapped sponsorship dollars, as well as the primary objectives you will need to know to successfully pitch deals to these categories.
Specifically, the Webinar will cover the following topics:
- Which emerging categories are making sponsorship a key component of their marketing mix, as well as the most active players in each category
- Category hot buttons: The sponsorship objectives of each new category and how properties can tailor their proposals to meet those goals
- The changes taking place in many traditional categories that have transformed them into different animals with new sponsorship needs and criteria
- Establishing win-win-win partnerships by tapping the non-cash assets of emerging categories to enhance your audience’s experience with your property
In today’s competitive environment, sponsorship sellers cannot rely solely on standard sponsorship categories. You must take advantage of new sources of sponsorship that can provide both incremental revenue and enhance the consumer experience. This webinar will walk you through the hottest emerging categories, identify the most active players in each industry and instruct you on how to sell them.
What you’ll receive:
- Sophisticated, real-world sponsorship training delivered directly to you and your team
- PDF of the PowerPoint Presentation
- Set of related articles from IEG Sponsorship Report
- Free second-chance viewing during the two-week on-demand window (live Webinar attendees only)
- Access to IEG’s sponsorship experts during interactive Q&A session
The presentation, materials and content of this web seminar are the intellectual property of IEG, LLC and are presented for the educational use of each paying customer and their organization. Any reproduction or rebroadcast of this seminar, or the content contained within, without the expressed written consent of IEG, LLC is strictly prohibited.