Corporate/Nonprofit Partnerships: Creating Win-Win Collaborations

Question:

What must nonprofit organizations do differently to compete for corporate support in a marketplace where every dollar spent is under intense scrutiny?

Answer:

Begin with an understanding of “the new cause marketing,” which requires a rethinking of typical donor relationships, identifies next generation benefits for partners—including social networking connections—and focuses on developing creative ways for corporations to establish relationships with their consumers.

Securing sponsorship for events, programs and year-round relationships is a challenge in a time of tight corporate budgets, especially for nonprofits that need to prove they can provide business-building benefits in addition to generating goodwill for their sponsors.

Register for IEG’s Corporate/Nonprofit Partnerships: Creating Win-Win Collaborations Webinar and receive a roadmap for maximizing revenue and minimizing resources needed to deliver value to corporate partners.

Specifically, the Webinar will cover:

• Understanding the differences between cause marketing, sponsorship and strategic philanthropy to maximize revenue from multiple corporate budgets
• New ways for nonprofits to use social media to enhance sponsorship opportunities
• What corporations need today from their nonprofit partners: benefits, creativity and accountability
• Why one-off cause-marketing programs are “out” and long-term thematic platforms are “in”

What you’ll receive:

• Sophisticated, real-world sponsorship training delivered directly to you and your team
• PDF of the PowerPoint presentation
• Relevant stories from IEG Sponsorship Report
• Free second-chance viewing during the two-week on-demand window (live Webinar attendees only)
• Access to IEG’s sponsorship experts during interactive Q&A session