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- Presenter:
William Chipps,
Senior Editor,
IEG Sponsorship Report
- Register by Phone:
800.834.4850 (outside the U.S. and Canada, 312.944.1727)
Fact:
Based on a 2009 survey conducted by IEG and Performance Research, 50% of sponsors rate fulfillment reports as the most important element properties provide in servicing their deals
Dilemma:
It is difficult for properties to determine which pieces of information are most valuable; how much is too much; and the best way to deliver it in a timely and appropriate format
Solution:
Participate in IEG’s Fulfillment Reports that Increase Renewal Rates Webinar to learn what is fast becoming the new standard in documenting results; one that turns reporting from necessary evil to a successful relationship builder.
Specifically, the Webinar will cover:
- Reporting deliverables: Sponsors want details presented in the most user-friendly way. Putting the numbers in context regarding audience, on-site exposure, sampling/display, media value and other key components
- The critical importance of taking a consultant’s perspective. In addition to the facts, you need to position yourself as a strategic partner who can analyze results and develop ideas for improving them
- Presenting information in the most useful format and in a timely fashion. Electronic vs. paper; single event vs. year-round partnerships
- Seven simple ways to improve the value of the information you provide to sponsors
- How to conduct a survey of your sponsors to capture and analyze satisfaction levels and future directions
What you’ll receive:
- Sophisticated, real-world sponsorship training delivered directly to you and your team
- PDF of the PowerPoint Presentation
- Results from the ’09 IEG/Performance Research Sponsorship Decision-makers Survey: We will share information that shows what sponsors are thinking, what their priorities are and what they want from properties
- Sample Sponsor Questionnaire: A ready-to-use tool for surveying your sponsors to solicit their feedback and determine individual goals and priorities
- Free second-chance viewing during the two-week on-demand window (live Webinar attendees only)
- Access to IEG’s sponsorship experts during interactive Q&A session
The presentation, materials and content of this web seminar are the intellectual property of IEG, LLC and are presented for the educational use of each paying customer and their organization. Any reproduction or rebroadcast of this seminar, or the content contained within, without the expressed written consent of IEG, LLC is strictly prohibited.