IEG Webinar Series

Fact:

Sponsorship agreements cannot be left to a handshake. They require written contracts.

Dilemma:

Beyond listing the deliverables promised in the proposal, most properties and their attorneys are unfamiliar with the nuances of crafting sponsorship agreements, putting themselves in an unfavorable position when negotiating with savvy sponsors.

Solution:

Register for IEG’s Negotiating Favorable Sponsorship Contracts Webinar. You will learn how to take control of your sponsorship contracts and establish deals that maximize the benefits to your organization while building healthy relationships with your corporate partners.

Specifically, the Webinar will cover:

• Defining categories and determining scope of exclusivity: How to reach a compromise between sponsors who want broad rights to lock-out all potential competitors and properties that need to maximize revenue from salable categories
• Agreeing on the value of in-kind services provided by sponsors
• The essential points that every sponsorship agreement must cover, including benefit documentation, sponsor/property responsibilities and out clauses
• Strategies for crafting a win-win contract, from generating the initial document to leaving the last nickel on the table
• Developing alternative deal structures and payment schedules that satisfy sponsor budget restrictions but provide long-term value to properties

What you’ll receive:

• PDF of the PowerPoint Presentation
• IEG’s Sponsorship Contract Checklist: A comprehensive summary of all key points that should be covered by your sponsorship agreement
• Set of related articles from IEG Sponsorship Report
• Free second-chance viewing during the two-week on-demand window (live Webinar attendees only)
• Access to IEG’s sponsorship experts during interactive Q&A sesion