IEG Webinar Series

Fact:

The methods most properties use to determine sponsorship pricing are based on their costs, or are "guesstimates" of what they believe they can charge

Dilemma:

This leaves sponsors with no way of assessing the true value of the offer as it applies to them, which often kills potential deals before they are even considered

Solution:

Participate in IEG's Determining the Fair Market Value of Sponsorship Packages webinar to learn how to use the industry-accepted valuation methodology created by IEG. You will then have a system that justifies and spells out the rationale behind the prices of your deals.

Specifically, the Webinar will cover:

• Calculating the value of your tangible assets, including: sponsor ID in your media buy, sampling, signage, mailing-list usage, ID on your Web site, ID on non-measured media such as merchandise or collateral materials
• Understanding how intangible assets impact value: prestige of property, level of audience loyalty, category exclusivity, degree of sponsor clutter, etc.
• Identifying other pricing variables: geographic reach, competition, length of commitment, impact on cosponsor sales
• Placing a value on in-kind and barter deals

It’s not enough to do things right. Sponsors must choose the right thing to do. This webinar will show you how to create a framework for strategic sponsorship selection.

What you’ll receive:

• Sophisticated, real-world sponsorship training delivered directly to you and your team
• PDF of the PowerPoint Presentation
• IEG Valuation Worksheets: Provides the methodologies for calculating the tangible benefits in your packages and assessing your sponsorship potential
• Free second-chance viewing during the two-week on-demand window (live Webinar attendees only)
• Access to IEG’s sponsorship experts during interactive Q&A session