IEG’s Online Sponsorship Training

May 17

Protecting Your Rights: Key Negotiation and Contract Points
Learn how to take control of your sponsorship contracts and establish deals that maximize the benefits to your organization while building healthy relationships with your corporate partners. More...

May 31

What Sponsors Want and How to Deliver It
Go inside the corporate decision-making process to find out what’s on the minds of the people you want to partner with. More...

Jun 07

Cost-effective Activation: Making Sponsor Cross-promotions Happen
Learn how to identify creative joint-marketing alliances, negotiate win-win partnerships and leverage mutual assets to boost sponsorship ROI. More...

Jun 21

Advanced Targeting: Finding Sponsor Prospects Beyond the Usual Suspects
An advanced sponsorship session that will allow you and your team to identify and sell new sponsors and ultimately get a leg up on the competition. More...

Jun 28

Sweet Spot: The Intersection of Sponsorship and Social Media
There’s no denying the buzz around Twitter, Facebook, YouTube and other social media Web sites. But how can properties leverage those sites and other user-generated sites with their corporate partners? This Webinar will provide a look at how properties are using social media to grow their audiences, reputations and, perhaps more importantly, their sponsorship revenue. More...