Sponsorship Webinars

Critical Sponsorship Training You Can Put to Use Immediately

IEG’s online training is your quickest, most efficient way to get critical sponsorship information when you need it. IEG Webinars deliver cutting-edge information directly to you with no travel costs and no time out of the office. Webinars allow you (and as many people as you can fit around your computer) to receive world-class executive education in your office for one low price.

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Upcoming Webinars

Using New Technologies to Maximize Partnership Engagement

Feb 2
Using New Technologies to Maximize Partnership Engagement

Explore the myriad ways technology is changing—and improving—the game for rightsholders and sponsors. more

 
Ensuring Sponsorship Activation Drives Results

Feb 9
Ensuring Sponsorship Activation Drives Results

Learn the latest successful promotional tactics and strategies that sponsors and their property partners should implement. more

 
Sponsorship Measurement Essentials

Feb 23
Sponsorship Measurement Essentials

Without verification that a sponsorship has accomplished its goals, programs are in danger of being cut and deals will not be renewed. more

 
Advanced Sponsorship ROI: Meaningful Metrics

Mar 2
Advanced Sponsorship ROI: Meaningful Metrics

Sponsorship is not advertising and cannot be evaluated using media-centric constructs like reach, frequency and efficiency. more

 
Adding Value to Maximize the True Worth of Your Partnerships

Mar 9
Adding Value to Maximize the True Worth of Your Partnerships

Sponsorship’s real value lies in passion and engagement. And that is where properties and their sponsors should focus their efforts to obtain maximum value. more

 
Sponsorship Sales Fundamentals: Targeting and Proposals

Mar 16
Sponsorship Sales Fundamentals: Targeting and Proposals

Learn to create proposals that do a better job of providing qualified prospects with the customized, relevant information they need. more

 

Recent On-Demand Titles

What Sponsors Want and Where Their Dollars Will Go in 2017

Jan 12
What Sponsors Want and Where Their Dollars Will Go in 2017

Access the data, insights and trends that will get you, your team and your organization on the right track for success. more

 
Re-Assessing Partnership Value in a Digital World

Dec 15
Re-Assessing Partnership Value in a Digital World

Explore why it is critically important that properties begin thinking and acting like media owners. more

 

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34th Annual Sponsorship Conference

IEG 2017 | March 26-29 | Chicago Find out more