IEG’s online training is your quickest, most efficient way to get critical sponsorship information when you need it. IEG Webinars deliver cutting-edge information directly to you with no travel costs and no time out of the office. Webinars allow you (and as many people as you can fit around your computer) to receive world-class executive education in your office for one low price.
Selling: How to Make Radical Marketplace Shifts Work for You
Successfully securing sponsorship revenue is a combination of how you sell—taking full advantage of new technology, having the right skill sets, etc.—in addition to what you sell—offering new assets, rights and benefits that sponsors and prospects want. more
Rewriting the Rules: What Sponsors Need Now
Marketers’ goals for sponsorship have changed with the times. Gain a fresh understanding of partnerships’ role in today’s marketing mix, key brand objectives, questions every sponsor should ask and answers every property must have. more