Leading the way in sponsorship consulting, valuation, measurement and strategy
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Online Sponsorship Training

Critical Sponsorship Training You Can Put to Use Immediately

IEG’s online training is your quickest, most efficient way to get critical sponsorship information when you need it. IEG Webinars deliver cutting-edge information directly to you with no travel costs and no time out of the office. Webinars allow you (and as many people as you can fit around your computer) to receive world-class executive education in your office for one low price.

 

Upcoming Webinars

Masters Series: Maximizing Sponsorship of Sports Properties

Jul 31
Masters Series: Maximizing Sponsorship of Sports Properties

You’ll get custom strategies and insights on aligning your sponsorship offers with the changing needs of the market. It will be your most productive hour spent all year.  more

 
Basic Training: The Keys to Becoming Successful in Sponsorship

Aug 7
Basic Training: The Keys to Becoming Successful in Sponsorship

If you’re involved in sponsorship at any level or plan to get involved, then this Webinar is for you. In just 60 minutes, you’ll get the inside scoop on what it takes to succeed in sponsorship. more

 
Why Sponsor? What Sponsorship Accomplishes and How to Select the Right Partner

Aug 21
Why Sponsor? What Sponsorship Accomplishes and How to Select the Right Partner

The tools you need to select and retain sponsorships that will meet your objectives. more

 
Sponsorship Measurement Essentials

Sep 4
Sponsorship Measurement Essentials

Why should sponsors spend money if they can’t derive quantifiable results? This Webinar teaches properties and sponsors the essential methods for determining whether objectives were achieved through sponsorship. more

 

Save The Dates

Masters Series: Maximizing Sponsorship of Non-Sports Venues Aug 14

UBIT: What Nonprofits and Their Sponsors Need to Know Sep 18

Masters Series: Advanced Sponsorship ROI: Meaningful Metrics Oct 2

Effective Sponsorship Proposals Oct 16

Maximizing the True Worth of Sponsorships Oct 30

Masters Series: A New and Improved Approach to Selling Sponsorship Nov 6

Strategic Servicing: The Secrets of Sponsor Retention Nov 13

Staffing and Structuring: Optimizing Sponsorship Sales Nov 20

Amplifying and Monetizing Partnerships with Digital and Social Media Dec 4

Your 2015 Partners: Targeting Emerging Sponsorship Categories Dec 11