Sponsorship Webinars

Critical Sponsorship Training You Can Put to Use Immediately

IEG’s online training is your quickest, most efficient way to get critical sponsorship information when you need it. IEG Webinars deliver cutting-edge information directly to you with no travel costs and no time out of the office. Webinars allow you (and as many people as you can fit around your computer) to receive world-class executive education in your office for one low price.

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Upcoming Webinars

Activating Through Social Media Platforms: Who’s Getting It Right

Aug 25
Activating Through Social Media Platforms: Who’s Getting It Right

In the digital era, sponsorship activation must go where audiences and consumers are, including their preferred social media channels. more

 
Advanced Sponsorship ROI: Meaningful Metrics

Sep 8
Advanced Sponsorship ROI: Meaningful Metrics

Sponsorship is not advertising and cannot be evaluated using media-centric constructs like reach, frequency and efficiency. more

 
Sponsorship Sales Fundamentals: Targeting and Proposals

Sep 15
Sponsorship Sales Fundamentals: Targeting and Proposals

Learn to create proposals that do a better job of providing qualified prospects with the customized, relevant information they need. more

 
Rewriting the Rules: What Sponsors Need Now

Sep 22
Rewriting the Rules: What Sponsors Need Now

Partnership’s role in today’s marketing mix, key brand objectives, questions every sponsor should ask and answers every property must have. more

 
Selling: How to Make Radical Marketplace Shifts Work for You

Sep 29
Selling: How to Make Radical Marketplace Shifts Work for You

Successfully securing sponsorship revenue is a combination of how you sell in addition to what you sell. more

 
Adding Value to Maximize the True Worth of Your Partnerships

Oct 6
Adding Value to Maximize the True Worth of Your Partnerships

Sponsorship’s real value lies in passion and engagement. And that is where properties and their sponsors should focus their efforts to obtain maximum value. more

 
Strategic Servicing: The Secrets of Sponsor Retention

Oct 20
Strategic Servicing: The Secrets of Sponsor Retention

Learn the critical areas where sponsors say they need assistance and discover how to provide that help in ways that benefit both your partners and your property. more

 
Addressing Critical Partnership Issues for Nonprofits

Oct 27
Addressing Critical Partnership Issues for Nonprofits

Explore the details of three partnerships and how they deliver real value for all parties. more

 

Save The Dates

Research & Analytics: Uncovering Fan Emotion to Drive Effective Campaigns Nov 3

Know Your Priorities: The Intel You Need to Find and Keep Sponsors Nov 10

Monetizing Digital Content Assets: What Rightsholders Need to Know Nov 17

Your 2017 Partners: Targeting Emerging Sponsorship Categories Dec 1

Understand, Involve, Connect: The Essentials of Data-Driven Audience Engagement Dec 8

Re-Assessing Partnership Value in a Digital World Dec 15

IEG Sponsorship Report

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