Leading the way in sponsorship consulting, valuation, measurement and strategy
Call Us:  (312) 944 1727

Online Sponsorship Training

Critical Sponsorship Training You Can Put to Use Immediately

IEG’s online training is your quickest, most efficient way to get critical sponsorship information when you need it. IEG Webinars deliver cutting-edge information directly to you with no travel costs and no time out of the office. Webinars allow you (and as many people as you can fit around your computer) to receive world-class executive education in your office for one low price.

 

Upcoming Webinars

Sponsorship Measurement Essentials

Sep 4
Sponsorship Measurement Essentials

Why should sponsors spend money if they can’t derive quantifiable results? This Webinar teaches properties and sponsors the essential methods for determining whether objectives were achieved through sponsorship. more

 
UBIT: What Nonprofits and Their Sponsors Need to Know

Sep 11
UBIT: What Nonprofits and Their Sponsors Need to Know

To ensure that the benefits nonprofits offer sponsors do not risk subjecting the organization to unrelated business income tax (UBIT), nonprofit marketers and their advisors must understand IRS regulations more

 
Masters Series: Advanced Sponsorship ROI: Meaningful Metrics

Oct 2
Masters Series: Advanced Sponsorship ROI: Meaningful Metrics

Meaningful sponsorship measurement begins by understanding that sponsorship is not advertising and cannot be evaluated using media-centric constructs like reach, frequency and efficiency. more

 
Maximizing the True Worth of Sponsorships

Oct 30
Maximizing the True Worth of Sponsorships

Sponsorship’s real value lies in passion and engagement. And that is where properties and their sponsors should focus their efforts to obtain maximum value. more

 

Save The Dates

Masters Series: A New and Improved Approach to Selling Sponsorship Nov 6

Strategic Servicing: The Secrets of Sponsor Retention Nov 13

Staffing and Structuring: Optimizing Sponsorship Sales Nov 20

Amplifying and Monetizing Partnerships with Digital and Social Media Dec 4

Your 2015 Partners: Targeting Emerging Sponsorship Categories Dec 11