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Sponsorship Webinars

Critical Sponsorship Training You Can Put to Use Immediately

IEG’s online training is your quickest, most efficient way to get critical sponsorship information when you need it. IEG Webinars deliver cutting-edge information directly to you with no travel costs and no time out of the office. Webinars allow you (and as many people as you can fit around your computer) to receive world-class executive education in your office for one low price.

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Upcoming Webinars

Selling: How to Make Radical Marketplace Shifts Work for You

May 12
Selling: How to Make Radical Marketplace Shifts Work for You

Successfully securing sponsorship revenue is a combination of how you sell—taking full advantage of new technology, having the right skill sets, etc.—in addition to what you sell—offering new assets, rights and benefits that sponsors and prospects want. more

 
Rewriting the Rules: What Sponsors Need Now

May 19
Rewriting the Rules: What Sponsors Need Now

Marketers’ goals for sponsorship have changed with the times. Gain a fresh understanding of partnerships’ role in today’s marketing mix, key brand objectives, questions every sponsor should ask and answers every property must have. more

 
Monetizing Digital Content Assets: What Rightsholders Need to Know

Jun 9
Monetizing Digital Content Assets: What Rightsholders Need to Know

Digital media presents an outstanding opportunity for properties of all types to create and distribute content to reach and grow their audiences, as well as provide brand partners more valuable ways to interact with valuable customers and consumers. more