Sponsorship Webinars

Critical Sponsorship Training You Can Put to Use Immediately

Our online training is your quickest, most efficient way to get critical sponsorship information when you need it. Our webinars deliver cutting-edge information directly to you with no travel costs and no time out of the office. Webinars allow you (and as many people as you can fit around your computer) to receive world-class executive education in your office for one low price.

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Upcoming Webinars

Advanced Sponsorship ROI: Meaningful Metrics

Feb 22
Advanced Sponsorship ROI: Meaningful Metrics

Sponsorship is not advertising and cannot be evaluated using media-centric constructs like reach, frequency and efficiency. more

 
Will Your Company Sports Tickets Survive the Next Economic Downturn?

Feb 28 – Free Hosted Webinar
Will Your Company Sports Tickets Survive the Next Economic Downturn?

Learn how top companies prepare their sports sponsorship programs to weather all economic conditions. more

 
Adding Value to Maximize the True Worth of Your Partnerships

Mar 1
Adding Value to Maximize the True Worth of Your Partnerships

Sponsorship’s real value lies in passion and engagement. And that is where properties and their sponsors should focus their efforts to obtain maximum value. more

 
Sponsorship Sales Fundamentals: Targeting and Proposals

Mar 8
Sponsorship Sales Fundamentals: Targeting and Proposals

Learn to create proposals that do a better job of providing qualified prospects with the customized, relevant information they need. more

 
Engaging Through Social Media Platforms: Who’s Getting It Right

Mar 15
Engaging Through Social Media Platforms: Who’s Getting It Right

In the digital era, sponsorship activation must go where audiences and consumers are, including their preferred social media channels. more

 
Strategic Servicing: The Secrets of Sponsor Retention

Apr 19
Strategic Servicing: The Secrets of Sponsor Retention

Learn the critical areas where sponsors say they need assistance and discover how to provide that help in ways that benefit both your partners and your property. more

 

Recent On-Demand Titles

Using New Technologies to Maximize Partnership Engagement

Feb 8
Using New Technologies to Maximize Partnership Engagement

Explore the myriad ways technology is changing—and improving—the game for rightsholders and sponsors. more

 
Sponsorship Measurement Essentials

Jan 25
Sponsorship Measurement Essentials

Without verification that a sponsorship has accomplished its goals, programs are in danger of being cut and deals will not be renewed. more

 

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