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Sponsorship Webinars

Critical Sponsorship Training You Can Put to Use Immediately

IEG’s online training is your quickest, most efficient way to get critical sponsorship information when you need it. IEG Webinars deliver cutting-edge information directly to you with no travel costs and no time out of the office. Webinars allow you (and as many people as you can fit around your computer) to receive world-class executive education in your office for one low price.

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Upcoming Webinars

Ensuring Sponsorship Activation Drives Results

Aug 20
Ensuring Sponsorship Activation Drives Results

Sponsoring without leveraging is like buying an electronic device but not the batteries. Learn the latest successful promotional tactics and strategies that sponsors and their property partners should implement to make sure sponsorships hit home with their targeted audiences. more

 
Sponsorship Measurement Essentials

Aug 27
Sponsorship Measurement Essentials

Why should sponsors spend money if they can’t derive quantifiable results? This Webinar teaches properties and sponsors the essential methods for determining whether objectives were achieved through sponsorship. more

 
Advanced Sponsorship ROI: Meaningful Metrics

Sep 10
Advanced Sponsorship ROI: Meaningful Metrics

Meaningful sponsorship measurement begins by understanding that sponsorship is not advertising and cannot be evaluated using media-centric constructs like reach, frequency and efficiency. more

 
Sponsorship Sales Fundamentals: Targeting and Proposals

Sep 24
Sponsorship Sales Fundamentals: Targeting and Proposals

A webinar for every organization that needs to jump start its sponsorship sales efforts and learn the latest-and-greatest sales strategies. Not getting the response you need from your current sponsorship proposals? If you need to create proposals that do a better job of providing prospects with the customized, relevant information they need, attend this Webinar. You'll also receive a ready-to-use, turnkey prototype proposal. more

 
Fresh Thinking: Sponsorship’s Best New Ideas

Oct 8
Fresh Thinking: Sponsorship’s Best New Ideas

This webinar is specifically focused on the best examples, most creative ideas, and the actionable concepts and trends that were shared at the IEG 2015 conference. more

 
Strategic Servicing: The Secrets of Sponsor Retention

Oct 22
Strategic Servicing: The Secrets of Sponsor Retention

Learn the critical areas where sponsors say they need assistance and discover how to provide that help in ways that benefit both your partners and your property. more

 
Amplifying and Monetizing Partnerships with Digital and Social Media

Oct 29
Amplifying and Monetizing Partnerships with Digital and Social Media

Marketers have turned a corner in the way they think about social media. No longer viewed as a discrete communications vehicle, social and digital platforms are increasingly developing into all-around marketing tools where brand strategy and purpose must be explicit. more

 
Maximizing the True Worth of Sponsorships

Nov 5
Maximizing the True Worth of Sponsorships

Sponsorship’s real value lies in passion and engagement. And that is where properties and their sponsors should focus their efforts to obtain maximum value. more

 
A New and Improved Approach to Selling Sponsorship

Nov 19
A New and Improved Approach to Selling Sponsorship

Join sponsorship expert Jim Andrews for the webinar A New and Improved Approach to Selling Sponsorship and come away with a new way to think about how you go to market with your partnership opportunities. more

 

Save The Dates

Using Research to Increase Your Property's Value to Partners Aug 6

Tapping Customer Data to Build Better Sponsorships Sep 17

It’s Not TV: Taking Advantage of New Content Distribution Channels Nov 12

Your 2015 Partners: Targeting Emerging Sponsorship Categories Dec 3

Analytics: Uncovering Fan Emotion and Behavior to Drive Effective Campaigns Dec 10

Taking Cause Partnerships to the Next Level Dec 17