IEG Webinar Series

April

IEG Best Practices: Arts Sponsorships

Speaker: William Chipps, Senior Editor, IEG Sponsorship Report

Cutbacks in government funding, the blurring of lines between charitable giving and marketing, and growing acceptance among consumers have prompted arts properties to take a closer look at sponsorship. This Webinar will provide best practices on how museums, symphony orchestras, performing arts venues and other cultural attractions can successfully package and sell sponsorship without raising concerns of commercialization. Loaded with best practices, how-tos and case studies.

On Demand: April 28 - May 12, 2008
Location: Online

May

Strategic Philanthropy: Maximizing Sponsorship and Foundation Dollars

Speaker: Jim Andrews, SVP and editorial director, IEG

In just 90 minutes you’ll get a roadmap for managing increasingly complex partnerships between nonprofits and their donors and sponsors. Learn strategies, tips and case studies on how nonprofits can provide value to corporate partners of various types and sizes while maximizing revenue.

On Demand: May 12 - 26, 2008
Location: Online

Negotiating Favorable Sponsorship Contracts

Speaker: William Chipps, Senior Editor, IEG Sponsorship Report

Learn how to take control of your sponsorship contracts and establish deals that maximize the benefits to your organization while building healthy relationships with your corporate partners.

Live Date: May 15, 2008 2:00PM ET
On Demand: May 19 - June 2, 2008
Location: Online

Identifying Your Best Sponsorship Prospects and the Key Ways to Sell Them

Speaker: Jim Andrews, SVP and editorial director, IEG

It’s only possible to devote resources to prospecting and researching the potential sponsors that are most likely to say yes. This Webinar shows how to narrow the field to those worth spending time on and the most effective ways to “do your homework” and obtain necessary information about each company and its hot buttons.

Live Date: May 22, 2008 2:00PM ET
On Demand: May 26 - June 9, 2008
Location: Online

June

Making the Most of Sponsor Summits

Speaker: Jim Andrews, SVP and editorial director, IEG

More than just a “nice idea,” goal-oriented gatherings of a property’s sponsors can achieve a wide range of goals for rightsholders. Webinar participants will learn how to put together a summit program that will lead to more cross-promotions among sponsors, a greater commitment to activation on the part of all partners and a stronger relationship between the property and its corporate backers.

Live Date: June 05, 2008 2:00PM ET
On Demand: June 9 - 23, 2008
Location: Online

How to Take Advantage of Social Networking and Other Online Trends

Speaker: William Chipps, Senior Editor, IEG Sponsorship Report

There’s no denying the buzz around Youtube.com, Myspace.com and other social networking web sites. But how can properties leverage those sites and other user-generated sites with their corporate partners? This Webinar will provide a look at how properties are using social networking sites to grow their audiences, reputations and, perhaps more importantly, their sponsorship revenue.

Live Date: June 19, 2008 2:00PM ET
On Demand: June 23 - July 7, 2008
Location: Online

Sponsorship Category Update: Media

Speaker: William Chipps, Senior Editor, IEG Sponsorship Report

Industry consolidation, growing competition from digital outlets and sluggish ad revenue have forced newspapers, radio stations and other traditional media outlets to adopt new strategies for using and activating sponsorship. The webinar will provide cutting-edge insight on how properties can successfully land partners—and enhance relations with existing sponsors—in the media category.

Live Date: June 26, 2008 2:00PM ET
On Demand: June 30 - July 14, 2008
Location: Online

July

Determining the Fair Market Value of Sponsorship Packages

Speaker: Jim Andrews, SVP and editorial director, IEG

Properties must base their sponsorship fees on what the package is worth to the sponsor. Sponsors must demonstrate that they are receiving value for the price they pay. This Webinar instructs both how to use the industry-accepted valuation methodology created by IEG.

Live Date: July 10, 2008 2:00PM ET
On Demand: July 14 – 28, 2008
Location: Online

Basic Training: The Keys to Becoming Successful in Sponsorship

Speaker: Jim Andrews, SVP and editorial director, IEG

If you’re involved in sponsorship at any level or plan to get involved, then this Webinar is for you. In just 90 minutes, you’ll get the inside scoop on what it takes to succeed in sponsorship.

Live Date: July 24, 2008 2:00PM ET
On Demand: July 28 – August 11, 2008
Location: Online

Four Steps to Measuring Sponsorship’s ROI

Speaker: William Chipps, Senior Editor, IEG Sponsorship Report

Why should sponsors spend money if they can’t derive quantifiable results? This Webinar teaches properties and sponsors the essential methods for determining whether objectives were achieved through sponsorship.

Live Date: July 31, 2008 2:00PM ET
On Demand: August 4 – 18, 2008
Location: Online