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Critical Sponsorship Training You Can Put to Use Immediately
IEG’s online training is your quickest, most efficient way to get critical sponsorship information when you need it. IEG Webinars deliver cutting-edge information directly to you with no travel costs and no time out of the office. Webinars allow you (and as many people as you can fit around your computer) to receive world-class executive education in your office for one low price.
Live Sponsorship Webinars
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Aug 12
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Eight Ways to Add Value to Your Sponsorship Offers
In today’s competitive sponsorship environment, properties that offer only a standard package of benefits lose out to others that deliver multi-faceted programs to sponsors. This Webinar will show you the most effective methods for building the types of integrated marketing opportunities that sponsors demand. More...
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Aug 19
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Creating Effective Sponsorship Proposals
Not getting the response you need from your current sponsorship proposals? If you need to create proposals that do a better job of providing prospects with the customized, relevant information they need, attend this Webinar. You'll also receive a ready-to-use, turnkey prototype proposal. More...
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Aug 26
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Who’s Buying: Today’s Active and Emerging Sponsor Categories
IEG has identified for you the hottest emerging categories that are just making their way onto the radar screen. Stay ahead of your competition by attending this Webinar and explore the most likely places to find untapped sponsorship dollars, and how to best pitch them. More...
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Sep 09
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Creating Cutting-edge Activation Programs
Sponsoring without leveraging is like buying an electronic device but not the batteries. Learn the latest successful promotional tactics and strategies that sponsors and their property partners should implement to make sure sponsorships hit home with their targeted audiences. More...
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Sep 23
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Strategic Servicing: How to Keep Sponsors Happy and Coming Back
Participate in IEG’s Strategic Servicing: How to Keep Sponsors Happy and Coming Back Webinar to learn the critical areas where sponsors say they need assistance and discover how to provide that help in ways that benefit both your partners and your property. More...
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Sep 30
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Settling Sponsorship's Sticky Issues: Negotiating Strategies and Key Contract Points
Learn how to take control of your sponsorship contracts and establish deals that maximize the benefits to your organization while building healthy relationships with your corporate partners. More...
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Oct 07
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Basic Training: The Keys to Becoming Successful in Sponsorship
If you’re involved in sponsorship at any level or plan to get involved, then this Webinar is for you. In just 60 minutes, you’ll get the inside scoop on what it takes to succeed in sponsorship. More...
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Oct 14
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Profitable Sponsorship Ideas for Nonprofits
Securing sponsorship for events, programs and year-round relationships is a challenge in a time of tight corporate budgets, especially for nonprofits that need to prove they can provide business-building benefits in addition to generating goodwill for their sponsors. Attendees of this Webinar will receive a roadmap for maximizing revenue and minimizing resources needed to deliver value to corporate partners. More...
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On-Demand Sponsorship Webinars
Basic Training: The Keys to Becoming Successful in Sponsorship
If you’re involved in sponsorship at any level or plan to get involved, then this Webinar is for you. In just 90 minutes, you’ll get the inside scoop on what it takes to succeed in sponsorship. More...
Determining the Fair Market Value of Sponsorship Packages
Properties must base their sponsorship fees on what the package is worth to the sponsor. Sponsors must demonstrate that they are receiving value for the price they pay. This Webinar instructs both how to use the industry-accepted valuation methodology created by IEG. More...
Fulfillment Reports that Increase Renewal Rates
Are you giving your sponsors the information they need to make it easy for them to renew your partnerships? If not, this Webinar will give you the details behind the new standard in documenting results. You’ll also discover how to turn reporting into a successful relationship builder. More...
How to Measure Sponsorship’s Return on Investment
Why should sponsors spend money if they can’t derive quantifiable results? This Webinar teaches properties and sponsors the essential methods for determining whether objectives were achieved through sponsorship. More...
Sweet Spot: The Intersection of Sponsorship and Social Media
There’s no denying the buzz around Twitter, Facebook, YouTube and other social media Web sites. But how can properties leverage those sites and other user-generated sites with their corporate partners? This Webinar will provide a look at how properties are using social media to grow their audiences, reputations and, perhaps more importantly, their sponsorship revenue. More...