IEG’s Online Sponsorship Training

Critical Sponsorship Training You Can Put to Use Immediately

IEG’s online training is your quickest, most efficient way to get critical sponsorship information when you need it. IEG Webinars deliver cutting-edge information directly to you with no travel costs and no time out of the office. Webinars allow you (and as many people as you can fit around your computer) to receive world-class executive education in your office for one low price.

Live Sponsorship Webinars

May 30	They Don’t Remember You’re the Sponsor: How it Happened and What You Can Do Find out the keys to understanding and capitalizing on natural processes related to memory, including practical tips for making sure the right people recognize your sponsorships. More...
Jun 13	Next-gen Sponsorship Packages: Expanding Your Offer Beyond the Basics The webinar will provide ten field-tested packaging, sales and servicing strategies from IEG Consulting and sponsor-savvy properties that everyone from seasoned sales pros to sponsorship newbies can immediately put into action. More...
Jun 27	Sweet Spot: The Intersection of Sponsorship and Social Media There’s no denying the buzz around Twitter, Facebook, YouTube and other social media Web sites. But how can properties leverage those sites and other user-generated sites with their corporate partners? This Webinar will provide a look at how properties are using social media to grow their audiences, reputations and, perhaps more importantly, their sponsorship revenue. More...
Jul 11	Corporate/Nonprofit Partnerships: Creating Win-Win Collaborations Securing sponsorship for events, programs and year-round relationships is a challenge in a time of tight corporate budgets, especially for nonprofits that need to prove they can provide business-building benefits in addition to generating goodwill for their sponsors. Attendees of this Webinar will receive a roadmap for maximizing revenue and minimizing resources needed to deliver value to corporate partners. More...
Jul 18	Taking Association Sponsorships to the Next Level Learn the implications of the new marketplace for association sponsorships and how to meet its challenges. More...
Aug 15	Basic Training: The Keys to Becoming Successful in Sponsorship If you’re involved in sponsorship at any level or plan to get involved, then this Webinar is for you. In just 60 minutes, you’ll get the inside scoop on what it takes to succeed in sponsorship. More...
Aug 22	Maximizing the True Worth of Sponsorships Sponsorship’s real value lies in passion and engagement. And that is where properties and their sponsors should focus their efforts to obtain maximum value. More...
Sep 26	Essentials of Sponsorship Measurement Why should sponsors spend money if they can’t derive quantifiable results? This Webinar teaches properties and sponsors the essential methods for determining whether objectives were achieved through sponsorship. More...
Oct 03	Effective Sponsorship Proposals Not getting the response you need from your current sponsorship proposals? If you need to create proposals that do a better job of providing prospects with the customized, relevant information they need, attend this Webinar. You'll also receive a ready-to-use, turnkey prototype proposal. More...
Oct 10	Advanced Sponsorship ROI: Meaningful Measurement Metrics Meaningful sponsorship measurement begins by understanding that sponsorship is not advertising and cannot be evaluated using media-centric constructs like reach, frequency and efficiency. More...
Oct 17	UBIT: What Nonprofits and Their Sponsors Need to Know To ensure that the benefits nonprofits offer sponsors do not risk subjecting the organization to unrelated business income tax (UBIT), nonprofit marketers and their advisors must understand IRS regulations More...
Nov 07	Staffing and Structuring: Optimizing Sponsorship Sales In working with both properties and sponsors, IEG has found that how a property solicits sponsorship can be as important to its overall success as what it sells. More...
Nov 14	Strategic Servicing: Renew and Upsell Current Partners Learn the critical areas where sponsors say they need assistance and discover how to provide that help in ways that benefit both your partners and your property. More...