Critical Sponsorship Training You Can Put to Use Immediately
IEG’s online training is your quickest, most efficient way to get critical sponsorship information when you need it. IEG Webinars deliver cutting-edge information directly to you with no travel costs and no time out of the office. Webinars allow you (and as many people as you can fit around your computer) to receive world-class executive education in your office for one low price.
Live Sponsorship Webinars
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Feb 09
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Advanced Sponsorship ROI: Meaningful Measurement Metrics
Meaningful sponsorship measurement begins by understanding that sponsorship is not advertising and cannot be evaluated using media-centric constructs like reach, frequency and efficiency. More...
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Feb 16
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Basic Training: The Keys to Becoming Successful in Sponsorship
If you’re involved in sponsorship at any level or plan to get involved, then this Webinar is for you. In just 60 minutes, you’ll get the inside scoop on what it takes to succeed in sponsorship. More...
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Feb 23
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Activation: Relevant and Impactful Ideas that Work
Sponsoring without leveraging is like buying an electronic device but not the batteries. Learn the latest successful promotional tactics and strategies that sponsors and their property partners should implement to make sure sponsorships hit home with their targeted audiences. More...
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Mar 01
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Valuation: Determining the True Worth of Sponsorships
Whether you are a property or sponsor, the ability to determine a fair price for sponsorship packages is critical to establishing partnerships that work. But how to do that has long been an unanswered question for both sellers and buyers. More...
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Mar 29
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Essentials of Sponsorship Measurement
Why should sponsors spend money if they can’t derive quantifiable results? This Webinar teaches properties and sponsors the essential methods for determining whether objectives were achieved through sponsorship. More...
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Apr 05
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Effective Sponsorship Proposals
Not getting the response you need from your current sponsorship proposals? If you need to create proposals that do a better job of providing prospects with the customized, relevant information they need, attend this Webinar. You'll also receive a ready-to-use, turnkey prototype proposal. More...
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Apr 19
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UBIT: What Nonprofits and Their Sponsors Need to Know
To ensure that the benefits nonprofits offer sponsors do not risk subjecting the organization to unrelated business income tax (UBIT), nonprofit marketers and their advisors must understand IRS regulations More...
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Apr 26
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Staffing and Structuring for Sponsorship Sales Success
In working with both properties and sponsors, IEG has found that how a property solicits sponsorship can be as important to its overall success as what it sells. More...
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May 10
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Strategic Servicing: Renew and Upsell Current Partners
Learn the critical areas where sponsors say they need assistance and discover how to provide that help in ways that benefit both your partners and your property. More...
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May 31
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Protecting Your Rights: Key Negotiation and Contract Points
Learn how to take control of your sponsorship contracts and establish deals that maximize the benefits to your organization while building healthy relationships with your corporate partners. More...
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Jun 07
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Advanced Targeting: Finding Sponsor Prospects Beyond the Usual Suspects
An advanced sponsorship session that will allow you and your team to identify and sell new sponsors and ultimately get a leg up on the competition. More...
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Jun 28
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Sweet Spot: The Intersection of Sponsorship and Social Media
There’s no denying the buzz around Twitter, Facebook, YouTube and other social media Web sites. But how can properties leverage those sites and other user-generated sites with their corporate partners? This Webinar will provide a look at how properties are using social media to grow their audiences, reputations and, perhaps more importantly, their sponsorship revenue. More...
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