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Online Sponsorship Training

Critical Sponsorship Training You Can Put to Use Immediately

IEG’s online training is your quickest, most efficient way to get critical sponsorship information when you need it. IEG Webinars deliver cutting-edge information directly to you with no travel costs and no time out of the office. Webinars allow you (and as many people as you can fit around your computer) to receive world-class executive education in your office for one low price.

 

Upcoming Webinars

Fresh Thinking: Sponsorship’s Biggest New Ideas and Latest Innovations

Apr 24
Fresh Thinking: Sponsorship’s Biggest New Ideas and Latest Innovations

This webinar is specifically focused on the best examples, most creative ideas, and the actionable concepts and trends that were shared at the IEG 2014 conference. more

 
Masters Series: A New and Improved Approach to Selling Sponsorship

May 1
Masters Series: A New and Improved Approach to Selling Sponsorship

Join sponsorship pioneer Lesa Ukman for the webinar Master Series: A New and Improved Approach to Selling Sponsorship and come away with a new way to think about how you go to market with your partnership opportunities. more

 
Maximizing the True Worth of Sponsorships

May 8
Maximizing the True Worth of Sponsorships

Sponsorship’s real value lies in passion and engagement. And that is where properties and their sponsors should focus their efforts to obtain maximum value. more

 
Amplifying and Monetizing Partnerships with Digital and Social Media

May 15
Amplifying and Monetizing Partnerships with Digital and Social Media

Marketers have turned a corner in the way they think about social media. No longer viewed as a discrete communications vehicle, social and digital platforms are increasingly developing into all-around marketing tools where brand strategy and purpose must be explicit. more

 

Save The Dates

Analytics: Uncovering Fan Emotion and Behavior to Drive Effective Campaigns May 29

How Deals Get Done: Top 10 Sales Tips Jun 5

Create Great Content: Don't Just Badge It Jun 12

Taking Association Sponsorships to the Next Level Jun 26

Masters Series: Maximizing Sponsorship of Arts Properties Jul 10

Corporate/Nonprofit Partnerships: Creating Win-Win Collaborations Jul 17

Masters Series: Maximizing Sponsorship of Sports Properties Jul 31

Basic Training: The Keys to Becoming Successful in Sponsorship Aug 7

Masters Series: Maximizing Sponsorship of Non-Sports Venues Aug 14

Sponsorship Measurement Essentials Sep 4

UBIT: What Nonprofits and Their Sponsors Need to Know Sep 18

Masters Series: Advanced Sponsorship ROI: Meaningful Metrics Oct 2

Effective Sponsorship Proposals Oct 16

Maximizing the True Worth of Sponsorships Oct 30

Masters Series: A New and Improved Approach to Selling Sponsorship Nov 6

Strategic Servicing: The Secrets of Sponsor Retention Nov 13

Staffing and Structuring: Optimizing Sponsorship Sales Nov 20

Amplifying and Monetizing Partnerships with Digital and Social Media Dec 4

Your 2015 Partners: Targeting Emerging Sponsorship Categories Dec 11