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Sponsorship Webinars

Critical Sponsorship Training You Can Put to Use Immediately

IEG’s online training is your quickest, most efficient way to get critical sponsorship information when you need it. IEG Webinars deliver cutting-edge information directly to you with no travel costs and no time out of the office. Webinars allow you (and as many people as you can fit around your computer) to receive world-class executive education in your office for one low price.

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Upcoming Webinars

Using New Technologies to Maximize Partnership Value

Jul 16
Using New Technologies to Maximize Partnership Value

Explore the myriad ways technology is changing—and improving—the game for rightsholders and sponsors. more

 
Corporate/Nonprofit Partnerships: Creating Win-Win Collaborations

Jul 23
Corporate/Nonprofit Partnerships: Creating Win-Win Collaborations

Securing sponsorship for events, programs and year-round relationships is a challenge in a time of tight corporate budgets, especially for nonprofits that need to prove they can provide business-building benefits in addition to generating goodwill for their sponsors. Attendees of this Webinar will receive a roadmap for maximizing revenue and minimizing resources needed to deliver value to corporate partners. more

 
Ensuring Sponsorship Activation Drives Results

Aug 20
Ensuring Sponsorship Activation Drives Results

Sponsoring without leveraging is like buying an electronic device but not the batteries. Learn the latest successful promotional tactics and strategies that sponsors and their property partners should implement to make sure sponsorships hit home with their targeted audiences. more

 
Masters Series: Advanced Sponsorship ROI: Meaningful Metrics

Sep 10
Masters Series: Advanced Sponsorship ROI: Meaningful Metrics

Meaningful sponsorship measurement begins by understanding that sponsorship is not advertising and cannot be evaluated using media-centric constructs like reach, frequency and efficiency. more

 
Strategic Servicing: The Secrets of Sponsor Retention

Nov 12
Strategic Servicing: The Secrets of Sponsor Retention

Learn the critical areas where sponsors say they need assistance and discover how to provide that help in ways that benefit both your partners and your property. more

 

Save The Dates

Breakthroughs in Improving the Audience Experience Jul 30

How The New Talent/Celebrity Marketplace Impacts Partnerships Aug 6

Masters Series: It’s Not TV: Taking Advantage of New Content Distribution Channels Aug 27

Sponsorship Measurement Essentials Sep 17

Masters Series: Tapping Customer Data to Improve Value Sep 24

Fresh Thinking: Sponsorship’s Best New Ideas Oct 8

Sponsorship Sales Fundamentals: Targeting and Proposals Oct 22

Amplifying and Monetizing Partnerships with Digital and Social Media Oct 29

Maximizing the True Worth of Sponsorships Nov 5

Masters Series: A New and Improved Approach to Selling Sponsorship Nov 19

Your 2016 Partners: Targeting Emerging Sponsorship Categories Dec 3

Analytics: Uncovering Fan Emotion and Behavior to Drive Effective Campaigns Dec 10

Taking Cause Partnerships to the Next Level Dec 17