Sponsorship Webinars

Critical Sponsorship Training You Can Put to Use Immediately

IEG’s online training is your quickest, most efficient way to get critical sponsorship information when you need it. IEG Webinars deliver cutting-edge information directly to you with no travel costs and no time out of the office. Webinars allow you (and as many people as you can fit around your computer) to receive world-class executive education in your office for one low price.

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Upcoming Webinars

Selling: How to Make Radical Marketplace Shifts Work for You

Sep 29
Selling: How to Make Radical Marketplace Shifts Work for You

Successfully securing sponsorship revenue is a combination of how you sell in addition to what you sell. more

 
Adding Value to Maximize the True Worth of Your Partnerships

Oct 6
Adding Value to Maximize the True Worth of Your Partnerships

Sponsorship’s real value lies in passion and engagement. And that is where properties and their sponsors should focus their efforts to obtain maximum value. more

 
Sponsorship Sales Fundamentals: Targeting and Proposals

Oct 13
Sponsorship Sales Fundamentals: Targeting and Proposals

Learn to create proposals that do a better job of providing qualified prospects with the customized, relevant information they need. more

 
Strategic Servicing: The Secrets of Sponsor Retention

Oct 20
Strategic Servicing: The Secrets of Sponsor Retention

Learn the critical areas where sponsors say they need assistance and discover how to provide that help in ways that benefit both your partners and your property. more

 
Addressing Critical Partnership Issues for Nonprofits

Oct 27
Addressing Critical Partnership Issues for Nonprofits

Explore the details of three partnerships and how they deliver real value for all parties. more

 
Research & Analytics: Uncovering Fan Emotion to Drive Effective Campaigns

Nov 3
Research & Analytics: Uncovering Fan Emotion to Drive Effective Campaigns

This webinar will explore the best ways to acquire the research and data you need, as well as how to optimize the use of insights in the sponsorship sales and renewal process. more

 
Know Your Priorities: The Intel You Need to Find and Keep Sponsors

Nov 10
Know Your Priorities: The Intel You Need to Find and Keep Sponsors

Make the most of the time you dedicate to securing corporate partners by identifying and prioritizing your best sponsorship prospects. more

 
Monetizing Digital Content Assets: What Rightsholders Need to Know

Nov 17
Monetizing Digital Content Assets: What Rightsholders Need to Know

Digital media presents an outstanding opportunity for properties to reach and grow their audiences, as well as provide brand partners ways to interact with customers and consumers. more

 

Save The Dates

Your 2017 Partners: Targeting Emerging Sponsorship Categories Dec 1

Understand, Involve, Connect: The Essentials of Data-Driven Audience Engagement Dec 8

Re-Assessing Partnership Value in a Digital World Dec 15

IEG Sponsorship Report

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