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Sponsorship Webinars

Critical Sponsorship Training You Can Put to Use Immediately

IEG’s online training is your quickest, most efficient way to get critical sponsorship information when you need it. IEG Webinars deliver cutting-edge information directly to you with no travel costs and no time out of the office. Webinars allow you (and as many people as you can fit around your computer) to receive world-class executive education in your office for one low price.

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Upcoming Webinars

Sponsorship Measurement Essentials

Feb 25
Sponsorship Measurement Essentials

Why should sponsors spend money if they can’t derive quantifiable results? This Webinar teaches properties and sponsors the essential methods for determining whether objectives were achieved through sponsorship. more

 
Advanced Sponsorship ROI: Meaningful Metrics

Mar 10
Advanced Sponsorship ROI: Meaningful Metrics

Meaningful sponsorship measurement begins by understanding that sponsorship is not advertising and cannot be evaluated using media-centric constructs like reach, frequency and efficiency. more

 
Sponsorship Sales Fundamentals: Targeting and Proposals

Mar 24
Sponsorship Sales Fundamentals: Targeting and Proposals

Not getting the response you want from your current proposals? Learn to create proposals that do a better job of providing qualified prospects with the customized, relevant information they need. more

 
Adding Value to Maximize the True Worth of Your Partnerships

Apr 7
Adding Value to Maximize the True Worth of Your Partnerships

Sponsorship’s real value lies in passion and engagement. And that is where properties and their sponsors should focus their efforts to obtain maximum value. more

 
Strategic Servicing: The Secrets of Sponsor Retention

Apr 14
Strategic Servicing: The Secrets of Sponsor Retention

Learn the critical areas where sponsors say they need assistance and discover how to provide that help in ways that benefit both your partners and your property. more

 

IEG 2016 Agenda Announced!

See who is speaking and what you will learn in April in Chicago. View the speakers and agenda.