IEG’s Online Sponsorship Training
Turn-key Sponsorship Training You Can Put to Use Immediately
IEG now offers a wide variety of prerecorded sponsorship webinars available to you when you need it. Click on any of the titles below to learn more the topic, or to purchase and watch the webinar immediately. Purchase a single on-demand webinar for $199 or purchase a subscription for $699 to access all of these topics (plus all live topics) for one year.
On-Demand Sponsorship Webinars
10 Things You Must Do To Successfully Sell Sponsorship
Receive practical, useful advice for large and small properties from industry pro Charles Kim, who brings nearly 20 years of experience as both sponsor and seller – most recently at Ford Motor Co. and Skip Barber Racing School. More...
Activation: Relevant and Impactful Ideas that Work
Sponsoring without leveraging is like buying an electronic device but not the batteries. Learn the latest successful promotional tactics and strategies that sponsors and their property partners should implement to make sure sponsorships hit home with their targeted audiences. More...
Advanced Sponsorship ROI: Meaningful Measurement Metrics
Meaningful sponsorship measurement begins by understanding that sponsorship is not advertising and cannot be evaluated using media-centric constructs like reach, frequency and efficiency. More...
Advanced Targeting: Finding Sponsor Prospects Beyond the Usual Suspects
An advanced sponsorship session that will allow you and your team to identify and sell new sponsors and ultimately get a leg up on the competition. More...
Audience Research: How to Collect and Use Your Most Valuable Sales Tool
Sponsors demand detailed information about who they will reach through a partnership–your audiences and stakeholders. Not only who they are, but what they do, what they buy and how they are impacted by sponsorship. More...
Basic Training: The Keys to Becoming Successful in Sponsorship
If you’re involved in sponsorship at any level or plan to get involved, then this Webinar is for you. In just 60 minutes, you’ll get the inside scoop on what it takes to succeed in sponsorship. More...
Corporate/Nonprofit Partnerships: Creating Win-Win Collaborations
Securing sponsorship for events, programs and year-round relationships is a challenge in a time of tight corporate budgets, especially for nonprofits that need to prove they can provide business-building benefits in addition to generating goodwill for their sponsors. Attendees of this Webinar will receive a roadmap for maximizing revenue and minimizing resources needed to deliver value to corporate partners. More...
Effective Sponsorship Proposals
Not getting the response you need from your current sponsorship proposals? If you need to create proposals that do a better job of providing prospects with the customized, relevant information they need, attend this Webinar. You'll also receive a ready-to-use, turnkey prototype proposal. More...
Eight Ways to Add Value to Your Sponsorship Offers
In today’s competitive sponsorship environment, properties that offer only a standard package of benefits lose out to others that deliver multi-faceted programs to sponsors. This Webinar will show you the most effective methods for building the types of integrated marketing opportunities that sponsors demand. More...
Essentials of Sponsorship Measurement
Why should sponsors spend money if they can’t derive quantifiable results? This Webinar teaches properties and sponsors the essential methods for determining whether objectives were achieved through sponsorship. More...
Fast-track Your Sales: 20 Proven Ideas in 90 Minutes
Hear sales tips from the industry’s best and brightest sellers, covering the gamut of property types from sports to nonprofits. Each idea is something any sponsorship sales person could put into practice. A great opportunity to refresh your approach and change your game. More...
How Nonprofits Can Incorporate Social Media into Their Sponsorships
Today’s connected consumers increase the value of nonprofit partnerships. Leading sponsors and rightsholders are harnessing the power of social media to listen, learn, engage, advocate, market and connect. More...
Latest Research Revealed: How Sponsorship Works and Who Responds
This session, led by IEG founder Lesa Ukman, explores the ever-growing body of research that proves not only that sponsorship significantly impacts consumers and other stakeholders, but explains how the dots are connected. More...
Leveraging the Power of Relationships: 10 Principles for Sustaining Sponsor Partnerships
Drawing on over two decades of exemplary sales and marketing Gail Alofsin, Director of Corporate Partnerships at Newport Harbor Corporation will share her secrets for increasing the sales in her sponsorship department by 5700% in less than 10 years. More...
Maximizing the True Worth of Sponsorships
Sponsorship’s real value lies in passion and engagement. And that is where properties and their sponsors should focus their efforts to obtain maximum value. More...
Next-gen Sponsorship Packages: Expanding Your Offer Beyond the Basics
Learn 10 field-tested ways to enhance the value of your sponsorship offer and gain a point of differentiation from other sponsorship sellers. More...
Partner Smarter: How to Strategically Select Sponsorship Opportunities
The tools you need to select and retain sponsorships that will meet your objectives. More...
Protecting Your Rights: Key Negotiation and Contract Points
Learn how to take control of your sponsorship contracts and establish deals that maximize the benefits to your organization while building healthy relationships with your corporate partners. More...
Raising Your Sponsorship Sales Game to Meet Sponsors' Needs
Ad sales people are generally trained pros making a simple offer. Sponsorship “hunting” however is often conducted by relatively inexperienced but very passionate property staff, who face a much more challenging task of convincing a corporation that their less-about-quantity and more-about-quality property can be a powerful asset in a company’s marketing arsenal. This webinar will focus on facing that challenge. More...
Sponsorship Sales Fundamentals: Advice from the Pros
A webinar for every organization that needs to jump start its sponsorship sales efforts and learn the latest-and-greatest sales strategies. More...
Staffing and Structuring for Sponsorship Sales Success
In working with both properties and sponsors, IEG has found that how a property solicits sponsorship can be as important to its overall success as what it sells. More...
Strategic Servicing: Renew and Upsell Current Partners
Learn the critical areas where sponsors say they need assistance and discover how to provide that help in ways that benefit both your partners and your property. More...
Sweet Spot: The Intersection of Sponsorship and Social Media
There’s no denying the buzz around Twitter, Facebook, YouTube and other social media Web sites. But how can properties leverage those sites and other user-generated sites with their corporate partners? This Webinar will provide a look at how properties are using social media to grow their audiences, reputations and, perhaps more importantly, their sponsorship revenue. More...
Taking Your Property’s Sponsorship Program to the Next Level
Learn how to go beyond the basics in packaging benefits, targeting prospects and building an internal organization that can maximize sponsorship opportunities. More...
UBIT: What Nonprofits and Their Sponsors Need to Know
To ensure that the benefits nonprofits offer sponsors do not risk subjecting the organization to unrelated business income tax (UBIT), nonprofit marketers and their advisors must understand IRS regulations More...
What You Need to Know About Celebrity Endorsements: Deal Memos, Money, Morals Clauses and More
In this session, attorneys Mary Hutchings Reed and Marc Trachtenberg will discuss the importance of a strong written agreement with celebrity endorsers. More...
What's Ahead in 2012: IEG's Sponsorship Forecast
Get a clear picture of where sponsorship is headed and what you should be doing to take advantage of shifting priorities and other industry developments. This session will discuss key issues and trends that will yield the greatest influence over your 2012 sponsorship deals. More...
Where Your 2012 Partners Will Come From: Emerging Sponsor Categories
IEG has identified for you the hottest emerging categories that are just making their way onto the radar screen. Stay ahead of your competition by attending this Webinar and explore the most likely places to find untapped sponsorship dollars, and how to best pitch them. More...