IEG pioneered the practice of conducting goal-oriented Sponsor Summits that bring all sponsors of a particular property together.
The goals for these meetings are to inform corporate partners about the relevant marketing plans for the property and identify opportunities for synergistic joint initiatives among cosponsors. These cross-promotions and other integrated programs benefit both the participating sponsors, as well as the property itself through the additional exposure and interest they create.
IEG has led summits for a wide variety of properties, including Susan G. Komen for the Cure, Joe Gibbs Racing, Houston Livestock Show and Rodeo and the NFL Miami Dolphins. These and other sponsor workshops we have been involved in have each been the catalyst for major cross-promotional programs.
IEG-run Sponsor Summits include:
- Presentations from sponsors regarding their objectives and promotional plans
- Discussions of available promotional inventory and media partnerships
- One-on-one networking between corporate partners
- Facilitated brainstorming sessions
IEG’s independent, third-party credibility, plus our ability to contribute industry best practices and insights to the meeting, heightens the importance of attending your summit for corporate partners and creates a better forum for an open exchange of ideas.
We look forward to the opportunity to work with properties to create agendas, meeting materials and an overall Sponsor Summit experience that strengthens bonds with sponsors and delivers valuable takeaways that improve returns for everyone involved.