Leading the way in sponsorship consulting, valuation, measurement and strategy
Call Us:  (312) 944 1727

IEG Custom Training


IEG can train your team to recognize opportunities and make them profitable.

Conducted by experienced IEG staff, our training sessions are tailored to address your specific business issues, level of experience and geographic region. We have created programs for executives and board members as well as field staff. Our clients represent just about every type of property and B2B and consumer industry throughout the U.S. and in every continent around the world.

Always engaging, effective and interactive, our programs deliver in-depth learning and insightful forecasts, plus tools you can use to put these sound concepts to work.

Our customized training sessions can cover a variety of topics including:

For Sponsors

  • Cutting-edge trends
  • Competitive intelligence
  • Evaluating proposals objectively
  • Strategic activation techniques
  • Understanding pricing principles
  • Negotiating opportunistic deals
  • Selling and managing internally
  • Methods for measuring ROI

For Properties

  • Methods for determining what’s most valuable to sponsors
  • Strategies for adding value and upgrading current relationships
  • Writing proposals that sell
  • Successful selling strategies
  • Negotiating strategies
  • Increasing your renewal rate

IEG custom training is relevant and cost-effective. It pays for itself by helping your people grow, ensuring your market leadership and enhancing bottom-line profit.