What Past Delegates Said about IEG’s Activating and Measuring Sponsorship’s ROI Seminar
“This showed the steps to get us in the right direction, put together measurable objectives and take the focus off impressions.”
- Lori Anne Gola, BP Lubricants
“Well organized and a wealth of information delivered, with great examples throughout the presentation. Participation by a wide variety of audience members—both sponsors and properties—provided good insight.”
- Sandra Trimble Sampson, United Negro College Fund
“Lots of good ideas and I appreciate that they sent us away with good takeaways.”
- Jay Roten, AT&T
“Presenters did a great job of tailoring remarks to fit the audience.”
- Kim Volbrecht, Beech Acres Parenting Center
“Ideas presented were very informative and out of the box. Great job, thanks for the great interaction and information.”
- Anessa Snowden, City of North Las Vegas
“Most beneficial for me were ideas around defining objectives, operationalizing outcomes and measurements, and showing final outcomes as measurable metrics.”
- Tim Benner, Samsung