Prove the Value of Your Partnerships
In today’s market, the demand for accountability is unmistakable. Whether you buy sponsorships or sell them, unsupported and instinctive approaches won’t do. Without the hard numbers to justify them, your programs will lose out.
IEG’s fast-track seminar on activating and measuring sponsorship delivers the knowledge tools to meet this critical challenge and shows you how to link your partnerships directly to real investment returns.
Covering all the essentials in one information-packed day, this is the sophisticated, executive-level training you need to grow, maximize and prove the value of your partnerships.
Who Should Attend
Sponsors:
- Learn to use quantitative analysis in your leveraging plans
- Discover how to deliver experiences that don’t just get noticed but actually deepen bonds with customers and prospects
- Demonstrate your business value with research that speaks to the finance people
- Justify budget increases by replacing intuition with hard numbers
- Minimize risk and maximize resources by embedding measurement into your renewal process
Rightsholders:
- Understand how you will be judged and which research will bolster your sales efforts
- Give sponsors the solutions they need to make their on- and off-site interactions more effective
- Increase renewals by knowing what to measure and share with your sponsors
- Upsell sponsors by showing them how to quantify the value of their investments
High Return Format
Using case studies from partnerships of all types and sizes and from companies representing a range of industries with varying objectives, IEG’s Activating and Measuring Sponsorship’s ROI Seminar gives you concrete how-tos, replicable best practices and research-based insights and tools to help you quantify, enhance and communicate the returns from your sponsorships.