IEG knows sponsorship from the inside out and shares that knowledge directly with you and your colleagues through a wide variety of training platforms. In total, we have educated more than 30,000 sponsorship professionals from organizations of all types and sizes. All year long, we scout out the best sponsorship programs and practices to bring you the freshest, most productive ideas.
- IEG Annual Conference, March 16-19, 2008 (Chicago)
- Selling More Sponsorship Seminar, Sept–Nov (NYC, Chicago, LA, Dallas, DC)
- Activating and Measuring Sponsorship’s ROI Seminar, Sept–Nov (NYC, Chicago, LA, Dallas)
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IEG’s 27th Annual Conference
Join more than 1,200 senior marketers at IEG’s 27th Annual Sponsorship Conference, and experience the convergence of sponsorship’s most innovative practitioners and most profitable network.
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Chicago, IL — March 21-24, 2010
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One-day Sponsorship Seminar
Good for Business: Partnerships that Build Social and Financial Value
A one-day seminar on how to build successful, purpose-based partnership.
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March 21, 2010 | Hilton Chicago
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IEG Online Training
Whether you buy, sell or activate sponsorships or strategic alliances, these idea-filled, skill-building sessions deliver essential tools and strategies you need to succeed.
Attend IEG’s Webinars and access sophisticated, real-world sponsorship training without the hassle of travel. These 90-minute sessions include an interactive Q&A session, downloadable presentation and supplementary documents.
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Fast-track Topics Include:
- Proposal Writing
- Emerging Categories
- Valuation
- Strategic Activation
- ROI
- Advanced Sponsorship Strategies
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Online Training Series
IEG’s Most Requested Regional Training Seminars, Now Online and On Demand
Selling More Sponsorship
This information-packed series will empower you to immediately increase the value and salability of your sponsorship packages.
Advanced Sponsorship Sales
More than strictly a “sales” seminar, this online seminar series will give you the tools and knowledge to take full advantage of current and potential corporate partnerships.
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Series package includes:
- Series of six webinars, with unlimited viewing for you and your staff
- Downloadable workbooks
- Downloadable PowerPoint PDFs
- One-on-one consultation with an IEG expert
Available Summer 2010
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IEG Custom Training
IEG can train your team to recognize opportunities and make them profitable. When it’s time to upgrade the sponsorship skills of staff or quickly bring senior management up to speed, leading sponsors, properties and agencies turn to IEG for training.
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IEG Sponsor Summits
IEG-facilitated sponsor workshop sessions on behalf of properties are designed to educate and motivate your corporate partners, helping them better leverage their investments with you and with each other.
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