IEG knows sponsorship from the inside out and shares that knowledge directly with you and your colleagues through a wide variety of training platforms. In total, we have educated more than 30,000 sponsorship professionals from organizations of all types and sizes. All year long, we scout out the best sponsorship programs and practices to bring you the freshest, most productive ideas.
- IEG Annual Conference, March 16-19, 2008 (Chicago)
- Selling More Sponsorship Seminar, Sept–Nov (NYC, Chicago, LA, Dallas, DC)
- Activating and Measuring Sponsorship’s ROI Seminar, Sept–Nov (NYC, Chicago, LA, Dallas)
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IEG's 26th Annual Conference
Join more than 1,200 senior marketers at IEG’s 26th Annual Sponsorship Conference, and experience the convergence of sponsorship’s most innovative practitioners and most profitable network.
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Chicago, IL — March 8-11, 2009
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Selling More Sponsorship Regional Seminar
This interactive one-day workshop will deliver the latest sponsorship practices, trends, market data and real-life case studies from successful, forward-thinking organizations that only IEG can bring you. Plus, you’ll be energized and engaged through peer-to-peer exchange and networking that will get you thinking in new ways about your organizations and what you have to offer.
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Activating and Measuring Sponsorship’s ROI Seminar
For sponsorship to succeed, you need to get two things right: Activation and measurement. Led by Lesa Ukman, IEG’s Chairman, this fast-track seminar covers the essentials of each in one information-packed day, and is your quickest and surest route to bigger budgets, great access and increased influence.
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IEG Webinar Series
Whether you buy, sell or activate sponsorships or strategic alliances, these idea-filled, skill-building sessions deliver essential tools and strategies you need to succeed.
Attend IEG’s Webinars and access sophisticated, real-world sponsorship training without the hassle of travel. These 90-minute sessions include an interactive Q&A session, downloadable presentation and supplementary documents.
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Fast-track Topics Include:
- Proposal Writing
- Emerging Categories
- Valuation
- Strategic Activation
- ROI
- Advanced Sponsorship Strategies
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IEG Custom Training
IEG can train your team to recognize opportunities and make them profitable. When it’s time to upgrade the sponsorship skills of staff or quickly bring senior management up to speed, leading sponsors, properties and agencies turn to IEG for training.
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IEG Sponsor Summits
IEG-facilitated sponsor workshop sessions on behalf of properties are designed to educate and motivate your corporate partners, helping them better leverage their investments with you and with each other.
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