Events & Training
IEG knows sponsorship from the inside out and shares that knowledge directly with you and your colleagues through a wide variety of training platforms. In total, we have educated more than 30,000 sponsorship professionals from organizations of all types and sizes. All year long, we scout out the best sponsorship programs and practices to bring you the freshest, most productive ideas.
IEG’s 29th Annual Conference
Don’t miss IEG’s 29th annual Sponsorship Conference, Chicago, March 18-21, 2012. Network and learn from CEOs, CMOs and other senior marketing executives from Fortune 1000 companies who are defining new ways to build partnerships and earn positive results.
Chicago, IL — March 18-21, 2012
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All-access Subscription to IEG Sponsorship Webinars
Year-round access for you and your entire team to:
- All live webinars in 2011 – 24 hour-long sessions (sold separately at $199 ea.)
- Sponsorship Seminar Series (each a 6-part series, plus workbook), including:
- Selling More Sponsorship
- Advanced Sponsorship Sales
- Sponsor Smarter Series
- IEG’s complete library of pre-recorded webinars (17 unique topics, not sold separately)
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IEG Online Training
Whether you buy, sell or activate sponsorships or strategic alliances, these idea-filled, skill-building sessions deliver essential tools and strategies you need to succeed.
Attend IEG’s Webinars and access sophisticated, real-world sponsorship training without the hassle of travel. These 60-minute sessions include an interactive Q&A session, downloadable presentation and supplementary documents.
Fast-track Topics Include:
- Proposal Writing
- Emerging Categories
- Valuation
- Strategic Activation
- ROI
- Advanced Sponsorship Strategies
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IEG Custom Training
IEG can train your team to recognize opportunities and make them profitable. When it’s time to upgrade the sponsorship skills of staff or quickly bring senior management up to speed, leading sponsors, properties and agencies turn to IEG for training.
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IEG Sponsor Summits
IEG-facilitated sponsor workshop sessions on behalf of properties are designed to educate and motivate your corporate partners, helping them better leverage their investments with you and with each other.
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