Leading the way in sponsorship consulting, valuation, measurement and strategy
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Events & Training

IEG knows sponsorship from the inside out and shares that knowledge directly with you and your colleagues through a wide variety of training platforms. In total, we have educated more than 30,000 sponsorship professionals from organizations of all types and sizes. All year long, we scout out the best sponsorship programs and practices to bring you the freshest, most productive ideas.

IEG’s 32nd Annual Sponsorship Conference

Don’t miss IEG’s 32nd annual Sponsorship Conference, Chicago, March 15-18, 2015. Network and learn from CEOs, CMOs and other senior marketing executives from Fortune 1000 companies who are defining new ways to build partnerships and earn positive results.


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Sponsorship Webinars

Attend IEG’s Webinars and access sophisticated, real-world sponsorship training, delivered by IEG’s most experienced trainers, without the hassle of travel. These 60-minute sessions include an interactive Q&A session, downloadable presentation and supplementary documents. We cover the topics most critical to your sponsorship success including: Measurement, ROI, Valuation, Emerging Categories, Strategic Activation, and more. You and your team can access this information during the “live” webinars or through our “on-demand” library.

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All-access Subscription to IEG’s Sponsorship Webinars

Year-round access for you and your entire team to:

  • All live and on-demand webinars for 12 months – 36 hour-long sessions (sold separately at $199 ea.)
  • IEG’s complete library of pre-recorded webinars (more than 30 unique topics, not sold separately)


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Custom Sponsorship Training

IEG can train your team to recognize opportunities and make them profitable. When it’s time to upgrade the sponsorship skills of staff or quickly bring senior management up to speed, leading sponsors, properties and agencies turn to IEG for training.


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Sponsor Summits

IEG-facilitated sponsor workshop sessions on behalf of properties are designed to educate and motivate your corporate partners, helping them better leverage their investments with you and with each other.


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