IEG’s Online Sponsorship Seminars

Sponsor Smarter: How to Profit from the Current Buyer’s Market

IEG’s Sponsor Smarter: How to Profit from the Current Buyer’s Market online seminar series was developed to give you the tools and strategies you need to meet sponsorship’s challenges.

Sponsor Smarter provides you with a comprehensive blueprint to immediately take your sponsorships to a more competitive and profitable future.

We recognize that it has probably never been more difficult to sit in the sponsor’s seat. Today’s changed environment has every marketer asking many questions when it comes to sponsoring sports, entertainment, causes, events, associations, etc., including:

• Should we be cutting back our involvement?
• Should we be signing sponsorships to take advantage of lower prices caused by plentiful supply and slowed demand?
• Should we be renegotiating with our current partners for better deals?
• Are we paying the right price for sponsorships?
• How can we ensure we are choosing the right opportunities that align with business objectives?
• How can we change the way we promote our sponsorships to reflect the economy’s impact on our customers, clients and consumers?
• How can we measure our results and prove the value of these investments?

And, the online seminar is the most efficient and cost-effective way for you and your company to get answers to these burning questions right away. The best part: No travel, no time constraints, no limits — view each webinar at your convenience — as many times as you like and share with as many of your colleagues as you like.

This Online Seminar Includes:

• Six on-demand webinars packed with groundbreaking ideas, tools and strategies. We hope that you and your entire team will take full advantage of the ability to access and view each one-hour session as many times as you need, whenever you like, year-round
• Downloadable workbooks that guide you through every step with thorough documentation, worksheets and reference tools for implementing your new sponsorship strategy
• Downloadable PowerPoint presentations from each webinar that you can use as a checklist to stay on course (in PDF format)

Questions? Call IEG at 1-800/834-4850 or email us at ieg@sponsorship.com.