IEG’s Online Sponsorship Seminars
Selling More Sponsorship: Building Revenue from Corporate Partners in a Changed Environment
To get in the door, develop relationships, package programs and negotiate win/win deals, every rightsholder needs access to the latest strategies and best practices for selling, negotiating and servicing sponsorship.
That is why IEG is taking its flagship training seminar on the fundamentals of selling sponsorship and making it available immediately online. No more waiting for us to come to your market, IEG’s world-class information and tools now are available to you and your team when and where you need them.
IEG’s Selling More Sponsorship series is your most efficient and cost-effective way to access sponsorship’s proven toolkit of actionable tactics and profitable strategies. The series will empower you to immediately increase the value and salability of your sponsorship packages.
Comprised of six information-packed, hour-long online sessions, this information-packed on-demand training series takes you step-by-step through the selling sponsorship process—from identifying what you have to offer through to servicing your corporate partners once they are on board.
“The seminar delivered what was promised and more! It was perfect to get me started on new proposals for next year. In addition, the Workbook has great cases and detail.”
— Heather Back, San Diego Magazine
Appropriate for both large and small properties, as well as for those new to sponsorship and those wanting to brush up on the basics, IEG’s Selling More Sponsorship series provides you with a proven blueprint for building or improving successful sponsorship programs in today’s challenging marketplace.
This series presents the smartest, boldest, put-right-into action strategies that can be immediately implemented by sports, arts, entertainment, government and nonprofit organizations, as well as events, associations, venues, leagues and media.
This Online Seminar Includes:
- Series of six sessions with unlimited viewing for you and your staff
year-round, from any computer, anywhere, anytime
- Downloadable workbooks guide you through every step with thorough documentation and reference tools for implementing your new sponsorship strategy
- Downloadable PowerPoint presentation PDF from each session that you can use as a checklist to stay on course
“This was a great review of selling sponsorship from start to finish. It was basic enough for beginners, but advanced enough to be a good refresher course for those with more experience.”
— Leslie Brosterhous, Michael Epstein Sports Productions
Each 60-minute session is loaded with sponsorship’s best practices, latest trends, directional market data and real-life case studies from successful, forward-thinking organizations—information only IEG can deliver. The series includes:
- Webinar 1: Identifying Marketable Assets and Packaging Them to Maximize Revenue
- Webinar 2: Creating Effective Proposals and Getting Them in the Right Hands
- Webinar 3: Determining the Fair Market Value of Your Sponsorships
- Webinar 4: Adding Value to Your Offer beyond Basic Benefits
- Webinar 5: Selling Strategically and Negotiating Effectively to Close Deals
- Webinar 6: Servicing Strategies that Lead to Renewal
“The information presented got right to the heart of the many concerns and issues of our organization as we build a sponsorship program.”
— Pam Lederman, Foundation Fighting Blindness