We have shaped and defined sponsorship for over three decades and continue to lead the way in sponsorship insights, trends, training and events.

We promised some exciting changes to IEGWorld 2019, we’re delivering! Central to the success and longevity of our flagship conference is delivering unmatched, thought-provoking and relevant content. For 2019, we’re taking this to the next level, delivering more C-level executives, cultural and business innovators and thought leaders to the program than ever before. We’re thrilled to give you a sneak peek at the array of speakers that will be in Chicago this March. Just announced speakers include  more

Anheuser-Busch dethrones Pepsi as the Top Sponsorship Spender in the U.S.

Anheuser-Busch InBev dethroned PepsiCo. as the top sponsorship spender in the United States in 2017. Pepsi has held the top position in IEG’s Top Sponsors Report since 2008. more

Sponsorship Spending on MLB to hit $938 million in 2018

Sponsorship spending on Major League Baseball is expected to total $938 million in 2018, a 5.2 percent increase from 2017, per IEG research. more

Sponsorship Spending of Causes to Grow 4.6% in 2019

According to IEG research, sponsorship spending for cause properties is expected to reach $2.23 billion in 2019, a 4.6 percent increase from 2018. more

Our Partners

TicketManager makes it easy for companies to take clients to live events and measure the impact. more

KORE Software is the global leader in sports and entertainment business management solutions. more