See how we’re helping the new Jets and Giants Stadium score a touchdown with its naming rights…
Wasserman Media Group has been retained to broker the naming rights for the new stadium of the NFL’s New York Jets and Giants franchises. Given the stadium’s Metropolitan New York location, the tenancy of two NFL teams, and the resulting media exposure in the world’s largest media market, expectations are high that Wasserman will secure a record-setting amount for the naming rights to the stadium.
To determine the fair market value of this highly unique opportunity, from an independent, third- party resource, Wasserman turned to IEG’s team of valuation experts. We’re currently in the process of valuing this historic opportunity, and a number of custom benefits packages for specific sponsor categories. Stay tuned…