See how we helped The National World War II Museum secure revenue through new positioning
In the wake of Hurricane Katrina and the prioritization of critical community needs, the National World War II Museum in New Orleans was forced to re-evaluate its strategy for relying on philanthropic donations, even though it had previously enjoyed tremendous corporate and individual donor support for its capital campaign.
IEG performed an in-depth analysis of the museum’s assets and outreach programs to understand how they could serve as a platform for local corporations to reach short- and long-term business goals. The museum needed to be viewed as a marketing opportunity for these corporations in order for it to tap non-philanthropic budgets.
IEG created packages that positioned the museum as a platform that delivers solutions to business challenges rather than simply a place to make a donation. Within six months, the museum secured relationships and created multiyear deals that provide measurable results for corporate partners. For example, Humana signed on as a conference sponsor and spent additional funds to activate the sponsorship through a marketing campaign to Humana’s membership.