See how we helped the Science Museum of Minnesota discover $21 million in new sponsorship revenue…
The Science Museum of Minnesota faced a significant challenge in creating its first-ever sponsorship program: Most of its marketable assets had already been allocated to corporate donors, leaving very little valuable inventory for sponsors.
The museum turned to IEG for help in overcoming that challenge. IEG first worked with the museum to create new assets and benefits, and then developed partner packages for the museum to offer to local media. These packages immediately attracted four radio and two TV stations.
We then packaged the ad and promotional inventory the media partners provided with borrowed assets to create a Premier Partner program. We believed this would attract the museum’s corporate donors interested in the additional benefits of a marketing-driven sponsorship. We set the fee for such status at $1 million per year, with a minimum commitment of three years.
As a result, the museum was able to secure seven companies at the new commitment level, growing sponsorship revenue from nothing to more than $21 million.