See how we helped Pebble Beach turn its fabled reputation into sponsorship green…
The owners of the famed California golf destination knew they had an attractive property for sponsors, but they wanted to ensure that corporate partnerships would not over-commercialize the Pebble Beach experience and disturb its storied mystique.
IEG created the resort’s first-ever sponsorship packages. We made sure that sponsors would have access to and be recognized by Pebble Beach guests and others within the resort’s sphere of influence, while at the same time preserving both the resort’s heritage and its pristine setting on the Monterey Peninsula.
Prospects responded well to the offering. Pebble Beach secured two multimillion-dollar sponsors within twelve months of working with IEG. By year four, it had sold all eleven of its sponsorship packages, taking it from zero to eight figures in revenue in less than 48 months. Many of those partners continue their relationship with the resort today, including Coca-Cola, FedEx, Lexus and Rolex.