See how we helped electronics giant JVC optimize its sponsorship investment to deliver better return
JVC has sponsored the JVC Jazz Festival, a worldwide series of jazz concerts since the series’ inception 25 years ago. Although the series delivered an abundance of value through a variety of rights and benefits, it was not clear to JVC that it was maximizing every opportunity to connect with customers in a way that impacts the company’s bottom line.
IEG identified a process and developed tools to evaluate the sponsorship in a quantifiable manner that allowed JVC to replace instinct and assumptions with strategy and information.
Equipped with these new insights, JVC revamped the deal terms of the JVC Jazz Festival to ensure the events would meet the company’s business and marketing objectives.