See how we helped JPMorgan Chase score a great sponsorship deal with the Rugby World Cup tournament...
When JPMorgan Chase was considering a major sponsorship of the Rugby World Cup tournament, it turned to IEG for an independent, third party assessment of the deal. Specifically, Chase wanted to know if it was paying the fair market value for the sponsorship, if it could justify the opportunity based on the term sheet, and how it could optimize its investment.
Our detailed analysis revealed that the proposed rights weren’t strong enough to support the global activation and promotion necessary to generate a positive ROI. Looking at the bigger picture, it also was clear that Chase could benefit from a standardized evaluation process that would reveal the strengths and weaknesses of programs under review.
Working with Chase, IEG helped the company negotiate a new Rugby World Cup agreement that reduced the likelihood of ambush by competitors, allowed the company to tie in its business partners and expanded category exclusivity. This ensured that Chase would be able to capitalize on its investment.
Additionally, we valued the new agreement to ensure that Chase didn’t overpay for the deal.
The resulting agreement produced a sponsorship that was fully aligned with Chase’s business objectives and today, the company uses the framework IEG provided to assess the viability of new deals going forward.
Contact IEG at 312/944-1727