See how we helped ING align its sponsorship portfolio and activation programs to maximize ROI
ING holds a leadership position in running events, including title sponsor of the ING New York City Marathon, ING Miami Marathon, ING Georgia Marathon and the ING Philadelphia Distance Run. The company wanted to ensure its strategy was not only positioned to meet its brand objectives, but also its business objectives.
IEG conducted a strategic review of ING’s current sponsorship program and provided recommendations on how to leverage its existing partnerships and/or restructure the portfolio to achieve the company’s business and marketing objectives.