See how we helped Children’s Health Fund grow revenue from several sources including event, cause marketing and strategic philanthropy partnerships.
The Children’s Health Fund, cofounded in 1987 by singer/songwriter Paul Simon and pediatrician/child advocate Irwin Redlener, MD, is dedicated to providing comprehensive health care to the most medically underserved children in America. Initially launched in New York, CHF’s services now extend to 24 pediatric programs and affiliates throughout the U.S.
Prior to working with IEG, CHF had primarily philanthropic relationships with several corporations and high profile partners, including GlaxoSmithKline and American Idol. CHF’s leadership recognized it was leaving money and other valuable resources on the table if the organization did not have a strategic and proactive plan to secure marketing-driven corporate partnerships.
Once engaged, IEG created a plan to grow revenue from a variety of fundraising sources—including event sponsorship, cause marketing and blended marketing/philanthropy deals (commonly known as “strategic philanthropy”)—while protecting existing philanthropic commitments. IEG also helped CHF understand the fair market value of its marketing benefits and set minimum guarantees for fundraising and promotional partnerships, ensuring CHF is protecting, and optimizing, its brand value.
Results: IEG provided valuable guidance, as CHF signed its first “strategic philanthropy” partner: Clorox, within a year of launching its cause marketing program. In addition to a $500,000 donation to CHF over a two-year period, Clorox is running a consumer fundraising campaign, donating one dollar for each new fan on the Clorox Facebook page, up to $100,000. A national media campaign with spokesperson Julianne Moore launched the effort.