Strategic Philanthropy
IEG Pre-conference Seminar
Sunday, March 16, 2008
11 a.m.—4 p.m.
Fee includes 160-plus page Workbook, Lunch and Energy Break
Price: $499, $399 for Making Sensory attendees
Register Now Online
Corporate social responsibility has moved to the mainstream and the value of nonprofit partnerships has grown exponentially. The social dimensions of a company’s activities influence consumer and business purchasing, investment decisions, and hiring and retention.
IEG’s seminar on Strategic Philanthropy shows companies and nonprofits how to profitably harness the power of each other’s assets. Conducted by IEG Advisory Services Group Managing Director, Emily Rogers, this workshop will tap Rogers’ and IEG’s extensive experience in showing corporations how to successfully meld philanthropic and marketing dollars to increase ROI and showing nonprofits how to optimize revenue by tapping multiple corporate budgets.
Clients of IEG’s corporate practice include: Avis, Bank of Ireland, Bank of the West, Blue Cross & Blue Shield Assn., Canon, Cemex, Chevron/Texaco, Diageo, General Motors, Grupo Modelo, Harley-Davidson, IBM, Janus, JPMorgan Chase, Pfizer, Procter & Gamble, QuikTrip, Royal Dutch/Shell, T.J. Maxx and Verizon Wireless.
IEG Advisory Services Group has helped scores of nonprofits make lasting and substantial improvements to their bottom line, including: AARP, American Heart Association, American Library Association, Boston Museum of Science, Children’s Miracle Network, Dallas Center for the Performing Arts, Foundation for Fighting Blindness, Kennedy Center, Mint Museum of Art, National Association of Secondary School Principals, NASA, NCAA, National World War II Memorial, Royal Ontario Museum, Shedd Aquarium, Special Olympics, Susan G. Komen for the Cure, St. Jude Children’s Research Hospital, UNICEF, United Negro College Fund, United Way, Walker Art Center, Wildlife Conservation Society, and World Wildlife Fund.
Agenda
| 11 a.m.-11:30 a.m. |
Trends in Strategic Philanthropy
- Why Strategic Philanthropy
- What the Research Reveals
- How Strategic Philanthropy intersects with cause marketing, fundraising, promotional partnerships, licensing and sponsorships
|
| 11:30 a.m.-12:15 p.m. |
Unlocking the Synergy: Part 1
Best Practices for Properties. How nonprofits secure larger, longer-term deals by jointly pitching sponsorship and philanthropy. Discussion includes: how to create integrated marketing and philanthropic opportunities; how to promote without losing credibility; understanding the value of these deals; and appropriate policies and guidelines. |
| 12:15 p.m.-1:15 p.m. |
Working Lunch |
| 1:15 p.m.-2 p.m. |
From the Front
Melding Case Study—Make A Wish and Disney, Jennifer Maher, Vice President Marketing & Corporate Alliances, Make A Wish Foundation of America |
| 2 p.m.-2:15 p.m. |
Energy Break |
| 2:15 p.m.-3 p.m. |
Unlocking the Synergy: Part 2
Best Practices for Corporations. How companies worldwide, in a range of categories—including American Express, Whirlpool, Accenture, Home Depot, T-Mobile, Pfizer, Bank of America and Chili’s—are aligning corporate philanthropy and community affairs initiatives with marketing and business strategies to create new value for their brands, businesses, consumers and communities. Discussion includes: activation strategies; tying in sports marketing deals; and measuring the impact of Strategic Philanthropy. |
| 3 p.m.-3:45 p.m. |
From the Front
Melding Case Study—How JCPenney partners with the YMCA, Boys & Girls Clubs of America, United Way of America and the National 4-H Council; Jodi Gibson, Community Relations & Afterschool Director, JCPenney Company, Inc. |
| 3:45 p.m.-4 p.m. |
Questions and Close |
Agenda is subject to change.
Seminar Workbook
The pre-conference seminar includes a copy of the presentation and IEG’s Guide to Strategic Philanthropy full actionable and need-to-know content including spending trends, the latest research on corporate social responsibility, and case studies from leading nonprofits and corporations such as American Red Cross, America’s Second Harvest, City Year, Habitat for Humanity, Make A Wish Foundation of America, National Breast Cancer Foundation, Special Olympics, St. Jude Children’s Research Hospital, Susan G. Komen for the Cure, UNICEF, Canon, CIBC Bank, Co-operative Bank, General Mills, Home Depot, Honest Tea, Macy’s, P&G, and Stanford Financial.