Leading the way in sponsorship analysis, insight, valuation & measurement

Sponsorship Consulting

IEG engages with brand and property clients to develop cutting-edge solutions to their sponsorship challenges. Sponsors come to us for bulletproof measurement tools and strategic selection models, while properties look to us for revenue-generating sales strategies and organizational management recommendations.

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Sponsorship Valuation

The IEG Valuation Service provides third-party objectivity and a globally accepted methodology that allows brands and properties to understand the actual worth of their partnerships.

Valuation information for Sponsors > Valuation information for Properties >

Sponsorship Research

IEG’s industry-leading database of sponsorship information—the most comprehensive compilation of deal points, fees paid, and more—is just the starting point for our research clients. We turn data into actionable insights and recommendations, whether through competitive analysis or prospective partner targeting.

Research information for Sponsors > Research information for Properties >

Client Results

Sponsors

See how we helped JPMorgan Chase score a great sponsorship deal with the Rugby World Cup tournament... Read

Properties

See how we helped the ACHE increase revenue by offering year-round opportunities for corporate partners, capping the maximum number of partners and shifting from two year-round partnership levels to one… Read

Properties

See how we helped The National World War II Museum secure revenue through new positioning… Read

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