Sponsorship Consulting

IEG engages with brand and property clients to develop cutting-edge solutions to their sponsorship challenges. Sponsors come to us for bulletproof measurement tools and strategic selection models, while properties look to us for revenue-generating sales strategies and organizational management recommendations.

Consulting information for Sponsors > Consulting information for Properties >

Sponsorship Valuation

The IEG Valuation Service provides third-party objectivity and a globally accepted methodology that allows brands and properties to understand the actual worth of their partnerships.

Valuation information for Sponsors > Valuation information for Properties >

Sponsorship Research

IEG’s industry-leading database of sponsorship information—the most comprehensive compilation of deal points, fees paid, and more—is just the starting point for our research clients. We turn data into actionable insights and recommendations, whether through competitive analysis or prospective partner targeting.

Research information for Sponsors > Research information for Properties >

Client Results

Sponsors ING See how we helped ING align its sponsorship portfolio and activation programs to maximize ROI… Read

Agencies Wasserman Media Group See how we’re helping the new Jets and Giants Stadium score a touchdown with its naming rights… Read

Properties Shedd Aquarium See how we helped Chicago’s prestigious Shedd Aquarium better manage its approach to marketing-driven corporate relationships and get on track to double its sponsorship revenue… Read

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