Sponsorship Consulting

IEG engages with brand and property clients to develop cutting-edge solutions to their sponsorship challenges. Sponsors come to us for bulletproof measurement tools and strategic selection models, while properties look to us for revenue-generating sales strategies and organizational management recommendations.

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Sponsorship Valuation

The IEG Valuation Service provides third-party objectivity and a globally accepted methodology that allows brands and properties to understand the actual worth of their partnerships.

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Sponsorship Research

IEG’s industry-leading database of sponsorship information—the most comprehensive compilation of deal points, fees paid, and more—is just the starting point for our research clients. We turn data into actionable insights and recommendations, whether through competitive analysis or prospective partner targeting.

Research information for Sponsors > Research information for Properties >

Client Results

Properties Museum of Science Boston See how we helped Museum of Science Boston revitalize its approach to corporate partners with new offerings… Read

Properties Calgary Stampede See how we helped the Calgary Stampede optimize its approach to sponsorship and tap into its true potential… Read

Sponsors Diageo See how we helped spirits maker Diageo drink in valuable new sponsorship opportunities... Read

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