Services for Rightsholders

Our Advisory Services Have Evolved and Expanded

IEG is now part of ESP Properties, a WPP company.

ESP Properties is a new type of agency dedicated to helping properties unlock more value from their audiences and brand partnerships.

While IEG’s consulting, valuation, research and packaging strategy work forms the backbone of ESP Properties’ consulting proposition, ESP Properties also offers rightsholders expanded services that help them take advantage of changes in the marketing and media landscape.

ESP Properties’ Services

Our three key pillars — Consulting, Sales and Investment — are underpinned by strategic execution, leading teams of specialists from across the WPP agency network to deliver all of our recommended solutions.

Consulting

Our Consulting team designs and implements strategies to drive revenue for rightsholders.
We do this through a full range of services across data, digital and content development to  help properties better understand their audience, create more relevant ways to engage with them, and provide more valuable engagement for brand partners.

  • Valuation and Packaging. Establishing the fair value of partnerships and advising how they should be structured
  • Fan Engagement. Advice and tools to serve audiences with the right message, at the right time on the right channel
  • Content and Distribution. Enhancing existing content, or creating ideas for new content, platforms and distribution channels

Sales

As part of WPP, we are responsible for one-third of all media dollars allocated worldwide.
This means we are uniquely placed to provide partnership strategy and sales representation to the world’s most active sponsors. ESP Properties can better navigate any brand’s decision-making process and create more enduring partnerships.

Our Sales team represents rightsholders to the world’s brands through an audience, content and data-led approach, within and beyond the WPP network.

  • Intelligent Targeting. Tailoring the partnership offering to target categories and brands based on data-driven intelligence
  • Access and Insight. Access and insight into the world’s largest sponsors, within and beyond the WPP network
  • Representation. Teams of global sales professionals, experienced at navigating the brand decision-making process

Investment

Our Investment team deploys capital in partnership with investors including GroupM Entertainment, Bruin Sports Capital and WPP.

We are actively engaged in evaluating opportunities to co-invest with our rightsholder partners in content and distribution initiatives.

Learn More

To learn more about these new offers, please visit www.espglobal.com.

Latest Thinking

Sustainable Brands Conference: Some Big and Not-So-Big Ideas for Sponsors and Rightsholders
Jim Andrews May 31

Sustainable Brands Conference: Some Big and Not-So-Big Ideas for Sponsors and Rightsholders

As a conference producer, it was a nice treat to join about 2,000 other participants in Detroit for last week’s Sustainable Brands conference and attend an event with no responsibilities other than to listen, learn and share some takeaways. more

 
No More Growth By Default: Ad Guru’s Advice Also Rings True For Sponsorship Marketers
Jim Andrews Apr 20

No More Growth By Default: Ad Guru’s Advice Also Rings True For Sponsorship Marketers

When Irwin Gotlieb talks, the ad industry listens. The global chairman of WPP’s GroupM, the world’s largest media investment group, yields considerable buying power and influence, as the company he oversees is responsible for placing roughly a third of all media advertising. more

 

Read more blog posts

Sponsorship Insights

IEG’s strategy papers are forward-looking and thought-provoking points of view from IEG’s strategists, consultants, researchers and analysts. These compelling pieces illuminate the most important challenges and trends impacting sponsorship and offer novel, proven and practical solutions available nowhere else.
 

IEG Access

Unlimited access to IEG Sponsorship Report, webinars & more. Become a subscriber now