Leading the way in sponsorship insights, trends, training and events
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Consulting & Measurement

IEG leads the way in sponsorship solutions. With more than 30 years’ experience providing independent insights, evaluation and guidance, our consultants and analysts bring unparalleled perspective and proven methodology to every challenge.

We partner with clients to create fresh strategies, evaluate opportunities and maximize results. Our clients rise above their competitors, meaningfully engage audiences and achieve lasting impact.

Our core services, tailored to the individual needs of each client engagement, are:

Sponsorship Consulting

IEG engages with clients to develop cutting-edge solutions to their sponsorship challenges. Sponsors come to us for bulletproof measurement tools and strategic selection models, while properties look to us for revenue-generating sales strategies and organizational management recommendations.

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Sponsorship Valuation

The IEG Valuation Service provides third-party objectivity and a globally accepted methodology that allows clients to understand the actual worth of their partnerships.

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Sponsorship Measurement

IEG provides best-in-class sponsorship measurement solutions. The saying is true: You can’t manage what you don’t measure. Measurement helps you answer critical questions, such as: “How is our sponsorship performing?” and “What is sponsorship’s impact on our brand and business metrics?”

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Sponsorship Research

IEG’s industry-leading database of sponsorship information—the most comprehensive compilation of deal points, fees paid, and more—is just the starting point for our research clients. We turn data into actionable insights and recommendations, whether through competitive analysis or prospective partner targeting.

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Latest Thinking

Data, Digital and Disruption: Reflections on IEG 2016
Kristen Pelachyk with Jake Jones, Two Circles and Matt Rogan, Two Circles and ESP Properties Apr 25

Data, Digital and Disruption: Reflections on IEG 2016

Disrupt, the 33rd annual IEG Conference, brought together rightsholders, brands and key industry stakeholders to discuss and share the methods and tactics being employed to get ahead in our rapidly changing sponsorship landscape. more

 
Game Changer: The Growing Role Of Data In Sponsorship
Sam Yardley, Two Circles, A Part of ESP Properties Mar 31

Game Changer: The Growing Role Of Data In Sponsorship

Data, and the ability to access and analyze it, already is having a profound, across-the-board impact on sponsorship—from the evaluation, selection, activation and measurement of partnerships by brand marketers to the selling, negotiating and fulfillment of those partnerships by rightsholders of all types and sizes. more

 

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Sponsorship Insights

IEG’s strategy papers are forward-looking and thought-provoking points of view from IEG’s strategists, consultants, researchers and analysts. These compelling pieces illuminate the most important challenges and trends impacting sponsorship and offer novel, proven and practical solutions available nowhere else.