Leading the way in sponsorship consulting, valuation, measurement and strategy
Call Us:  (312) 944 1727

Consulting & Measurement

IEG leads the way in sponsorship solutions. With more than 30 years’ experience providing independent insights, evaluation and guidance, our consultants and analysts bring unparalleled perspective and proven methodology to every challenge.

We partner with top brands and properties to create fresh strategies, evaluate opportunities and maximize results. Our clients rise above their competitors, meaningfully engage audiences and achieve lasting impact.

Our core services, tailored to the individual needs of each client engagement, are:

Sponsorship Consulting

IEG engages with brand and property clients to develop cutting-edge solutions to their sponsorship challenges. Sponsors come to us for bulletproof measurement tools and strategic selection models, while properties look to us for revenue-generating sales strategies and organizational management recommendations.

Learn more >

Sponsorship Valuation

The IEG Valuation Service provides third-party objectivity and a globally accepted methodology that allows brands and properties to understand the actual worth of their partnerships.

Learn more >

Sponsorship Measurement

IEG provides brands and properties best-in-class sponsorship measurement solutions. The saying is true: You can’t manage what you don’t measure. Measurement helps you answer critical questions, such as: “How is our sponsorship performing?” and “What is sponsorship’s impact on our brand and business metrics?”

Learn more >

Sponsorship Research

IEG’s industry-leading database of sponsorship information—the most comprehensive compilation of deal points, fees paid, and more—is just the starting point for our research clients. We turn data into actionable insights and recommendations, whether through competitive analysis or prospective partner targeting.

Learn more >

Latest Thinking

Put Audience Engagement at the Heart of Everything
Jim Andrews Jan 26

Put Audience Engagement at the Heart of Everything

The headline for this post can be considered 2015’s single-bullet to-do list for anyone involved in sponsorship. more

 
Shifting the Focus of Activation to Mobile
Lesa Ukman Jan 9

Shifting the Focus of Activation to Mobile

Mobile-based activation of partnerships is playing an increasingly critical role because it enables sponsors to deliver the right message at the right time and in the right place. No sponsor does it better than The Coca-Cola Co. more

 

Read more blog posts

Sponsorship Insights

IEG’s strategy papers are forward-looking and thought-provoking points of view from IEG’s strategists, consultants, researchers and analysts. These compelling pieces illuminate the most important challenges and trends impacting sponsorship and offer novel, proven and practical solutions available nowhere else.