In The News

Swimming's Rich Little Poor Girl
Wall Street Journal, January 11, 2012
Missy Franklin has a money problem. People keep offering her a lot of it—and she keeps saying no. No to more than $130,000 in potential winnings and counting. No to several endorsement offers... More

Sponsorship Loses Steam, But Continues To Outpace Ad Growth
Mediapost, January 11, 2012
Describing the effect of the global economic crisis on sponsorship spending as a "wet blanket," GroupM's IEG unit released results of its annual year-end review and forecast, nonetheless calling for spending on sponsorships to expand 4.1% in 2012 to $18.87 billion in North America... More

Sponsorship Set For Growth
Warc, January 09, 2012
NEW YORK: Brand owners will boost their spending on sponsorship to more than $53bn worldwide in 2013, helping this channel fully enter the marketing "mainstream", a study has predicted... More

College Bowl Names As Well As Games Are Big Business
Pittsburgh Post-Gazette, January 01, 2012
Feeding America accepts a donation from Kraft executives of more than 25 million meals Saturday on behalf of Kraft Foods' Huddle to Fight Hunger campaign at the Kraft Fight Hunger Bowl in San Francisco... More

BBVA Signs Houston Stadium Naming Deal
MarketWatch, December 15, 2011
BBVA Compass, a subsidiary of Spain’s Banco Bilbao Vizcaya Argentaria S.A. BBVA, signed an agreement reportedly worth $20 million over 10 years for the 22,000-seat stadium, set to open on May 12... More

The Year In Branding: Top Tours And Festivals Got Closer With Sponsors This Year
Billboard Magazine, December 08, 2011
The Foo Fighters playing fans' personal garages on behalf of BlackBerry. Weezer rerecording the jingle of State Farm, its Memories tour sponsor. Lady Gaga calling a fan every night from the stage through Virgin Mobile... More

Arnold Palmer Takes A Swin At Positioning His Brand For Future
Ad Age, December 05, 2011
Arnold Palmer did not invent sports marketing. But he nearly perfected it, amassing a global empire of licensing deals and endorsements that seems just as relevant today as it was when he first began building it back in the 1950s. Now the 82-year-old golfing legend is out to make sure his dynasty outlasts him... More

What A Christmas Day Season Opener Means For The NBA
chicagobusiness.com, November 29, 2011
It isn't often that I am right, so I'm going to brag a bit about my prediction this summer that the delayed-NBA season would begin on Christmas Day... More

Penn State Games Lose Sponsorship Deals
wsj.com, November 16, 2011
About a half-dozen advertisers have pulled commercials from ESPN's broadcasts of coming Pennsylvania State University football games, a person familiar with the matter said, a sign that the scandal at Penn State is causing fallout among marketers... More

Market Competition Leads To Aggressive Sponsorships
Hartford Business Journal, November 01, 2011
Waterbury-based Webster Bank eyes an expansion in Fairfield County and part of its territory push is the title sponsorship of the hockey arena in Bridgeport... More

Since Its Racing Days, Chevrolet Knew Sports Could Sell Cars
adage.com, October 31, 2011
Chevrolet was marketing itself through sports even before it officially became a brand... More

The Most Important Rule of Sponsorships: Invest Rather Than Buy
AdAge.com, October 24, 2011
Even though spending on corporate partnerships with sports, entertainment and nonprofit organizations will reach $18 billion in North America this year, a majority of sponsorships remain ad hoc projects, fragmented and siloed within the company rather than optimized, integrated and aligned behind growth and enterprise-wide impact... More

Selling Abby Wambach
Businessweek.com, October 21, 2011
The U.S. women’s soccer team won fans despite a World Cup loss. To snare big-time sponsors, they’ll need to get the gold at the 2012 Olympics... More

How Associations Can Get More Sponsorship Dollars
Association Meetings, October 06, 2011
Associations get just 3 percent of the $18 billion corporate sponsorship market. A big reason why the percentage is so low is because associations aren’t offering what sponsors are looking for, posits a new study by IEG, a Chicago-based sponsorship consulting and research firm. If association leaders would adopt a new approach to corporate partnerships, they could claim a much larger share of the North American sponsorship market, the study concludes... More

See The Spots: In McDonald's Monopoly Ads, LeBron Laughs At Himself
Advertising Age, September 21, 2011
If the TV spots for McDonald's Monopoly sweepstakes have anything to say about it, the answer may be yes... More

Sponsorship Deal By RIM Shows Perils Of Global Business
Toronto Star, September 20, 2011
A cancelled sponsorship deal by BlackBerry maker RIM spotlights the ethical minefields of doing business abroad... More

Cycling Deal Off To Intriguing Start
ESPN.com, September 12, 2011
The agreement that will join the RadioShack and Leopard-Trek cycling teams at the hip, a bit of macro-surgery that has set the sport on its ear, isn't so much a merger as a splicing together of two organizations. It's still early, but last week the seams were showing... More

Sponsors Return to NFL, NHL
The Tennessean, September 09, 2011
As the Tennessee Titans open the football season Sunday, and the NHL Nashville Predators prepare to get started next month, the financial situations of these and other major-league sports franchises are looking up as sponsors have opened their purses a bit more... More

Amway Describes Tangible, Intangible Benefits of Detroit Red Wings Sponsorship
The Grand Rapids Press, September 02, 2011
DETROIT – Amway has sharpened its connection with the Detroit Red Wings, announcing it has agreed to become the first-ever “presenting sponsor” for the National Hockey League franchise... More

Giants, Jets Will Kick Off 2011 Season at Newly Named MetLife Stadium
 NJBIZ.com, August 23, 2011
The New Meadowlands Stadium has landed a new name... More

Shelbyville Teacher Is Walking NASCAR Encyclopedia
The Indianapolis Star, August 01, 2011
Hobbies, we all know, can spin out of control... More

Doping Drama: Non-Endemics Not Likely to Stay
Bicycle Retailer, August 01, 2011
The latest wave of doping allegations swirling around Lance Armstrong and other top cyclists will continue to scare big-name sponsors away from the sport, branding and marketing experts say... More

Bobcats' Sponsors not Flinching - Yet
Charlotte Observer, July 21, 2011
The Charlotte Bobcats made big strides last season on the business side, selling more season tickets and drawing in more corporate sponsors in the wake of Michael Jordan's acquisition of the team... More

RBC Tees Off with Canadian Open Sponsorship
The Vancouver Sun, July 18, 2011
VANCOUVER — The Royal Bank of Canada is title sponsor of the RBC Canadian Open being hosted at Vancouver’s Shaughnessy Golf & Country Club this week, but executive Jim Little’s job for the event started at the just-completed British Open... More

Five Reasons Why It’s Good To Own An NBA Team
MarketWatch, July 14, 2011
NEW YORK – Watching the growing spat between the National Basketball Association and its players, you’d be forgiven for wondering why the league’s owners put up with the hassle... More

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