In The News

GM In Record Man Utd Sponsorship Deal
Financial Times, August 04, 2012
Manchester United’s new sponsorship deal with General Motors’ Chevrolet brand will be worth almost $80m a year, more than double the £19.6m insurer Aon is now paying to have its brand on the team’s shirts... More

Gabby Douglas' Gold Worth Millions in Endorsement Deals
Advertising Age, August 03, 2012
For U.S. Olympic star Gabrielle Douglas, breakfast is just the start. Her deal to front Kellogg's Corn Flakes boxes is likely to be followed by endorsement deals from major marketers looking to capitalize on America's newest sports star... More

There Is Nothing Wrong With 'Ambush Marketing' At The Olympics
Forbes, July 26, 2012
As the London Olympic Games prepare to open, we need to put to rest the debate over what has become known as ambush marketing... More

Steelers Trade Coke For Peps
hispanicbusiness.com, July 24, 2012
Earlier this summer, the Philadelphia Eagles announced they had traded Pepsi for Coke, making the case that the switch would make their team stronger and generally a better corporate citizen... More

Businesses – Very Carefully – Rub Shoulders With The Olympics
Pittsburgh Post-Gazette, July 22, 2012
Distance runner Lauren Fleshman stands casually in front of a banner signed by employees of Pittsburgh insurer Highmark, all wishing her luck in the Olympic trials... More

Will 'Linsanity' Take Root In Houston?
San Francisco Chronicale, July 20, 2012
Exactly a year separated the news conferences where longtime Houston Rockets center Yao Ming announced his retirement and where NBA sensation Jeremy Lin was introduced as the Rockets' new star this week... More

Can Jeremy Lin’s Appeal In China Really Help Houston’s Bottom Line?
TIME, July 19, 2012
One reason the Houston Rockets were willing to offer Jeremy Lin a three-year, $25.1 million contract — a deal that Lin’s former New York Knicks teammate Carmelo Anthony labeled “ridiculous” — seems pretty clear... More

London 2012 Olympic Sponsorship Roundup
Forbes, July 18, 2012
In just nine days, billions of people in more than 200 countries and territories throughout the world will tune in to watch the opening ceremony of the biggest sporting event on the planet... More

Here's How Leading Brands Will Be Making The Most Of Their Olympic Sponsorships
Business Insider, July 16, 2012
As the stakes have risen for companies wanting to associate with the Olympic Games and athletes—we’re talking billions of dollars over the four-year Olympic “quadrennium”—the competition among brands is as fierce as any action on the track or in the pool... More

Credit American Express Sponsorship For Kenny Chesney's Wildwood Concert
Philadelphia Inquirer, June 20, 2012
Kenny Chesney's mega concert on the beach in Wildwood on Wednesday night was the 10th "unstaged" music concert sponsored by American Express Co. since 2010... More

Bonnaroo Was A Tweet Fest For Marketers
USA Today, June 19, 2012
NASHVILLE, Tenn. – Bonnaroo and CMA Music Festival fans left behind a vast trail of clues that will help guide city officials, festival organizers, recording artists, corporate sponsors and advertisers... More

Which Golf Major Is The Most Prestigious?
Forbes, June 12, 2012
With Tiger Woods, Phil Mickelson, Rory McIlroy and the rest of world’s best golfers descending upon San Francisco‘s Olympic Club to play in the 112th U.S. Open, the golf world’s attention turns again to its premier events, the major tournaments... More

Making The Most Of Olympic Sponsorships
MarketWatch, June 12, 2012
NEW YORK – In the summer of 2010, Visa Inc. hosted a get-together in New York for about 20 of its top marketing executives from around the world... More

Which Marketers Spend The Most On Sponsorships?
Advertising Age, June 01, 2012
The cola giants still spend the most on sponsorships, but brewer Anheuser-Busch InBev is closing in thanks to its mega NFL deal, according to a new report by IEG, a sponsorship, research and consulting firm owned by WPP... More

GM Signs On As Manchester United's Auto Sponsor
Reuters, May 31, 2012
General Motors Co has signed on as the automotive sponsor of the world's most popular soccer club, Manchester United, in an attempt to cement Chevrolet as a global brand... More

Hunt Is On For WSSF Sponsorship Money
Pique News Magazine, May 10, 2012
Without the deep pockets of Telus backing up Whistler's signature winter festival, organizers are now looking elsewhere for hundreds of thousands in sponsorship dollars for the 2013 event... More

Motorola Ends Headset Sponsorship With NFL
Crain's Chicago Business, April 17, 2012
After 13 years, Motorola's logo won't be stalking the sidelines of the NFL anymore... More

IBM Facing Golf Gender Bias After Fighting Racial Barriers
Bloomberg, April 04, 2012
Twenty-two years ago, International Business Machines Corp. (IBM) used its clout to protest racial discrimination. The company joined other corporate sponsors in pulling television advertising from the PGA Championship which was being played at a whites-only Alabama golf club... More

Jim Andrews: The Sponsorship Industry Is On The Cusp Of Change
SportsPro, February 27, 2012
Jim Andrews is senior vice president of content strategy at sponsorship intelligence company IEG... More

Sports Agency Lists In London, Plots Growth
MarketWatch, February 23, 2012
NEW YORK — The agency that recently secured New York Yankees pitcher C.C. Sabathia a new nine-figure contract is now part of a listed company... More

Ousted From Westminster, Does Pedigree Have The Upper Paw?
Ad Age, February 14, 2012
Nestle Purina PetCare seemed to score a coup last summer when the prestigious Westminster Kennel Club Dog Show named the dog food brand as its new sponsor, ending a 24-year run with Pedigree... More

Mall TV network Firm Buys Rosemont Theatre Naming Rights
Crain's Chicago Business, February 13, 2012
(Crain’s) — Akoo International Inc., which runs an interactive music-television ad network serving shopping malls and college dorms, is putting its name on the Rosemont Theatre... More

Stat Of The Day: 83% Want Brands To Support Causes
Ad Age, January 18, 2012
Cause marketing is a small but growing slice of the sponsorship pie, which is largely dominated by sports-related sponsorship. IEG, a Chicago firm that helps brands and organizations find the right sponsorship partners, projects sponsorship spending will slow its growth, but still rise a healthy 4.9% in 2012 to $51 billion worldwide... More

Trying To Decide On A Cause-Marketing Category? Consumer Location Is Key
AdAge, January 16, 2012
Purpose marketing, cause marketing – the phrases are among the biggest buzzwords in the industry today, and with good reason... More

North American Sponsorship Growth ‘To Slow In Year Full of Contradictions’
sportcal.com, January 11, 2012
Growth in spending on sponsorship by North American companies is set to decline this year because of the challenging economic climate and uncertainty over the near future, but this will not stop some rights-holders from prospering, according to IEG, the US research and consulting group... More

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