In The News

Florida Atlantic University's Stadium Named After A Prison Company
Business Week, February 20, 2013
The GEO Group (GEO) is a for-profit prison company based in Boca Raton, Fla., that calls itself “the world’s leading provider of correctional and detention management and community reentry services to federal, state and local government agencies.” It can also call itself the world’s leading provider of Florida Atlantic University Owls football, having paid $6 million to put its name on the school’s stadium... More

Bulls' Noah May Earn More Than The Spotlight
Crain's Chicago Business, February 05, 2013
When the Chicago Bulls' star guard, Derrick Rose, tore the ACL in his left knee nine months ago, the spotlight at the United Center began to shift to center Joakim Noah... More

Mercedes Revs Up High-Octane Super Bowl Appearance
Ad Week, January 30, 2013
With a record eight automotive brands set to air spots in CBS’ broadcast of Super Bowl XLVII, the battle for hearts and minds will be more heated than ever. But one car company has a distinct advantage over its competition... More

Why Cold Weather Super Bowl Could Be A Financial Boon
CNBC, January 29, 2013
The weather forecast in New Orleans for Sunday's Super Bowl between the San Francisco 49ers and the Baltimore Ravens is a balmy 67 degrees. Inside the Superdome, the temperature will be a calm and controlled 70... More

Rewind: When Lance Armstrong Rode In The Super Bowl
Ad Age, January 28, 2013
Before his doping downfall and confession to Oprah Winfrey, Lance Armstrong was among the most sought-after product endorsers, with deals from Nike, Oakley, Trek, 24-Hour Fitness and more. Those lucrative days are now over, which makes it hard to believe that just three years ago Mr. Armstrong starred on advertising's biggest stage: the Super Bowl... More

Billion-Dollar Knicks And Lakers Top List Of NBA's Most Valuable Teams
Forbes, January 23, 2013
NBA commissioner David Stern was vilified by fans and players for his role in the lockout that erased 20% of last season. But Stern works for the owners, and it appears the commish, who is retiring in 12 months after 30 years in charge, is going out on top... More

Armstrong Becomes ‘Madoff On A Bike’ As Cheating Shatters Lives
Bloomberg, January 21, 2013
The fall of Lance Armstrong was as steep as the mountains he climbed en route to the Champs-Elysees and life as a global icon. He left a trail of destruction on the way up and on the way down... More

Lance Armstrong Says He Cheated, Lied, Bullied During Career
Bloomberg, January 18, 2013
Lance Armstrong said he cheated by using drugs through a record run of titles in cycling’s biggest race and probably forced other athletes to follow his lead... More

How Will Sponsors React To Lance Armstrong Confessional?
Advertising Age, January 17, 2013
What did Lance Armstrong's corporate sponsors know about his doping — and when did they know it?.. More

Lance Armstrong Interview Details: Denies Forcing Teammates To Dope, Confronts Bullying Charges
Washington Post, January 16, 2013
Lance Armstrong will offer more than the sporting world’s most long-awaited confession — that he used performance-enhancing drugs during his cycling career — in his two-part interview with Oprah Winfrey on Thursday and Friday... More

Nike Risks Millions Going All In With McIlroy
Forbes, January 15, 2013
Say this for Nike: when they see their man, they pounce. Risks? Bring ‘em on... More

Rule Allows ATP Players To Wear More Ads
ESPN, January 12, 2013
ATP World Tour players are not likely to end up looking like ad-decorated Tour de France cyclists anytime soon, but they will have the ability this year to increase the amount of ad space they can sell on their shirts and hats to sponsors... More

Sponsorship Set For Growth
Warc, January 09, 2013
NEW YORK: Brand owners will boost their spending on sponsorship to more than $53bn worldwide in 2013, helping this channel fully enter the marketing "mainstream", a study has predicted... More

BCS National Championship Game Winners, Losers
abc News, January 08, 2013
Perhaps the only people more disappointed about the Monday’s national championship game than Notre Dame may be the television sponsors... More

Sports Sponsorships Due For Record Surge Says New Forecast
AdAge, January 08, 2013
Advertisers are putting on their game faces, poised to spend a record $13.79 billion on sports sponsorships in North America during 2013, according to a new forecast by IEG, a sponsorship, research and consulting firm owned by WPP... More

Sponsorship Spend Heading Up, As Brands Seek Niches
Media Post, January 08, 2013
Sponsorships are on the rise this year, according to GroupM sports sponsorship consulting and research firm IEG, in its 28th annual year-end industry review and forecast... More

New Title Game Sponsorship Could Cost Up To $35 Million
Adweek, January 07, 2013
With just hours to go before No. 1 Notre Dame and No. 2 Alabama clash in the BCS National Championship Game, researchers are already eyeing the inherent value in sponsoring the new NCAA Div. I football title game... More

Title Game Sponsorship Cost Could Double
ESPN, January 04, 2013
The company that becomes the title sponsor of the new college football championship could end up paying double – upward of $35 million – what current sponsors of BCS bowls pay... More

CFB Playoff Projected To Bring In Nearly Double Current Money For Bowl Entitlements
Sports Business Daily, December 28, 2012
This is the next-to-last college football season in the current BCS structure, which means it also is the next-to-last season that title sponsors – Allstate, Discover, Tostitos and Vizio – will pay the current $15-20M a year for their bowl entitlements. Kantar Media projects that title sponsorships in the new playoff structure beginning with the '14 season will cost $35M, nearly double what brands are paying now and potentially the highest rights fee for any college sports property... More

Out Of Sight But Not Yet Out Of Mind
The Wall Street Journal, December 28, 2012
FLORHAM PARK, N.J. – At the time, the afternoon of Monday, March 26, seemed the perfect beginning to what promised to be a prosperous tenure in the New York region for Tim Tebow... More

Endurance Sports Sponsorship To Reach $102 Million
Media Post, November 27, 2012
People just want to feel the burn. And marketers do, too. The booming popularity of pain-inducing endurance sports is driving growth in marketing spend to support it... More

New Bulls Building Could Fetch Big Bucks for Naming Rights
Crain's Chicago Business, November 26, 2012
The Bulls' new practice facility across the street from the United Center isn't scheduled to open for two years, but it offers a prime opportunity for a blue-chip brand to snag naming rights... More

NBA Jersey Ads Could Push Teams To A Profit
ESPN, November 15, 2012
Between the NBA’s new collective bargaining agreement and the potential revenue from jersey sponsorships, the day when all NBA teams are profitable might not be that far away... More

How Derrick Rose Is Staying Top Of Mind – From The Sidelines
Ad Age, November 12, 2012
He may be on the bench for a few more months – if not the entire season – but Chicago Bulls point guard Derrick Rose is trying to stay almost as visible as when he was on the basketball court... More

U.S. Cellular sticking (or stuck) with White Sox
Crain's Chicago Business, November 07, 2012
Despite bolting the Chicago market, U.S. Cellular will maintain its naming rights deal with the White Sox, a contract that runs through 2023... More

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