In The News

Big Media, Silicon Valley Battle for Multibillion-Dollar Sports TV Rights
Variety, January 30, 2018
The year is 2034. The Olympics that have been a fixture on channels owned by NBCUniversal since 2002 have disappeared from TV altogether. Instead, the Winter Games stream live to your phone courtesy of Amazon, which bid the rights away from all of the biggest media companies. The downhill skiing competition has never looked better in 16K screen resolution, with not a hint of buffering... More

Inside U.S. Bank’s Super Bowl Strategy
Tearsheet, January 25, 2018
For a company with some money, there’s no better opportunity for exposure than the Super Bowl. Just ask U.S. Bank, whose hometown of Minneapolis will host 125,000 visitors coming for the big game next week... More

AT&T Cuts Ties with USA Gymnastics after Sexual Abuse
The Dallas Morning News, January 24, 2018
AT&T announced that it is cutting ties with USA Gymnastics, after more than 160 women said they were sexually abused by Dr. Larry Nassar and some questioned whether the governing body did enough to stop him... More

Sponsorship Spending Expected To Rise In 2018
MediaPost, January 16, 2018
Brands are likely to amp up their sponsorship spends this year in the U.S. after a tighter-than-expected market in 2017, according to ESP Properties... More

The NFL Playoffs, Presented by (Insert Your Company Name Here)
Bloomberg, January 12, 2018
The National Football League is courting a presenting sponsor for postseason games, a package that one person with knowledge of the matter said could fetch up to $15 million a year... More

Is it Inevitable that the TV Industry Will Lose Major Sports Rights to the Digital Giants?
VideoAdNews, December 12, 2017
Speculation about the US digital giants moving into sports streaming has been commonplace for years now and in recent years we’ve started to see them dipping their toes in the water... More

As NFL Falters, MLB Sponsors Spent Record-high $892 Million
Yahoo Finance, November 08, 2017
Major League Baseball’s corporate sponsors spent a record $892 million this season, a 7.9% increase from last season, according to a new report from ESP Properties, which is owned by British ad giant WPP... More

Discover Partners With Big Ten Conference, Big Ten Network
MediaPost, November 07, 2017
Discover Financial Services, the Big Ten Conference and Big Ten Network have signed a multi-year agreement... More

Shocking End for U.S. World Cup Bid a Blow to Fox, Sponsors
Bloomberg, October 11, 2017
The U.S. men’s soccer team was eliminated from World Cup qualifiers Tuesday, a shocking result that could leave sponsors and media partners in the lurch for millions of dollars... More

Dow Reaps Benefits from Marketing Partnerships
WARC, October 02, 2017
Partnerships with organizations like the International Olympic Committee (IOC), NASCAR and the Professional Golfers’ Association (PGA) are helping the Dow Chemical Co. gain fresh knowledge of customer preferences... More

NFL’s Top Sponsors Stay Quiet After Trump’s Call for Boycott, September 25, 2017
As NFL owners and players rushed to defend their right to protest in the wake of President Donald Trump’s criticism, one group of stakeholders has remained largely silent — the league’s corporate partners... More

Anheuser-Busch, Uber Top Music Sponsors
MediaPost, August 14, 2017
Anheuser-Busch InBev continues as the most active sponsor of music, while Uber replaces Pepsi in the number two spot... More

As Arts Funding Shifts, Twin Cities Groups Get Creative To Woo Sponsors
Star Tribune, July 24, 2017
Yo-Yo Ma was available for just one night... More

Salesforce Buys Naming Rights To Transbay Transit Center
San Francisco Chronicle, July 07, 2017
San Francisco’s new downtown transit center will have something in common with AT&T Park and Oracle Arena — a corporate name... More

Serena Williams Pregnancy Likely To Boost Sponsorship
Reuters, April 19, 2017
A pregnant Serena Williams makes the tennis superstar even more attractive to corporate sponsors, allowing her to extend her reach into maternity wear and motherhood products, sponsorship industry executives said... More

Northwestern Could Cash in on First NCAA Tournament Bid, 'Reawaken' Alumni
Chicago Tribune, March 16, 2017
The first appearance by Northwestern University's men's basketball team in the NCAA Tournament could mean a boost for everything from enrollment applications to sponsorships, sports industry experts say... More

What the NBA's G-League Deal Means for Sports Marketing
Ad Age, February 15, 2017
With the National Basketball Association on Tuesday officially announcing it will rename its minor D-League the G-League after Gatorade, could the "Nike NBA" or "State Farm NBA" be next? Don't count on it, say sports marketing experts... More

Global Sponsorship Spending To Total $62.8B In '17, IEG's Annual Study Predicts
SportsBusiness Daily, January 31, 2017
Chicago-based research firm IEG's 32nd annual year-end industry review and forecast sees steady sponsorship spending growth in '17, with the caveat that caution on the part of brand and corporate marketers could grow into concern as the year progresses... More

Why College Bowl Sponsorships Are a Touchdown for Chick-fil-A and Allstate
Adweek, January 16, 2017
As marketers suit up for Super Bowl LI, some brands were already busy capitalizing on another rabid football audience: college bowl fans... More

Awards Shows Sponsorship Up 4.3% to $139M
Broadcasting & Cable, November 16, 2016
Sponsorship spending on awards shows is expected to rise 4.3% to $139.2 million in 2016, according to new figures from IEG research... More

DePaul Strikes Arena Naming Rights Deal With Wintrust
Crain's Chicago Business, November 16, 2016
The new home of DePaul University men's and women's basketball on the McCormick Place convention center campus has a new name... More

Trump Campaign Gets a Race Car Courtesy of Nascar Owners
Bloomberg Politics, November 04, 2016
Donald Trump is entered in a different race this weekend... More

Cubs World Series Makes Team’s Stars A Hit With Marketers
Chicago Tribune, October 25, 2016
Winning the World Series could do more than end a centurylong drought for the Chicago Cubs and their long-suffering fans. A victory on baseball's ultimate stage could launch the team's charismatic young stars, and its grizzled manager, into the sports marketing elite... More

Michael Phelps Garners Marketing Opportunities Following Rio Games
Wall Street Journal, October 12, 2016
Millions of Americans watched as Michael Phelps solidified his legacy as the most decorated Olympic athlete in history after finishing the Rio Games with six more medals... More

Hyundai Rises to 15th in Ranking of Largest U.S. Corporate Sponsors
Automotive News, October 11, 2016
Hyundai Motor America’s NFL sponsorship helped the automaker make a major gain in U.S. sponsorship rankings for 2015, jumping from No. 58 to No. 15 on consultant IEG’s annual report of top spenders... More

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35th Annual Sponsorship Conference

IEG 2018 | April 8-11 | Chicago Find out more