IEG 2010: A New Model For Media Partnerships
Posted: 3/24/2010 6:54:24 AM by
William Chipps | with 0 comments
Properties looking to step up their sponsorship sales effort should consider revenue-share agreements with newspapers and other media partners.
That’s the advice of David Wise, marketing director with the Milwaukee Journal Sentinel, which has struck revenue-share deals with several properties over the past year.
The relationships can benefit properties by providing guaranteed media exposure for sponsors. On the flip side, the partnerships can benefit media companies by providing access to new revenue streams, a low cost of sale, the ability to access new budgets and downstream revenue opportunities, Wise said.
“The media business is changing, and we have to figure out new ways to expand our revenue base.”
A successful partnership requires openness, trust and communication between the two parties, he added.
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Filed under: IEG conference, IEG 2010